Bridging the Business Design Gap

Martin Dominguez
Adjunct Professor
St. John’s University, Fordham University

Service design is an emerging field that operates at the intersection of human-centered design, user-experience design and business execution. Despite two decades of academic and practical work in the field (see Service Design Network, https://www.service-design-network.org/), service design has only recently emerged as a field of interest in the United States. Catalyzed by firms like IDEO and Fjord and design programs at Stanford and SCAD, interest in the field is gaining momentum among business decision makers.  As a result, new opportunities for graduating design students and experienced designers in related fields are emerging in both the public and private sectors. Growing the service design industry in the US and abroad, however, requires more than simply preparing the next generation of designers. Bridging the gap between designers/design thinking and the business community is also necessary in order to improve communication between designers and those who employ them.

The purpose of this presentation is to examine how engaging business students in the fundamentals of design might benefit design students and practitioners. Specifically, we explore how helping business see how design can be used to innovate and address complex market and organizational challenges might open new opportunities for designers in the future. Two service design-centered business courses (graduate and undergraduate) at two Universities in New York City provide a framework for understanding how best to educate business students in the fundamentals of design thinking and service design. Insights for design educators and practitioners including three fundamental principles that have emerged from this participatory action research. Areas for future research and pedagogy are also discussed.

Rethinking the Capstone in a Graphic Design BFA Program

Regina Gardner Milan
Lecturer
Department of Art & Design
University of Massachusetts Lowell

Evolving the BFA capstone project to develop professional competencies for emerging designers.

Encouraging students to develop projects that address their competencies and those that they need to develop. A year-long course sequence encouraging extensive creative exploration while working within developed constraints that are specific to each student. These constraints are developed through a reflective process of research and critical analysis of their skill sets and portfolio. They then apply these skills and making to a defined set of projects.

Projects are developed across complex design systems encouraging personal design thinking and and challenging student’s skillsets. Projects include both analog and digital solutions including app design, web design, interactive installations and motion graphics.  Faculty encourage growth mind-set and conceptual development of projects that help define a student’s aesthetic and aspirations for their post-college practice.

Developed two years ago, this new capstone has proven successful in encouraging critical design thinking, content development, and putting students in the strongest possible position for entering their professional design practice. Students graduate with a strong social media presence, robust resumes and expanded portfolios.

Colloquium 4.1: San Jose State

Design Incubation Colloquium 4.1 (#DI2017sep2) will be held at San Jose State University on Saturday, Sept 30, 2017.

Design Incubation is going to the Bay Area! We are excited to announce our first trip to Silicon Valley, and we hope that the West Coast will be regular destination for discussions in design thinking and collaboration in academic design research and scholarship.

Hosted by John Delacruz

Design Incubation Colloquium 4.1 (#DI2017sep2) will be held at San Jose State University. This event is open to all interested in Communication Design research.

Saturday, September 30, 2017
Time: 10:30–4:30
Dwight Bentel Hall 117
School of Journalism and Mass Communications
One Washington Square
San Jose, CA 95192-0000

SanJose-campus-map

Abstract submission for presentations deadline August 5, 2017.  For details visit the Call for Submissions, and Submission Process description.

Agenda

10:30-12:30 Morning Presentations

Featured Presentation

Reading Design: An Introduction to Critical Theory
Dave Peacock
Associate Creative Director, LiveAreaLabs
Faculty, Vermont College of Fine Arts

Presentations

Lines
Tina Korani
Assistant Professor of Media Design
School of Journalism and Mass Communications
San Jose State University

Racism Untaught
John O’Neill
Assistant Professor of Graphic Design
University of Minnesota Duluth

The 45th City: Visualizing and Experiencing Fake News
Jonathan Hanahan
Assistant Professor, Communication Design
Sam Fox School of Design & Visual Arts
Washington University in St. Louis

Safe Niños: A Co-Creation Case Study
Susannah Ramshaw
Associate Director
Designmatters
ArtCenter College of Design

Agents of Change:Inspiring the Next Generation of Art Directors 
James Wojtowicz
Associate Director of Art Direction and Industry Development
School of Advertising
Academy of Art University
San Francisco, California

Moderated Discussion

12:30–1:45 Lunch provided, courtesy of host.

1:45–4:30 Afternoon Presentations

When the Process is the Product: Pollock, Gehry and the Illusion of Randomness
Craig Konyk AIA
Assistant Professor
School of Public Architecture
Michael Graves College
Kean University

Beyond the Page: InDesign for Rapid UI/UX Prototyping
Dave Gottwald
Assistant Professor
Art + Design
College Of Art And Architecture
University Of Idaho 

Basic Web Design as Foundation of Publication Design
Bruno Ribeiro
Assistant Professor of Graphic Design 
Department of Art and Design
California Polytechnic State University

Be Good To Me: How Advertising Students Made San Jose Think Twice About Illegal Dumping
John Delacruz
Professor of Advertising
School of Journalism and Mass Communications
San Jose State University

Designfulness: Teaching Designers To Mindfully Create A Sustainable Future
Rachel Beth Egenhoefer
Chair, Department of Art + Architecture 
Program Director & Associate Professor, Design
University of San Francisco

Teaching Sea Changes
Andrea English
Lecturer
Department Of Design
San José State University

Moderated Discussion

New Design Incubation Initiatives: Design Survey and Ask the Editor

Reconstructing a BA Graphic Design Program: Scalpel or Sledgehammer?

Nancy Wynn
Associate Professor
Merrimack College

In the fall of 2015, as the new faculty member at Merrimack College, I was thrust into this position. A cold dose of reality hit—my senior students’ work was, sadly, a mess. It was clear the design program needed to be rebuilt and renamed. Acting fast became necessary, because moving slowly would continue the problem. Both scalpel and sledgehammer were required (along with lots of coffee) delivering a newly redesigned BA Graphic Design program for approval and implementation by fall 2016. The program bridged both design thinking and making with the skill set of a Liberal Arts education.

The analysis started with the NASAD/AIGA analytical and consultative briefing papers. They were a good starting point, but they did not answer the question of how to build an expanded BA model responsibly? How elastic is the BA model? What beneficial Liberal Arts skills could be integrated into a graphic design student’s education? How could avenues be created for various types of students to be successful? And, where and how should professional engagement enter into the program?

This story begins by sharing methods for responsibly creating a “hybrid” BA model, keeping students’ best interests in mind, and honoring the industry’s professional standards. Topics to be shared include evaluating existing majors and minors; partnering with other majors and departments; which courses to keep vs. which should be thrown out; setting sizable goals for a 4-year BA graphic design program; ideas on future learning spaces and technology; and, understanding what is valuable in a 21st century graphic design education as the industry continues to evolve.

Reveal, Empower, Propel: Design Education for a Tenacious Community

Herb Vincent Peterson
Associate Professor of Design: Coordinator of Graphic Design
Co-Founder of Marion Design Co.
Division of Art + Design
Indiana Wesleyan University

Wendy Puffer
Assistant Professor: Coordinator of Design for Social Impact
Co-Founder of Marion Design Co.
Division of Art + Design
Indiana Wesleyan University

No larger than 30,000 people and deeply bruised by a downtrodden economy rooted in racial tensions, the rustbelt town of Marion, Indiana begs to become triumphant once again. A community previously slated to become the thriving metropolis of the Mid-West, now promotes a residue of the past with blighted storefronts, broken homes, and vast and vacant warehouses. Here lies the real crossroads of America. Never before has there been such a need to see Design as a mechanism to reveal a true identity within a community and empower its people to propel forward into a new chapter of vibrant life.

How can design empower radical change? How can students learning design employ empathy to develop relational design practices and drive trust in a community plagued by deep trauma? What is the responsibility of University design programs connected to rust-belt and blighted American towns?

This is the story about a social design studio and the subsequent movements that change how we consider community activism and design education. The studio of faculty and undergraduates face wicked problems head on while gaining experience conducting ethnographic research with community members. The environment of unbridled growth of ideas, reflective of the academic model of the middle ages, encourages individuality and freedom of thought. Through an immersive experience where students learn to become design leaders, the social design studio of Marion Design Co. utilizes design thinking strategies engaging community toward authentic relationships, bringing much needed hope and innovation.

Call for Entries: Communication Design Educators Awards 2017

Design Incubation is delighted to announce we are now accepting entries for the Communication Design Educators Awards 2017. The deadline for applications is May 31, 2017.

The distinguished jurors for 2017 are the following:

Audrey Bennett
Professor

Communication and Media
Rensselaer Polytechnic Institute

Steven McCarthy (Chair)
Professor of Graphic Design
University of Minnesota

Emily McVarish
Associate Professor
Graphic Design; Design; Writing
California College of Art

Maria Rogal
Professor of Graphic Design
University of Florida

David Shields
Associate Professor & Chair of Department of Graphic Design
Virginia Commonwealth University

This year, we are recognizing work in four (4) categories:

  • Scholarship: Published Research
  • Scholarship: Creative Work (design research, creative production, and/or professional practice)
  • Teaching
  • Service  (departmental, institutional, community)

For eligibility and criteria, go to the Competition Overview page.

For application process, go to the Awards Application Process page.

The awards will be announced the first week of September 2017.

Colloquium 3.3: Kent State University

Saturday, March 11, 2017
School of Visual Communication Design
Kent State University
Kent, OH 44242

Design Incubation is excited to announce our first excursion to the midwest.  We have been invited by Kent State University, School of Visual Communication Design to hold a day of design research presentations and discussion.

Saturday, March 11, 2017
10:30AM–4:30PM
School of Visual Communication Design
Kent State University
Kent, OH 44242

Visit back for more details. We are accepting abstract submissions now until February 18, 2017.

Hosted by
School of Visual Communication Design, Jessica Barness (jbarness@kent.edu) and Sanda Katila (skatila@kent.edu)

Venue

Cene Lecture Hall, Center for Architectural and Environmental Design, Kent State University.

This venue is across the street from the Kent State Hotel in downtown Kent, where there are also many restaurants, shops, bars, etc. Parking is available (campus lot, street, and downtown parking ramp).

Travel to Kent

Kent is located in the Cleveland-Akron metro area and is easily accessible from I-80 (Ohio Turnpike) and I-76. Two airports serve the area: Akron-Canton (CAK) and Cleveland Hopkins International (CLE).

Parking

Parking: Kent Central Gateway parking ramp ($5/day).

Directions to venue from parking: After exiting the parking ramp on foot, walk to the left and across Haymaker Parkway to the KSU campus gateway. Look for the large, brand new brick-and-glass building just ahead on the right – roughly 1 block. Entrance is at the far end of the building: Center for Architecture and Environmental Design (CAED).

Accommodations

The Kent State Hotel is located across the street from the colloquium venue. Contact the hosts for other accommodation recommendations in the area.

Schedule

10:15 Presenter setup

10:30 Introduction

10:45 Morning Presentations

Grafik Intervention: Sparking Urban Revitalization Efforts Through Graphic Design
Brit Rowe
Associate Professor of Art & Design
Department of Art & Design
Ohio Northern University

Re-Inscribing History
Yoonkyung Kim
Assistant Professor of Visual Communication
OU School of Visual Arts
University of Oklahoma

Hearing What Isn’t Said: Visualizing Non-Verbal Responses In Data Analysis
Sanda Katila
Associate Professor  
School of Visual Communication Design
Kent State University

Science Rules: Why Design Research Needs Scientific Research Classifications
Dennis Cheatham

Assistant Professor of Graphic
Design 
Graduate Director, Experience Design MFA 

Miami University

Framing Metaphors in Visual Identity Design
Jason E. Murdock

Undergraduate Instructor

School of Visual Communication Design

Kent State University

Evaluating a Socialization and Companionship Augmented Reality System
Yi-Fan Chen
Experience Design MFA candidate
Miami University

Video Games Help to Prepare Girls For a Competitive Future In Stem
Leigh Hughes
Adjunct Instructor
School of Visual Communication Design
Kent State University

11:45 Q&A / Discussion

12:30 Lunch in downtown Kent

1:45 Afternoon Presentations

Featured Presentation:

Critical Practices as Design Scholarship: Strategies and Opportunities

Jessica Barness
Assistant Professor
School of Visual Communication Design
Kent State University

Steven McCarthy
Professor
College of Design
University of Minnesota

Presentations:

Uncovering Classical Painting Through Design Process and Artifacts
Zachary Winegardner

MFA Candidate 

Ohio State University

Place Into Words: An Unconventional Approach To Communicating The Story of Human Space Flight

Alan Walker
MFA Candidate & Adjunct Instructor
School of Visual Communication Design
Kent State University

Alex Catanese
MFA Candidate & Adjunct Instructor
School of Visual Communication Design
Kent State University

Jordan Kauffman
MFA Candidate & Adjunct Instructor
School of Visual Communication Design
Kent State University

Reveal, Empower, Propel: Design Education for a Tenacious Community

Herb Vincent Peterson
Associate Professor of Design: Coordinator of Graphic Design
Co-Founder of Marion Design Co.
Division of Art + Design
Indiana Wesleyan University

Wendy Puffer
Assistant Professor: Coordinator of Design for Social Impact
Co-Founder of Marion Design Co.
Division of Art + Design
Indiana Wesleyan University

INPLACE: Innovative Plan for Leveraging Arts Through Community Engagement

Robert J. Thompson
Assistant Professor
Graphic & Interactive Design
Department of Art
College of Creative Arts & Communications
Youngstown State University

Terry Schwarz
Director
Cleveland Urban Design Collaborative
Kent State University

The Process Of Exploring the Next Urban Condition

Adam Fromme
MFA Candidate 
Department of Design
The Ohio State University

Participatory Design Research and Social Practice: Postcard Exchange as a Generative Design Research Tool for Eliciting Stories
Hemalatha Venkataraman
MFA Candidate
Design Research and Development
The Ohio State University

Two Implications of Action-Centric Interaction Design
Ian Bellomy
Assistant Professor Communication Design
Myron E. Ullman, Jr. School of Design
University of Cincinnati

Multi-modal Interface Design: Communicating Design Through  Presentation and Review
Peter Lusch
Assistant Professor of Graphic Design
College of Arts and Architecture
Penn State

Danielle Oprean
Post-Doctoral Research Scholar
Stuckeman Center for Design Computing
Penn State

3:45 Q&A / Discussion

5:00 Drinks and conversation, location TBA in downtown Kent (optional)

Data Visualization Research: How It Informs Design and Visual Thinking

Joshua Korenblat
Assistant Professor, Graphic Design
SUNY New Paltz

Design research aligns with the process of researching a data visualization project. Data visualization maps numbers to visual variables; many design projects, meanwhile, have concerns other than numbers and statistics. Yet the research process that contributes to a sound data visualization can offer valuable insights into visual thinking and storytelling. Data visualization is the end result of data analytics, an exploratory process that cultivates a mindset familiar to designers.

Curiosity guides this mindset: observational, descriptive methods allow the creator to understand a topic from multiple angles, ultimately honing clarity in communicating an idea. The process might at times proceed from details to a big picture; other times, from a big picture to details. This data analytics mindset dovetails with emergent processes in design thinking. In both processes, small sprints often yield results more optimal than a grand master plan.

Data analytics involves spatial visual thinking skills that designers—all of whom work with points, lines, planes, and color—have the ability to understand. One of the leading visualization packages for the open source statistic package R is called the “grammar of graphics,” akin to verbal and visual language. I will use an accessible information graphic that compares Presidential biographies at the time of first election. This case study will detail how the analytic process conducts along a circular track: gathering data, structuring it, finding an insight, and visualizing that insight in a memorable, authentic, and persuasive way for a specific audience. Designers, and designers interested in storytelling, can identify familiar experiences at each step of the process. For designers who have yet to work in data analytics and visualization, accessible methods of sketching with data can exercise observational skills and visual thinking processes that propel many design and teaching practices—even those unconcerned with data visualization as the end result.

Colloquium 3.2: Parsons Integrated Design

Parsons Integrated Design in Manhattan on Thursday, Feb 16, 2017, 4PM-7PM.

Hosted by Andrew Shea

Design Incubation Colloquium 3.2 (#DI2017feb) will be held at Parsons, the New School in Manhattan. This event is open to all interested in Communication Design research.

Thursday, February 16, 2017
Dorothy Hirshon Suite, Room I-205
Arnhold Hall
55 West 13th Street

Abstract submission for presentations deadline January 26, 2017.  For details visit the Call for Submissions, and Submission Process description.

 

Presentations

Fusing Hand and Hi-Tech for Hi-Touch
Denise Anderson

Assistant Professor
Robert Busch School of Design

Kean University

Edward Johnston

Assistant Professor

Robert Busch School of Design
Kean University

Not Just Playing Around: Game Design In The Interaction Design Classroom
Liese Zahabi 

Assistant Professor of Graphic/Interaction Design

University of Maryland, College Park

Addressing Racial Disparity in Design Education
Audra Buck-Coleman
Associate Professor
Graphic Design Program Director
University of Maryland College Park

Teaching Design in the Age of Convergence
Robin Landa
Distinguished Professor
Michael Graves College, Kean University  

The Avant-Garde of Iranian Graphic Design
Pouya Jahanshahi
Assistant Professor of Graphic Design
Department of Art, Graphic Design and Art History
Oklahoma State University

Light Switch Graphically-Assisted Nudge
Niyati Mehta
Adjunct Lecturer
New York City College of Technology
Nassau Community College
Lehman College 

From Design as Artifact to Design as Process: Applying an Open Model to Community Engagement in Social Design 
Cat Normoyle

Assistant Professor
Memphis College of Art

Data Visualization Research: How It Informs Design and Visual Thinking
Joshua Korenblat
Assistant Professor, Graphic Design
SUNY New Paltz

Design Crew Course: Human Context and Service Learning in Visual Communication 
Mark DeYoung
Professor
Kalamazoo Valley CC

Graphic Arts in the Liberal Arts: Panel Discussion @TypeDirectors

Educators discuss Graphic Design Programs at the Type Directors Club, Saturday, November 12, 2pm–5pm.

What challenges and obstacles do graphic design programs encounter today as they work to balance the multitude of critical thinking, and conceptual and technical skills needed to help students grow into thoughtful, adept and culturally aware design practitioners? How do programs housed in liberal arts institutions differ from those in art schools? We invite you to join educators in a conversation on the teaching of design in institutions with varied pedagogies and student communities.

 

Moderators

Liz Deluna
Associate Professor of Design
St. John’s University

Mark Zurolo
Associate Professor of Design
University of Connecticut

Panelists

Robin Landa
Distinguished Professor
Robert Busch School of Design
Michael Graves College
Kean University

Allan Espiritu
Associate Professor Graphic Design

Graphic Design Program Director

Rutgers University

Dan Wong

Associate Professor
Communication Design

New York City College of Technology, CUNY


Nick Rock
Assistant Professor Graphic Design

Boston University


Jessica Wexler
Assistant Professor Graphic Design

Purchase College, SUNY


Kelly Walters

Assistant Professor Graphic Design
University of Connecticut

Event Details

aiganySponsored by AIGA/NY

tdc-logoHosted by Type Directors Club

Saturday, November 12, 2016
2pm–5pm
Type Directors Club
347 West 36th Street, Suite 603
New York, NY 10018

Please register on AIGA/NY events page here.