Designing Your Research Agenda 2.1

Design scholars and researchers discuss various aspects of their research agendas

Friday, January 27, 2023
2PM EST
Online ZOOM Event

Designing Your Research Agenda is a panel discussion and open forum for design scholars and researchers to discuss various aspects of their research agendas. We aim to open a dialog regarding multiple challenges of discovering one’s design research inquiry. Design Incubation will also be discussing some of their ongoing work with the mission and focus of supporting design research. Designing Your Research Agenda is an ongoing design research event series.

Some of the questions we will discuss with panelists include:

  • How did you determine your research agenda (high-level timeline of your career/trajectory)
  • How do you define research and why do you think it matters/for society, the field, and yourself?
  • How do your department and institution define and support the work you do?
  • How would you describe/categorize your department and institution?
  • If you were going to position your work within a category, would you say your research addresses: design theory, design history, design practice, design research (traditional graphic design, speculative design, UXUI, typography, AR, VR, creative computing, design solutions, etc.), design pedagogy, or something else?
  • What barriers (if any) exist at your institution or in the field for creating and disseminating your research?

PANELISTS

Kate Hollenbach
Assistant Professor of Emergent Digital Practices 
University of Denver

Lisa Maione
Assistant Professor of Graphic Design
Kansas City Art Institute

Matthew Wizinsky
Associate Professor and Graduate Program Director
University of Cincinnati
PhD researcher, Carnegie Mellon University 

Moderators

Jessica Barness
Kent State University

Heather Snyder Quinn
Washington University in St. Louis

Biographies

Kate Hollenbach 
Assistant Professor of Emergent Digital Practices
University of Denver

Kate Hollenbach is an artist, programmer, and educator based in Denver, Colorado. She creates video and interactive works examining the language and vocabulary of user interfaces with a focus on user habits, data collection, and surveillance. Her art practice is informed by years of professional experience and as an interface designer and product developer. She has presented and exhibited work in venues across the United States, including the San Francisco Museum of Modern Art, SIGGRAPH, and INST-INT. Kate holds an MFA from UCLA Design Media Arts and a B.S. in Computer Science and Engineering from MIT. She is currently an Assistant Professor of Emergent Digital Practices at University of Denver and serves on the Board of Directors for the Processing Foundation. https://www.katehollenbach.com/

Lisa Maione
Assistant Professor of Graphic Design
Kansas City Art Institute

Lisa Maione is a designer, artist, and educator based in Kansas City, MO. Her research concerns the nature of the screen as a material agent that affects perceptions of histories, social economy, and the self in relation to others. As an interdisciplinary artist, she is interested in emphasizing the residue of memory through assembling and structuring relationships between objects. As a designer, she is interested in how to activate and enact “graphic design methods” outside of commercial exchange as a primary context. By displacing design-like methods into vulnerable states outside of capital and inside emotional visual vortexes, aberrations and distortions emerge and are made palpable as affective, productive output. Lisa is an Assistant Professor of Graphic Design at the Kansas City Art Institute.  https://lisamaione.com/

Matthew Wizinsky
Associate Professor and Graduate Program Director
University of Cincinnati,
and
PhD Researcher
Carnegie Mellon University

Matthew Wizinsky is a designer, researcher, educator, and author on contemporary issues in design practice and research. He has over 20 years of professional experience in graphic, interactive, exhibition, and experiential design. He is an Associate Professor & Graduate Program Director in the Ullman School of Design at the University of Cincinnati, PhD researcher in Transition Design at Carnegie Mellon University, and Associate Editor for the oldest peer-reviewed design journal, Visible Language. He is the author of Design after Capitalism (MIT Press, 2022). https://mwizinsky.net/

#designhistory #designthinking #designpedagogy #designtheory #designresearch

CALL – Key Topics and Sustained Research Programs in Communication Design

Visible Language 56.1 -Special Issue

The essence of a field entails its scope, actions, and outcomes. Communication Design entails conveying ideas using visual words and pictures, or typography and symbology. 

Therefore, it is reasonable that all the features of typographic embodiment from reading to interpreting, from social and cultural lenses to physical constraints of lighting and reading distance, from physicality of paper and ink to impression of high resolution led displays, from legibility of letterforms to rhetorical forms of writing, and more, should be well understood by communication designers. The same could be said of all the features of pictures, symbols, and icons, and in addition, all the features of the ways pictures and words combine in layouts across media from print to time-based to interactive media, and in addition to that, all the ways people interact with these features in a multitude of contexts. You get the idea. There is a lot to know about the extent, mechanisms, and impacts of Communication Design. 

But because Communication Design is a young discipline we know relatively little about almost all the aforementioned features, at least we ‘know’ little with the degree of precision or rigor that characterizes so many other disciplines. Because adolescent Communication Design knowledge has a wealth of unanswered questions and a broad expanse of topics needing investigation, to advance, Communication Design needs sustained research programs that focus on the key features of the discipline. 

Visible Language seeks to promote Communication Design research by exposing both what has been studied in-depth and what needs to be studied in-depth. 

This is a call for papers for the Summer 2022 issue of Visible Language that report on one of two related things: either a paper describing a series of related research studies spanning several years centered around a single topic – in other words a sustained research program, or a paper reporting research into what communication design topics are important enough that they should be researched for a sustained period – in other words, key topics that should have sustained research. 

Articles reporting sustained Communication Design research programs may be much different from article proposals reporting topics that need study. The report of a sustained research program will be retrospective and will cover not one study but where, how, what, and why a series of related studies have been conducted and may feature the role of collaboration, funding sources, and the nature of a rich topic worthy of sustained study. 

Articles describing Communication Design topics that merit sustained research should likewise be based on systematic study but will be prospective in nature, using some form of gathered and analyzed evidence to support why a particular topic merits sustained investigation including the topic’s definition and known parameters. 

Article proposals should be in the form of a one-sentence summary of the article followed by an outline of the manuscript argument in the general form: 

  • Introduction/Background – where this is grounded, why the subject is/was important; 
  • Methods – how this has been/might be studied; 
  • Results – what was/might be found; Discussion – why what was/would be found matters. 

Submit article proposals to: 
Mike Zender, Editor, Visible Language 
mike.zender@uc.edu 

  • Article proposals due by Feb, 28, 2022. 
  • Notification of acceptance of article concept by Mar 15th, 2022. 
    *acceptance of concept means the manuscript will be sent for peer-review, only articles accepted by the peer-reviewers will be publish. 
  • Manuscripts due for peer-review on May 15th, 2022. 
  • Peer-reviews to authors: Jun 1st, 2022. 
  • Revised manuscripts due Jun 15th, 2022 publication – August 2022.

Design Incubation Colloquium 6.3: Fordham University is moving Online!

Design Incubation Colloquium 6.3: Fordham University (#DI2020mar)
Virtual Conference May 16, 2020, 1PM EST.

Like all of you, Design Incubation is busy adapting to working from home and online. Please join us for our first Virtual Colloquium!

Learn about the research, creative projects and innovative teaching practices colleagues from around the country are working on. Join the moderated discussion and give the presenters feedback on their projects.

How it works:

  1. Register for the event (yes it’s FREE!).
  2. Watch the 10 pre-recorded presentations before the event, when it’s convenient for you.
  3. Join the moderated discussion and Q&A session via Zoom on Saturday, May 16, 2020 at 1pm EST (10am PST.)

We are working to find ways for faculty to continue to publish, present, and receive feedback on their research. This is our pilot program and we hope you will stay connected to the Design Incubation community as we continue to develop additional virtual programming over the summer.

Design Incubation Colloquium 6.3: Fordham University was originally scheduled to be held at Fordham University is Hosted by Abby Goldstein and the Department of Theatre and Visual Arts at Fordham University. This event is open to all interested in Communication Design research.

Design Incubation Colloquium 6.3: Fordham University

Design Incubation Colloquium 6.3: Fordham University (#DI2020mar)
Virtual Conference May 16, 2020, 1PM EST.

Presentations will be published on the Design Incubation YouTube Channel after April 24, 2020. Virtual Conference will be held online on Saturday, May 16, 2020 at 1pm EST.

Due to COVID, this event was moved online for our first virtual Design Incubation Colloquium. Please join us. View the presentation videos, and register for the live moderated discussion.

Design Incubation Colloquium 6.3: Fordham University (#DI2020mar) will be held at Department of Theatre and Visual Arts at Fordham University, Lincoln Center on Saturday, March 28, 2020.

Hosted by Abby Goldstein and the Department of Theatre and Visual Arts at Fordham University. This event is open to all interested in Communication Design research.

Saturday, March 28, 2020
1:00 PM – 4:00 PM

Fordham University, Lincoln Center
Leon Lowenstein Center
113 W 60th St
New York, NY 10023

Presentations

Stir Copenhagen: design, culture + your senses
Stephanie Grey
Associate Professor
Framingham State University

Call and Response | Equitable Design Frame Work
Omari Souza
Assistant Professor
Texas State University

Gabriela Disarli, Graduate Candidate, Texas State University
Dillion Sorensen, Graduate Candidate, Texas State University
Leslie Harris, Graduate Candidate, Texas State University

Breaking Down Biases with Toys: An Interdisciplinary Design Project
Nancy Wynn
Associate Professor
Merrimack College

Nicholas Paolino, Undergraduate Design Researcher, Merrimack College

[Dis]embodied Senses: Interaction Beyond the Screen
Tristen Click
Graduate Candidate
Vermont College of Fine Arts

Is the Future Online Classes?
Dannell MacIlwraith
Assistant Professor
Kutztown University

Tangible Type with 3D printing
Taekyeom Lee
Assistant Professor
Illinois State University

Design, Food and Human Connection
Nicholas Rock
Assistant Professor
Boston University

Deconstruct + Reconstruct: The Value of Mimicking Reverse Engineering in UI/UX Pedagogy
Dave Gottwald
Assistant Professor
University of Idaho

Redesigning an Appropriated Brand Identity in a Complex Polarized Culture
Clinton Carlson
Associate Professor
University of Notre Dame

Teaching Design Team Collaboration Through Group Projects
Christine Lhowe
Assistant Professor
Seton Hall University

Access as Design Requirement: Improving Attitudes and Commitment
Rebecca Mushtare
Associate Professor
State University Of New York At Oswego

Parking and Transportation

Daily parking for students around Lincoln Center campus is available at selected parking garages by having your parking ticket validated by a security guard at the Lowenstein lobby front desk.

Alfred Car Park, LLC
161 West 61 Street off of Amsterdam Avenue
$15 for 12 hours (until midnight) with validation

Allied Garage
425 West 59 Street off of Columbus Avenues
$18 for 12 hour with validation

Regent Garage
45 West 61 Street between Broadway and Columbus Avenue
$16 for 12 hours (until midnight) with validation

Kinney Parking System
345 West 58 Street between Broadway and Columbus Avenue
$16 for 12 hours (until midnight) with validation

Visit the University’s Transportation website for a list of additional parking garages.

Public Transportation

Please see the MTA Website for public transportation directions to the Lincoln Center campus.

The 2019 Design Incubation Educators Awards

Announcing the recipients of the Communication Design Research Awards in Creativity, Publishing, Teaching, and Service

Design Incubation and the Awards jury is pleased to announce the recipients of the 2019 Design Incubation Communication Design Educators Awards. We sincerely thank all who nominated colleagues and the design educators who entered the competition. As the 2019 jury chair, María Rogal, writes,

“We reviewed rich, diverse, and inspiring contributions from educators in the US and abroad. This excellence prompted us to offer more awards, including two winners in each of the scholarship categories. In addition, the jury identified  an additional work for commendation—specifically attention to diversity, equity, and inclusion. We hope these works informs design educators and the field.” 

We also want to take this opportunity to acknowledge and thank Steven McCarthy for his vision and service. Steven writes,

“After founding the award with Design Incubation, we’ve recognized some impressive work and have elevated the teaching, scholarship, creative practice and service of deserved colleagues. Of this I am proud!” In 2020, Audrey Bennett will serve as the awards jury chair. Finally, we express our thanks to Teal Triggs and Saki Mafundikwa and Design Incubation chairs, Aaris Sherin and Dan Wong, for their support of the 2019 Awards program. 

Congratulations to these 2019 awardees: 

SCHOLARSHIP—CREATIVE WORK AWARD

WINNER: Chicago Design Milestones

Sharon Oiga, Associate Professor, University of Illinois at Chicago;
Guy Villa Jr, Assistant Professor, Columbia College Chicago and
Daria Tsoupikova, Associate Professor University of Illinois at Chicago (with Jack Weiss, Chicago Design Archive;
Cheri Gearhart, Chicago Design Archive;
Wayne Stuetzer, Chicago Design Archive;
Krystofer Kim, Lead Animator, NASA; and
Ali Khan, Animator, University of Illinois at Chicago)

WINNER: Five Oceans in a Teaspoon

Warren Lehrer, Designer, Professor, SUNY, Purchase

Dennis J Bernstein, Poet, Executive Producer, Flashpoints Pacifica Radio

RUNNER UP: Age of Humility

Rebekah Modrak, Professor, University of Michigan;
Jamie Lausch Vander Broek, Librarian, University of Michigan; and
Sam Oliver, Designer, Shaper Realities

SCHOLARSHIP—PUBLISHED RESEARCH AWARD

WINNER: Routledge Handbook of Sustainable Design

Rachel Beth Egenhoefer, Associate Professor, University of San Francisco, Editor

WINNER: Visible Language Special Issue on the History of Visual Communication Design

Dori Griffin, Assistant Professor, University of Florida, Editor

RUNNER UP: The Theory and Practice of Motion Design

R. Brian Stone, Associate Professor, The Ohio State University  and
Leah Wahlin, Senior Lecturer, The Ohio State University, Editors

TEACHING AWARD

WINNER: Perspectives Vancouver

Jonathan Hannan, Assistant Professor, Emily Carr University of Art + Design

RUNNER UP: Woodhill Homes―Design for Experience

Omari Souza, Assistant Professor, Texas State University

SERVICE AWARD

WINNER: Cocktails Against Cancer

Katherine Mueller, Assistant Professor, Temple University

RUNNER UP: Decipher 2018

Kelly Murdoch-Kitt, Assistant Professor, University of Michigan and
Omar Sosa-Tzec, Assistant Professor, University of Michigan

JURY COMMENDATION for Diversity, Equity, and Inclusion

Puerto Rico 2054: Design Pedagogy in a Time of Crisis

Maria Mater O’Neil, Adjunct Professor, Interamerican University, Fajardo Campus & University of Puerto Rico (Rio Piedras and Carolina Campus) and Lesley Ann Noel, Professor of Practice in Design Thinking, Tulane University

2019 JURORS

Audrey Bennett
Professor of Art and Design
University of Michigan

Saki Mafundikwa
Founder and Director
Zimbabwe Institute of Vigital Arts

Steven McCarthy
Professor of Graphic Design
University of Minnesota in Minneapolis/St. Paul

Maria Rogal (Chair)
Professor of Graphic Design/Design & Visual Communications
University of Florida

Teal Triggs
Professor of Graphic Design
School of Communication, Royal College of Art

Design Incubation Colloquium 5.3: Merrimack College

Design Incubation Colloquium 5.3 (#DI2019mar) will be held at Merrimack College on Saturday, March 30, 2019, 10:00am-6:00pm.

Design Incubation Colloquium 5.3 (#DI2019mar) will be held at Merrimack College on Saturday, March 30, 2019, 10:00am-6:00pm.

Hosted by Nancy Wynn and the Department of Visual and Performing Arts. This event is open to all interested in Communication Design research.

Crowe Hall
Room 213
Merrimack College
315 Turnpike Street
North Andover, MA

Featured Presentation

Developing Citizen Designers: Our Civic Responsibility
Elizabeth Resnick
Professor Emerita, part-time faculty, Graphic Design
Massachusetts College of Art and Design

Moderators

Alex Girard
Assistant Professor
Southern Connecticut State University

Kelly Walters
Assistant Professor
Parsons, The New School

Presentations

Information Design and Voter Education: A Reflection on the 2018 Midterms and How to Design for 2020
Courtney Marchese
Associate Professor
Quinnipiac University

Visual Synthesis: Temporal and Expressive Exercises
Ann McDonald
Associate Professor
Northeastern University

Enter and Exit
Cheryl Beckett
Associate Professor
University of Houston

The Value of Impermanence in Design
Christopher Previte
Associate Professor
Franklin Pierce University

Using Icons to Encourage Visual Literacy on Campus
Lance Hidy
Accessible Media Specialist
Northern Essex Community College

Teaching the History of Graphic Design to Visual Learners
Ingrid Hess
Assistant Professor
University of Massachusetts Lowell

Humblebrag: A Game of Influence
Kathy Mueller
Assistant Professor
Temple University

African Americans in Advertising: Images, Stereotypes, and Symbolism
Omari Souza
Assistant Professor
Texas State University

Disrupting Genius: A Dialogical Approach to Design Pedagogy
Bree McMahon
Assistant Professor
University of Arkansas

Rachael L. Paine
Adjunct Professor
North Carolina State University

Price of Values
Shruthi Manjula Balakrishna
Graduate student
Vermont College of Fine Arts

Introducing MUGEN — A Javascript Library for Teaching Code Through Game Design
Brian James
Assistant Professor
St John’s University

Abstract submission of presentations deadline Monday, December 31, 2018. For details visit the Colloquia Overview and Online Submission Form.

Please join us, following the Colloquia, for a reception at 6 p.m. in the Rogers Center for the Arts. Drinks and appetizers will be served.

During the reception, artist Luba Lukova, will give an artist talk on her exhibition Designing Justice, which is located in the McCoy Gallery.

Venue

Crowe Hall Room 107

Directions on how to get to Merrimack College and Campus Map

Parking: Lot A, 8 am to 9 pm. Please no overnight parking.

Where to Stay

Andover Inn 978-775-4902
4 Chapel Ave., Andover, MA

Courtyard by Marriott 978-794-0700
10 Campanelli Drive, Andover, Ma 

Sonesta Suites 978-686-2000
4 Tech Drive, Andover, Ma

All of these hotels have a special Merrimack College Discount. Request the Merrimack Rate when booking.

Coffee Shops and Lunch options on campus

Dunkin’ Donuts

Starbucks

The Warrior’s Den

Zime

Restaurants in Downtown Andover, MA (2 miles away)

Design Incubation Colloquium 5.1: DePaul University

Design Incubation Colloquium 5.1 (#DI2018oct) will be held at DePaul University, College of Computing and Digital Media on Saturday, October 27, 2018. 10:30AM-5:00PM

Design Incubation Colloquium 5.1 (#DI2018oct) will be held at DePaul University, College of Computing and Digital Media on Saturday, October 27, 2018. 10:30AM-5:00PM

Hosted by Heather Quinn and the School of Design Talks. This event is open to all interested in Communication Design research.

DePaul University
Richard M. and Maggie C. Daley Building
14 E Jackson Blvd.
Chicago, IL 60604
Lower Level Theatre

For details visit the Colloquia Overview and  Online Submission Form. Submission deadline: Saturday, August 25, 2018.

For visiting presenters and attendees, you can find hotel recommendations on the DePaul website here:

https://resources.depaul.edu/demon-discounts/travel/Pages/hotels.aspx

DePaul Colloquium After Party

Attendees and presenters are invited to join Design Incubation and Haddon Avenue Writing Institute for a reception and tour of the facilities from 6-8pm. Drinks and refreshments will be provided. Please rsvp@designincubation.com if you plan to attend.

October 27th, 2018
6-8pm
Haddon Avenue Writing Institute
2009 W. Haddon Ave, Chicago Illinois

Featured Presentation

Storytelling: Balancing the Head, Heart, and Gut
Kelly Bishop
VP, Product & Design

The Onion
Fusion Media Group

Moderators

Liz DeLuna
Associate Professor
St. John’s University

Robin Landa
Distinguished Professor
Michael Graves College

Kean University

DesignEdu.Today
Gary Rozanc will be attending and documenting this event for his series.

Presentations

A Taste of Miami: Mentors, Creative Teams, Award Shows 
John Delacruz
Associate Professor of Advertising
School of Journalism and Mass Communications 
San Jose State University

Creativity in Letting Go of Certainties
Dannell MacIlwraith
Assistant Professor
Kutztown University

Body Type
Samantha Flora
Co-Founder and Designer
JAM Studios and Fat Kid Type Foundry

Material Voice: Communicating with Substrates
Meridyth Espindola
Graduate student
Vermont College of Fine Arts
BFA, University of Massachusetts, Dartmouth

90 Years of The Society of Typographic Arts
Sharon Oiga
Associate Professor
University of Illinois at Chicago

Guy Villa Jr
Assistant Professor
Columbia College Chicago

Design for Decentralized Studio Learning
Lisa Hammershaimb
Associate Dean of Curriculum, Graphic Arts
Independence University

Neuron Focus Support – Eliminating Distraction Through Facilitated Goal-Oriented Task Management
Abhinit Parelkar
Graduate student
College of Computing & Digital Media
DePaul University

Gerard Panganiban

Graduate student
College of Computing & Digital Media
DePaul University

Facilitating Justice Through Design Research
Mariam Asad
Graduate student
Georgia Institute of Technology

Social Homelessness on US Campuses
Yeohyun Ahn
Assistant Professor
Art Department
UW Madison

What Can Machine Learning Contribute to Empathy in Design? How to Build a Journey Map Using Big Data and Text Sentiment Analysis
Sarah Pagliaccio
Principal, User Experience Designer
Black Pepper

Design as Performance
A. Marcel
Graduate student
Vermont College of Fine Arts

How AI is Changing Design
Scott Theisen
Executive Creative Director
Deloitte Digital

A Tool for Understanding: Giving Voice to Diverse, Non-traditional and Low-Income Students Through Teaching Letterpress Printing
Vida Sacic
Associate Professor
Northeastern Illinois University

Evolving Graphic Design from Serving Industry to Fulfilling Fundamental Human Needs
Gareth Fry
Assistant Professor
Utah Valley University

Wearable Workshops
LeAnne Wagner
Professional Lecturer
School of Design
DePaul University

Comfort Toys
Benjamin Evjen
Assistant Professor
Utah Valley University

Featured in Chicago Design Week 2018 (Oct 27 – Nov 3)

Power in the Dark

Through the elimination of fear, women will be free to wander the darkened streets.

Nina Cooke John
Assistant Professor
Parsons, The New School for Design

We women are especially supposed to be afraid of the night… For a woman to walk on the street at night is not only to risk abuse, but also…to ask for it. The woman who transgresses the boundaries of night is an outlaw who breaks an elementary rule of civilized behavior: a decent woman does not go out…at night….freedom of movement is a precondition for freedom of anything else…

Andrea Dworkin, “The Night and Danger”, 1979 from Letters From a War Zone

Purposeless walking at night in the city is particularly magical, opening up a portal into the present and connection to the urban environment.

How might we, using urban design strategies, create an intervention that will empower women to walk at night?

People in New York City, the city that never sleeps, walk through the streets at night purposefully for many reasons; whether walking home after partying, or after work as a nurse, doctor, store clerk, bartender, streetwalker, or taxi driver. Even they, perhaps, can lose themselves, even briefly, in the otherworldly aura of the city at night.

Through the elimination of fear, women will be free to wander the darkened streets. The power to perform this defiant act will come from other women; connected through this intervention.

Light Tower Intervention

  • Towers develop in response to local neighborhood association signage in.
  • Glowing poles illuminate dark crevices in spaces between buildings.
  • Light in sidewalk marks the locations of the installations while lighting the path.
  • The entire installation is activated only as women with the associated app approach.
  • Crowd sourced messages from women are etched into reflective polished steel surfaces and on video screens that activate as women walk by.
  • Women walking by with the app map their movements which can be shared with others.

This research was presented at the Design Incubation Colloquium 4.4: Parsons Integrated Design on Thursday, June 14, 2018.

Teaching the Truth About Eric Gill in the Age of #MeToo: A Classroom Case Study

I believe we have a responsibility as educators to provide young people with honest information so that they are empowered to make choices that reflect their values.

Dave Gottwald
Assistant Professor
University of Idaho

When I was in graduate school, it was occasionally remarked that widely revered English artist Eric Gill was “a bit odd.” However, it was not until I had to prep a new History of Typography course that I realized this was a euphemism for “monster.” I knew that his eponymous san serif is essentially the Helvetica of the UK—you can find everywhere from British Rail and the BBC to the Church of England and many children’s books. Gill Sans is the face that advises all to KEEP CALM AND CARRY ON.

The truth is that Eric Gill molested two of his daughters from their teen years onward. He exposed himself to children and to women who worked for him. He maintained a sexual relationship with his sister for most of his life, and he even had carnal relations with the family dog. We know this from Gill’s own journals, which were brought to light in a definitive biography published in 1989. Yet in the two design history texts assigned for my course, one is completely silent about Gill’s crimes, and the other glosses over it.

I believe we have a responsibility as educators to provide young people with honest information so that they are empowered to make choices that reflect their values. Even though I teach at a rural campus in a conservative area, my students were more prepared to hear and talk about Gill’s crimes than I had anticipated. I will present a case study outlining the material presented, including highlights from our lively discussion about what responsibility one has in using a typeface. I will share the posters they designed about the subject, and quote from their written responses—both about Eric Gill and his typefaces, and their assessment of how I delivered the material.

This research was presented at the Design Incubation Colloquium 4.4: Parsons Integrated Design on Thursday, June 14, 2018.

Story-Doing Concepts

To create a fundamental shift to what a brand or entity’s story can do for the greater good, we have to think of storytelling in terms of actions.

Robin Landa  
Distinguished Professor
Michael Graves College, Kean University

Underpinning any successful brand or nonprofit is a distinctive story. In today’s global economy, to differentiate a brand, social cause, or organization in people’s minds, storytelling is critical. That story involves brand values and strategy—what a brand or entity stands for and communicates. To create a fundamental shift to what a brand or entity’s story can do for the greater good, we have to think of storytelling in terms of actions. Ty Montague and Rosemarie Ryan, creative directors at co: collective, call this proposition StoryDoing.

Rather than conceiving promotional communication design that merely tells the brand story, I teach students to conceive promotional design concepts that involve beneficial actions on the part of the brand or entity. To conceive story-­‐doing concepts, one needs to restructure the idea generation process to embrace social good. Can the communication design solutions contribute to society in terms of beneficial messaging, a business platform (think Bombas or Warby Parker), or charitable works?

Think of how Dove brand advertising changed the conversation about beauty through their Real Beauty campaigns. Dove listened to the negative messaging women were writing on social media and set out to change the conversation. Partnering with NBA star Kevin Durant, Kind Snacks announced their goal was to “launch a new cultural initiative that aims to challenge deeply rooted stereotypes and redefine cultural perceptions of strength and kindness.” Instead of merely promoting Kind Snacks, their communication design goals included changing the conversation about what it means to be strong.

The story-doing proposition can become an organizing principle for conceiving communication design concepts incorporating socially positive actions on the part of a brand. To shift the brand storytelling paradigm to a story-doing one, students must learn how to conceive brand stories with organic beneficial actions. This presentation will center on teaching students to conceive story-doing design projects.

This research was presented at the Design Incubation Colloquium 4.4: Parsons Integrated Design on Thursday, June 14, 2018.