The Future of Water

This project examines the critical relationship between storytelling and information, specifically, quantitative insights, within a dynamic virtual setting, of current events in the social sector—our global water crisis.

Jeannie Joshi
Principal/Director
Joshi Design LLC (joshidesign.com)

Mike Edwards
Founder/Lead Technologist
rich | strange (richstrange.com)

“The question of ‘experience’ is frequently debated in design circles, and particularly in educational circles where students have a tendency to mistake software as a way to transform themselves into film directors. The prevailing sentiment seems influenced not only by the stylistic urge to layer but also by the expectation that design must address new and complex audiences in new and complex ways.”

—Jessica Helfand, Essays on Graphic Design, New Media, and Visual Culture.

As interactive technologies become more complex and traditional narrative structures more layered—information and data are themselves becoming a powerful narrative tool.

Driven by our passion for both social impact and mixed reality, this project examines the critical relationship between storytelling and information, specifically, quantitative insights, within a dynamic virtual setting, of current events in the social sector—our global water crisis.

We begin to shape a new territory for human-centric interaction design through the use of mixed reality, striking a balance between craft and execution, context and purpose.

This project, Future of Water, is a proof of concept, of a virtual-reality data experience, that aims to critique the scarcity of information innovation within larger problem areas—in this instance, the global water gap.

Breaking down the quantitative data sets from McKinsey & Company’s economic report “Charting Our Water Future” our work:

  • showcases how VR affordances can adapt and illuminate these quantitative insights within the setting of mixed reality
  • suggests a process of divergent and convergent thinking for a diversity of stakeholders, including educators
  • demonstrates the transformative power of mixed reality storytelling, and
    educates our audience on the challenges that designers will face in creating functional solutions working with edge technologies

 

This research was presented at the Design Incubation Colloquium 4.4: Parsons Integrated Design on Thursday, June 14, 2018.

How important is it for an author to have a significant social media presence and to demonstrate that to the publisher?

Questions: How important is it for an author to have a significant social media presence and to demonstrate that to the publisher? –SR 

Answer: Generally a social media presence is less important in academic publishing than in trade publishing (which are books for the general reader).

But obviously being able to utilise your contacts for promotion of the book is certainly a plus and may well reach people we wouldn’t naturally get to with our own marketing. 

It wouldn’t be a sticking point really though on whether a project was signed up – there are plenty of hugely successful academic authors who barely touch social media.

Your background, the project and the reviews are the most significant aspects for us.  It’s nice to be able to say when presenting a new book idea to our committee that an author has 10,000+ followers, and we would certainly exploit that with the author’s help, but that doesn’t necessarily mean the book will sell any better than one which relies on our own marketing contacts. 

With fairly limited marketing budgets across academic publishing, having a pro-active author, whether on social media or through other channels, is a big help in reaching the right people.

Louise Baird-Smith
Commissioning Editor – Design and Photography
Bloomsbury Visual Arts

“Ask the Editor” is a Design Incubation series, where design academics, researchers, and practitioners pose their questions to editors of books, journals, conferences and other academic and design trade publishing organizations. If you would like your questions answered by publishing professionals, send your questions to Design Incubation via the “Ask the Editor” form on our website.

Can an author approach more than one publisher at the same time?

Answer: This is an interesting question and one which has caused much discussion even in our office! 

Question: Can an author approach more than one publisher at the same time? -MR

Answer: This is an interesting question and one which has caused much discussion even in our office! 

In some cases, publishers will request that you only approach one at a time, but this isn’t always enforced in every subject or publisher.  Some editors I’ve heard will not consider a project if it has been sent to multiple publishers – the argument being that it can seem like you’ve just sent it out haphazardly to everyone, without fully considering which is the best publisher for you and the project.  It’s best to really consider who already publishes in the area you’re working in, where the best books are coming from and whether the reputation of the publisher is right for you (for instance, if you need a university press for tenure, or you need a publisher who double reviews the manuscripts, and so on).  As each publisher will invest time and money in the review process, submitting to various places is a difficult one, but you should certainly feel free to submit elsewhere if you haven’t heard back.

I’d personally say that given the fact it can sometimes take a little while to hear back from editors initially, it might be worth approaching a few to start with to gauge interest – however, it is best to be upfront about this, and certainly once you have had contact with an editor you need to make it clear to everyone if the project is also being considered by another publisher (for politeness as well as practicalities).  It is tricky if you were to get to the point of being offered a contract by two publishers at the same time without either knowing you’d been discussing the project elsewhere, especially as by that point there will likely have been a significant amount of input from the publishers and reviewers in developing the overall approach of the project.  Again, if in doubt have a look at the publisher’s website and see if there is guidance on multiple submissions.  And individually submitting the same project to several editors at the same publisher is generally poor form – if you’re not quite sure who to approach, try one editor and ask them to pass the project on to a colleague if it’s not right for them, or copy the editors into the same email so they don’t all end up individually assessing the same project.   

Louise Baird-Smith
Commissioning Editor – Design and Photography
Bloomsbury Visual Arts

“Ask the Editor” is a Design Incubation series, where design academics, researchers, and practitioners pose their questions to editors of books, journals, conferences and other academic and design trade publishing organizations. If you would like your questions answered by publishing professionals, send your questions to Design Incubation via the “Ask the Editor” form on our website.

Design Incubation Colloquium 4.4: Parsons Integrated Design

Design Incubation Colloquium 4.4 (#DI2018jun) will be held at Parsons Integrated Design on Thursday, June 14, 2018.

Design Incubation Colloquium 4.4 (#DI2018jun) will be held at Parsons Integrated Design on Thursday, June 14, 2018.

Hosted by Cynthia Lawson and the department of Integrated Design. This event is open to all interested in Communication Design research.

Thursday, June 14th
10:30am–1:30pm
The New School
Theresa Lang Student Center
55 W. 13th St., 2nd floor
New York, NY 11011

To attend this event, register here. Abstract submission of presentations deadline April 15, 2017.  For details visit the Colloquia Overview and  Online Submission Form. 

Presentations

The Future of Water

Jeannie Joshi
Principal/Director
Joshi Design LLC (joshidesign.com)

Mike Edwards
Founder/Lead Technologist
rich | strange (richstrange.com)

Teaching the Truth About Eric Gill in the Age of #MeToo: A Classroom Case Study

Dave Gottwald
Assistant Professor
University of Idaho

Tactics & Strategies

Mitch Goldstein
Assistant Professor
School of Design
Rochester Institute of Technology

Story-Doing Concepts

Robin Landa
Distinguished Professor
Michael Graves College, Kean University

Visualizing Historical Arguments

Camila Afanador-Llach
Assistant Professor, Graphic Design
Florida Atlantic University

Power in the Dark

Nina Cooke John
Assistant Professor
Parsons, The New School for Design

Thoughtful Social Impact Through Scaffolded Design Methods and Well-Time Fieldwork

Cynthia Lawson
Associate Professor of Integrated Design
Parsons, The New School

Alik Mikaelian
MFA Transdisciplinary Design Candidate
DEED Lab Research Fellow
Parsons, The New School

Devanshi Sihare
Design Strategist

Megan Willy
MFA Transdisciplinary Design Candidate
Parsons, The New School

PERSONALIZE. COMMUNICATE. SOCIALIZE. LISTEN. PREPARE: Teaching Professional Practices for Designers

Holly Tienken
Assistant Professor
Communication Design
Kutztown University

Urban Abstract Design of Modern Architecture in Bauhaus

Min K. Pak
Assistant Professor of Graphic Design
Art & Design
University of Southern Indiana

Is there any difference between writing a single authored book and a co-authored book?

Question: Is there any difference between writing a single-authored book and a co-authored book? -AB

Answer: While different publishers or series may have set rules on when they will (or won’t) accept co-authored titles, in most cases, there usually isn’t a problem from the publishers’ side on this. 

Sometimes it can actually be a bonus where the book is interdisciplinary or has broad coverage where a single author couldn’t be an expert in all the content. My colleague is publishing a book on climate change in history written by a historian and a climate scientist together – it’s a massive selling point because we can say our book has holistic coverage and the science is valid.   

Something to bear in mind though is how to divide the work, and do you know you can definitely successfully work together over a couple of years? In terms of how you split the work is up to you – maybe you’d each write certain chapters and swap to read/edit the other ones, or you may have certain aspects of the book you’ll research individually, then write up together.  Generally, there would be a lead author, though this isn’t essential.  Saying all that, going above two co-authors can get tricky, so over this number, you’ll need to really consider if multi-authored is the right approach – an edited collection may then make more sense (a different author writing each chapter, with overall editors who commission individual chapters).  Another consideration is that any royalties will be split between the primary authors/editors of the volume, and you will be equally responsible for the delivery of the book.

Louise Baird-Smith
Commissioning Editor – Design and Photography
Bloomsbury Visual Arts

“Ask the Editor” is a Design Incubation series, where design academics, researchers, and practitioners pose their questions to editors of books, journals, conferences and other academic and design trade publishing organizations. If you would like your questions answered by publishing professionals, send your questions to Design Incubation via the “Ask the Editor” form on our website.

How important is it that an author has written a book before?

Question: How important is it that an author has written a book before? Does that improve their chances of you taking on their project and giving them a contract? –MR

Answer: While there is an element of reassurance if an author has already published a book before, everyone has to start somewhere and there will always need to be a ‘first book’ at some point. 

Some big textbook lists/publishers may not sign unpublished authors as the bigger textbook projects have a higher risk factor than an academic monograph might do, but this isn’t the same across the board. 

I’ve worked on subjects where academic scholarship was relatively new, so the pool of previously published authors was very small – getting new voices into the mix was really important to build up the high quality literature in the area.

Equally, if someone has written many books before, it doesn’t mean that they will necessarily be offered a contract for their next book. 

Whether you have tons of experience as an author, or are brand new, the combination of the project itself and your experience in the area (as a researcher, practitioner or teacher, depending on the type of book) along with the feedback from the peer reviews is a more realistic predictor of whether a project would be approved.  If in doubt, just drop the editor/publisher an email and see if it’s worth submitting a proposal.

Louise Baird-Smith
Commissioning Editor – Design and Photography
Bloomsbury Visual Arts

“Ask the Editor” is a Design Incubation series, where design academics, researchers, and practitioners pose their questions to editors of books, journals, conferences and other academic and design trade publishing organizations. If you would like your questions answered by publishing professionals, send your questions to Design Incubation via the “Ask the Editor” form on our website.

Variant Letterforms

Monica Maccaux
Assistant Professor
Graphic Design

University of Nevada, Reno

When considering the multitudes of typeface choice on the market, how does one approach the challenge of designing a typeface that is different from the competition? With the abundance of typeface choices, why is there a need for yet another typeface to be designed? These are valid questions when approaching the creative process of typeface design. There is the potential for there to be as many typefaces as there are people in the world; meaning, the possibilities are endless in the personalities and function of typefaces, and have the potential to grow along with the population.

The typeface ‘Motorix’ solves the fatigue to a gluttonous font market by challenging the rules of form, beauty, and function all the while pushing the limits of what language looks like. The Latin (or Roman) alphabet, as it stands today, has undergone centuries of change and evolution which has resolved itself to current norms in letterform recognition. What will our letterforms look like in another couple of centuries? Will the letter ‘A’ still look the same? Will there be new letterforms added, or old ones removed? What can the letter ‘A’ look like? With the typeface ‘Motorix’, these questions were considered, along with how the expectation of aesthetics, and practicality drive the finished product.

Beauty and aesthetics aside, when approaching typeface design, one has to acknowledge that to design type, is to design language. As the designer of language, there are certain considerations that need to be made when formulating the letterforms: legibility, readability, beauty, form, versatility, and utility. It is no easy feat to design a typeface that is beautiful and practical, and has many applications (headlines, body copy, etc). But to design a typeface that confronts the notions of what beauty and practicality are, along with pushing the unspoken ‘rules’ of what language should look like, is something altogether different, and continues to be a modern-day challenge in typeface development.

This research was presented at the Affiliated Society Meeting: Design Incubation Special Program on Typography on February 23, 2018.

Design Incubation Colloquium 4.2: Special Program on Typography

This is a special program during the College Art Association Annual 2018 Conference in Los Angeles.

This is a special program during the College Art Association Annual 2018 Conference in Los Angeles.

Affiliated Society: Design Incubation
Friday, 2/23/18: 12:30–1:30 PM
LA Convention Center: 406B

ModeratorS

Gloria Kondrup
Executive Director
Hoffmitz Milken Center for Typography
Graphic Design Faculty, ArtCenter College of Design

Liz DeLuna
Associate Professor
Graphic Design
St. John’s University

Presentations

A Modular Approach to Type Design – The Identification and Design of Particular Elements and Patterns
Leon Butler
Research Fellow
National University of Ireland, Galway

Rethink Typography Education for Digital Content Design
Christie Shin
Assistant Professor
Fashion Institute of Technology

Empathic Typography
Michele Damato McCaffrey
Assistant Professor
Department of Design
Syracuse University

Variant Letterforms
Monica Maccaux
Assistant Professor
University of Nevada, Reno

Typographic Landscape Ecologies
Joshua Singer
Associate Professor
San Francisco State University

María Rogal Will Chair the 2018 Communication Design Educators Awards

Design Incubation’s Communication Design Educators Awards program was established to recognize and showcase faculty accomplishments through peer review. This competition reflects the organization’s mission to foster professional development and discourse within the academic design community. Since 2016, applicants from around the world have entered this awards competition recognizing design excellence and ingenuity in the academic study of communication design, with categories in published research, creative work, teaching, and service. The award processes and procedures are rigorous, transparent, objective and professional. Each year, entries are reviewed and ranked by an independent, renown jury of design educators and researchers across a broad range of design expertise and scholarly accomplishment within the discipline.

After envisioning the academic design awards and chairing the jury, University of Minnesota graphic design professor Steven McCarthy is passing along the role of Chair. We value his continued support and involvement in the program. Design Incubation offers their gratitude for his leadership in the launch of this important effort.

We are excited to announce María Rogal, Professor of Graphic Design in the school of Art + Art History at the University of Florida will chair the 2018 jury. She has had the distinction of being a juror of the awards since its inception. McCarthy writes, “Rogal brings vast experience, great powers of empathy, and astute judgment to the task. Rogal’s disciplinary connections and intellectual network will undoubtedly offer the jury some fresh input as the competition enters its third year.”

Rogal offers McCarthy her greatest respect and appreciation of his leadership over many years, particularly in having recognized the need for professional development and creating a program to support it. Rogal writes, “the diverse submissions I reviewed over the past two years were rewarding and inspiring. But this process also highlighted how important these awards and the application process can be for communication design educators. Through the application and peer review process itself, we also support professional development.”

We thank Bloomsbury Publishing, the sponsor of these awards. The 2018 awards program will follow the same timeline as previous years, with entries due May 31, 2018. An overview of the awards program is on our website. Look for more information on the program in the coming months.

DI-AwardsPressRelease2017

Design Incubation Colloquium 1.3: Parsons The New School

Design Incubation Colloquium 1.3: Parsons The New School

Hosted by Juliette Cezzar
Tuesday, December 2, 2014

The New School University Center
65 5th Ave, Academic entrance (corner of 13th st)
New York, New York
Room 617

3PM – 5PM

Save the Date!

Please RSVP if you plan on attending.

Presentations

History of Color In Comic Art: Technology, Aesthetics, and 64 Colors
Eli Neugeboren
Assistant Professor
Communication Design
New York City College of Technology, CUNY

Black and White: Basic Color Terms
Grace Moon
Adjunct Professor
Graphic Design, Dept of Art
Queens College, CUNY

The Design and Branding of a Project
Anita Giraldo
Assistant Professor
Communication Design
New York City College of Technology, CUNY

Discussion Topics

  • Assessing Creative Projects Through a Lens of Academic Research
  • The Fellowship Program at Design Incubation: Application, Format, Facilitation

Attendees

  • Phyllis Rosenblatt, CityTech
  • Janet Esquirol, BMCC
  • Amelia Marzec, Queens College
  • Brian Jones, Crystal McKenzie, Inc.
  • Juliette Cezzar, Parsons