Cocktails Against Cancer

Service Award Winner

Katherine Mueller, Assistant Professor, Temple University

I have volunteered my time and provided pro bono creative services since 2014 to Cocktails Against Cancer, a 501(c)3 organization that raises money to benefit quality-of-life programs for people battling cancer in the region. Each year I create a unique identity and promotional campaign for the annual event. The project generates awareness of the charity event, promotes ticket sales, and otherwise supports fund raising efforts. The scope of the project includes event naming, identity design, poster, flyer, webpage, organic and paid social media, press kit, sponsorship kit, program booklet, event signage, and various event decorative elements.

The significance of my impact may be judged by the many ways the event has thrived since I became involved. Attendance has increased by 45% since I assumed my role as creative director in 2014. Alongside my fellow board members, I have helped to elevate the event from a simple community center gymnasium, to the premier Loew’s Philadelphia Hotel, where it is held today. During this period, we have raised almost $70k for our beneficiaries.

Our efforts have an impact at the individual level in our community. The mission of the organization is to support quality-of-life programs for people and families battling cancer in the region. Raised funds are donated to three beneficiaries. At Philadelphia Ronald McDonald House, every $500 sends a child with cancer to camp for a week; Our funds help provide healthy living classes and counseling programs at Cancer Support Community of Greater Philadelphia; And through Breathing Room Foundation, our funds help families pay their everyday bills, such as groceries and utilities.

The work I’ve produced for this annual project has been repeatedly peer reviewed and recognized for its importance and excellence. This body of work has garnered 14 juried awards, including a How International Design Award and Graphis Design Awards. Posters from the campaigns have exhibited internationally in juried exhibitions, showing in Italy, Spain, Netherlands, India, China, and the U.S. Most recently a poster showed in the AIGA Philadelphia Design Awards Exhibition. Alina Wheeler wrote a 400+ word case study on Cocktails Against Cancer for the current edition of her book, Designing Brand Identity: An Essential Guide for the Whole Branding Team, a best selling global resource for branding. In 2017, the branding project was awarded a grant from Temple University.

I am incredibly proud of this body of work, and the impact it has had. I am pleased to model for my students a productive pro bono relationship that includes both creative satisfaction and social impact. I am honored that Noopur Agarwal nominated the project for a Communication Design Educator Award in the category of service. Thank you to the jury for your time and consideration.

Kathy Mueller is an Assistant Professor at Temple University Klein College of Media & Communication, where she teaches courses related to art direction. She is an active member of the design community in Philadelphia and sustains an award-winning creative practice. She has volunteered on various committees with AIGA Philadelphia, and served a two-year term on the board as Programming Chair. Most recently she was a 2019 Design Incubation Fellow. She holds a MFA graphic and interactive design from Tyler School of Art & Architecture. Kathy’s creative work has been recognized in the ADC Annual, TDC Annual, How International, Print Regional, and appeared in Harper Design, Wiley, How Books, and Rockport publications.