LEAP Dialogues: The Educators Guide

Service Award Winner

Mariana Amatullo
Associate Professor
Parsons School of Design, The New School

Andrew Shea
Assistant Professor
Parsons School of Design, The New School

Jennifer May
Director, Designmatters
ArtCenter College of Design

LEAP Dialogues: The Educator’s Guide (Mariana Amatullo, Jennifer May and Andrew Shea, eds. Designmatters, 2017), is an open-source publication about design for social innovation and the career pathways that are emerging in this field. A re-conceived digest of the original award-winning print publication designed by TwoPoints.Net, LEAP Dialogues: Career Pathways in Design for Social Innovation (Mariana Amatullo, Bryan Boyer, Liz Danzico, and Andrew Shea, eds., DAP and Designmatters, 2016), the Educators Guide is tailored to educators and comprised of six selected dialogues and five case studies from the original book, a new annotated bibliography and a new series of open-ended questions that expand each dialogue with critical reading prompts to jumpstart conversations in the classroom. Taking a cue from the early adoption of the original book in syllabi across design courses in peer institutions, the impetus to develop the guide was to contribute to the emerging field of design education for social innovation by creating a readily accessible set of materials meant to communicate and inspire new and expanded directions of study for students and educators alike. With this goal in mind, the subheadings that organize the material of the guide: designing services, designing for community engagement, designing for entrepreneurship, designing across organizational boundaries, and designing for impact measurement, serve as guideposts to the themes that are illustrated in the dialogues and case studies selected. The themes, dialogues, case studies and annotated bibliography can be combined in several ways to create syllabi for courses with different learning outcomes for students at both the undergraduate and graduate levels.

Since its publication in September 2017, the Educators Guide has been received with critical interest as attested by its inclusion in syllabi across the country (in colleges such as ArtCenter and Parsons where members of the editorial team teach, but also nationally and internationally). In a field of design that remains sparsely populated in terms of comparable readings that communicate teachable lessons, the data compiled to date about downloads of the guide demonstrate significant interest distributed across the world: as of May 29, 2018, the Educator’s Guide has been downloaded 567 times by 460 unique users across 25 countries, including the United States, the UK, Australia, China, Germany, Finland, India, Uruguay and South Africa. Approximately 40% of the downloads have been from users at educational institutions, including Arizona State University, Illinois Institute of Design, MICA, Indian School of Design & Innovation, Aalto, Stanford, EnsAD, University of Toronto, MassArt, Carnegie Mellon, Princeton, Tshwane University of Technology and University of South Australia.

LEAP Dialogues: The Educator’s Guide is available for download here: https://designmattersatartcenter.org/leap-educatorsguide.

In 2018 the editors partnered with AIGA National and the AIGA Design Educators Community to make available a series of “how to” instructional videos, produced by AIGA, that include a range of scenarios on how the Educators Guide might be used in the classroom: https://www.linkedin.com/company/aiga/

An April 2018 article by editor Andrew Shea about the pedagogical value of the case studies in the Guide published by AIGA DEC is available here: https://educators.aiga.org/design-over-time-the-value-of-case-studies/

Mariana Amatullo is an Associate Professor of Strategic Design and Management at Parsons School of Design, The New School. She joined Parsons in August 2017 after 16 years at the helm of Designmatters at ArtCenter, the social innovation department she co-founded in 2001. Amatullo’s expertise is in developing design curricula and conceiving international and national educational projects, research initiatives and publications at the intersection of design and social innovation. Her scholarship and teaching engages broadly with questions about the agency of design in organizational culture and social innovation contexts. Amatullo holds a Ph.D. in Management from Case Western Reserve University; an M.A. in Art History and Museum Studies from the University of Southern California, and a Licence en Lettres Degree from the Sorbonne University, Paris, where she also studied Art History at L’Ecole du Louvre. A native of Argentina Amatullo grew up around the world.

Andrew Shea is an Assistant Professor and Associate Director of Integrated Design at Parsons School of Design, and principal of the design studio MANY. He wrote Designing for Social Change: Strategies for Community-Based Design and was on the editorial team of LEAP Dialogues: Career Pathways in Design for Social Innovation. His design and writing have been featured by Design Observer, Fast Company, Slate, 99 Percent Invisible, Core77, and Print, among others.

Jennifer May is the Director for Designmatters, where she oversees a dynamic portfolio of external partnerships, curricular and extracurricular projects and an active slate of special initiatives and publications. Jennifer also serves as a faculty adviser on Designmatters Transdisciplinary Studios, working directly with department chairs, faculty and partners to create educational experiences for students. Jennifer first joined Designmatters as the manager of the LEAP Symposium, a 2013 gathering of 150 thought leaders to discuss career pathways in the emergent field of design for social innovation. She continued with the LEAP initiative as the managing editor of LEAP Dialogues: Career Pathways in Design for Social Innovation, an award-winning publication on new practices in social innovation, and editor of the open-source LEAP Dialogues: The Educator’s Guide.  Jennifer earned her M.B.A. from USC Marshall School of Business, where she was a Society and Business Lab Graduate Fellow, a Forte Fellow, and Vice President of Programs for Net Impact.

Portfolio Success: Strategies for Professional Development

Saturday, September 22, 2018. 2pm–5pm. Type Directors Club, 347 W 36th St., #603, New York, NY 10018

Type Directors ClubJoin industry professionals and design educators for a panel discussion on creating effective design portfolios. We will explore the role portfolios play in a successful design career now and in the future and will ask, are traditional portfolios still relevant? If so, what does a successful portfolio look like and what kind of projects should be included? Panelist will discuss what clients and employers want to see and which abilities industry leaders consider most important? You are invited to join the discussion as we look at new ways of teaching and explore emerging trends in effective portfolio development.

Panelists

Christina Black 
Vice President, Creative Director
Showtime Networks Inc.

Michael McCaughley
Lead Designer at OCD

Holly Tienken
Assistant Professor
Communication Design
Kutztown University of Pennsylvania

Peter Lusch
Assistant Professor
Dept of Art, Architecture & Design
Lehigh University

(Typography credit: Escalator from XYZ.)

Colloquium 5.1: DePaul University

Design Incubation Colloquium 5.1 (#DI2018oct) will be held at DePaul University, College of Computing and Digital Media on Saturday, October 27, 2018.

Design Incubation Colloquium 5.1 (#DI2018oct) will be held at DePaul University, College of Computing and Digital Media on Saturday, October 27, 2018.

Hosted by Heather Quinn and the School of Design Talks. This event is open to all interested in Communication Design research.

DePaul University
Richard M. and Maggie C. Daley Building
14 E Jackson Blvd.
Chicago, IL 60604
Lower Level Theatre

For details visit the Colloquia Overview and  Online Submission Form. Submission deadline: Saturday, August 25, 2018.

For visiting presenters and attendees, you can find hotel recommendations on the DePaul website here:

https://resources.depaul.edu/demon-discounts/travel/Pages/hotels.aspx

Featured Presentation

Storytelling: Balancing the Head, Heart, and Gut
Kelly Bishop
VP, Product & Design

The Onion
Fusion Media Group

Moderators

Liz DeLuna
Associate Professor
St. John’s University

Robin Landa
Distinguished Professor
Michael Graves College

Kean University

DesignEdu.Today
Gary Rozanc will be attending and documenting this event for his series.

Presentations

A Taste of Miami: Mentors, Creative Teams, Award Shows 
John Delacruz
Associate Professor of Advertising
School of Journalism and Mass Communications 
San Jose State University

Featured in Chicago Design Week 2018 (Oct 27 – Nov 3)

Thoughtful Social Impact Through Scaffolded Design Methods and Well-Time Fieldwork

A spring 2018 design studio, case study—how to attain that balance of a good quality course and meaningful social design.

Cynthia Lawson
Associate Professor of Integrated Design
Parsons, The New School

Alik Mikaelian
MFA Transdisciplinary Design Candidate
DEED Lab Research Fellow
Parsons, The New School

Devanshi Sihare
Design Strategist

Megan Willy
MFA Transdisciplinary Design Candidate
Parsons, The New School

The past decade has seen an explosion of interest from the design academy in running projects and courses on design and social impact. The challenge remains, however, to have students get enough exposure on relevant competencies in the 15-week semester.

This presentation discusses a spring 2018 design studio as a case study in how to attain that balance of a good quality course and meaningful social design. Specific methods of both course development and delivery as well as conducting design research are discussed. The ultimate stakeholders of this course’s projects were in a different country and not easily accessible, adding a particular complexity.

The first part of the semester included exercises such as an Ecosystem Map and the Business Model Canvas. Students developed a Theory of Change placing special emphasis on the assumptions they were making about their stakeholders, which were clarified during the fieldwork research which took place in Guatemala over Spring Break.

The second part of the semester included expert interviews and guest visits, to support each project in becoming  as realistic as possible.

We argue that while the design process is often used as the central point of discussion for studios, there are, in fact, other variables such as the weekly structure, the timing of fieldwork, and the explicit scaffolding of learning, which can yield more effective social impact design. The key is getting enough exposure on relevant competencies dealing with social impact design into the 15 week semester.

Story-Doing Concepts

To create a fundamental shift to what a brand or entity’s story can do for the greater good, we have to think of storytelling in terms of actions.

Robin Landa  
Distinguished Professor
Michael Graves College, Kean University

Underpinning any successful brand or nonprofit is a distinctive story. In today’s global economy, to differentiate a brand, social cause, or organization in people’s minds, storytelling is critical. That story involves brand values and strategy—what a brand or entity stands for and communicates. To create a fundamental shift to what a brand or entity’s story can do for the greater good, we have to think of storytelling in terms of actions. Ty Montague and Rosemarie Ryan, creative directors at co: collective, call this proposition StoryDoing.

Rather than conceiving promotional communication design that merely tells the brand story, I teach students to conceive promotional design concepts that involve beneficial actions on the part of the brand or entity. To conceive story-­‐doing concepts, one needs to restructure the idea generation process to embrace social good. Can the communication design solutions contribute to society in terms of beneficial messaging, a business platform (think Bombas or Warby Parker), or charitable works?

Think of how Dove brand advertising changed the conversation about beauty through their Real Beauty campaigns. Dove listened to the negative messaging women were writing on social media and set out to change the conversation. Partnering with NBA star Kevin Durant, Kind Snacks announced their goal was to “launch a new cultural initiative that aims to challenge deeply rooted stereotypes and redefine cultural perceptions of strength and kindness.” Instead of merely promoting Kind Snacks, their communication design goals included changing the conversation about what it means to be strong.

The story-doing proposition can become an organizing principle for conceiving communication design concepts incorporating socially positive actions on the part of a brand. To shift the brand storytelling paradigm to a story-doing one, students must learn how to conceive brand stories with organic beneficial actions. This presentation will center on teaching students to conceive story-doing design projects.

Tactics & Strategies

This presentation will discuss tactics and strategies for critique within the design school classroom that go beyond the archetypal “group crit,” and into innovative and unexpected ways of engaging students in critical dialog.

Mitch Goldstein
Assistant Professor
School of Design
Rochester Institute of Technology

Educating designers is a complex and layered process — a chaotic mixture of facts and opinions disseminated primarily through critical discourse. This presentation will discuss tactics and strategies for critique within the design school classroom that go beyond the archetypal “group crit,” and into innovative and unexpected ways of engaging students in critical dialog.

The AIGA “Designer of 2025” suggests that students need to learn a number of emerging competencies while attending design school, including working with complexity, understanding accountability for their design decisions, and embracing new forms of sense-making and dialog within their work. In addition to teaching the formal and methodological elements of design, educators need to make sure students have a clear understanding of why and how their design decisions resulted in work that accomplished its goal or missed the mark. This understanding primarily comes from critique.

Educators place a high value on critique, for many of us, it is how we spend the majority of our class time. Traditionally, critique has happened in a large group setting, with all members of the class and the instructor discussing each project one by one and offering feedback as a group. This method has value but is too often about social baggage and performance art, with the same handful of outgoing students doing most of the talking, drowning out students who are quieter or more anxious in large groups. This presentation asks a simple question: what are the most useful, most effective ways to give and receive feedback in the classroom? We have all had students we know are excellent thinkers but never speak in a large group critique — it may be time to move past the traditional models of feedback into other ways of helping students better understand what is happening within their work.

Communication Design Educators Awards 2018: Design Incubation

2018 Design Incubation Educators Awards competition in 4 categories— Creative Work, Published Research, Teaching, Service.

Call for Entries: Deadline, May 31, 2018

CATEGORY: SCHOLARSHIP CREATIVE WORK

Works in Process

Scholarship: Creative Work Award Winner

George Garrastegui
Assistant Professor
Communication Design
New York City College of Technology, CUNY

What Does Democratic Design Look Like? Establishing the Center for Design in the Public Interest at the University of California, Davis

Scholarship: Creative Work Award Runner Up

Susan Verba
Professor
University of California, Davis

CATEGORY: SCHOLARSHIP PUBLISHED RESEARCH

Unawarded

CATEGORY: TEACHING

Lowering Barriers to Access at the North Carolina Museum of Natural Sciences

Teaching Award Winner

Helen Armstrong
Associate Professor
North Carolina State University

CATEGORY: SERVICE

LEAP Dialogues: The Educators Guide

Service Award Winner

Mariana Amatullo
Associate Professor
Parsons School of Design, The New School

Andrew Shea
Assistant Professor
Parsons School of Design, The New School

Jennifer May
Director, Designmatters
ArtCenter College of Design

Recognition of excellence through peer review in scholarship, teaching, and service is fundamental to the professional development of communication design academics. To support this need, Design Incubation established the Communication Design Educators Awards in 2016.

An independent jury of esteemed design educators is invited by the Awards Jury Chair. This year’s jury chair, Maria Rogal, invited these internationally recognized jurors: Jorge Meza Aguilar, Ruki Ravikumar, Wendy Siuyi Wong, and Steven McCarthy. Rogal writes, “this jury reflects the diverse perspectives and experiences that exist in communication design today.”

The awards acknowledge faculty accomplishments in the areas of published research, creative work, teaching, and service. The award processes and procedures are rigorous, transparent, and objective. They reflect Design Incubation’s mission to foster professional development and discourse within the design community.

This year, award entries are open February 1, 2018 – May 31, 2018 via the online application. An overview of the awards program is on our website.

We are excited to announce Bloomsbury Publishing is sponsoring this year’s awards.

The 2018 Jury

Steven McCarthy is Professor of Graphic Design at the University of Minnesota in Minneapolis/St. Paul. He conceived of the Design Incubation Communication Design Educators Awards and chaired the jury in both 2016 and 2017. McCarthy’s teaching, scholarship, and contributions to the discipline include lectures, exhibitions, publications, and grant-funded research on a global scale. His creative work was featured in 125+ exhibitions and he is the author of The Designer As… Author, Producer, Activist, Entrepreneur, Curator and Collaborator: New Models for Communicating (BIS, Amsterdam). From 2014–2017, McCarthy served on the board of directors of the Minnesota Center for Book Arts.

Jorge Meza Aguilar is Professor of Strategic Design and Provost for Outreach and Collaboration at the Universidad Iberoamericana in Mexico City, where he founded the Bachelor in Interactive Design and the Master in Strategic Design and Innovation programs. He is widely recognized as an expert in strategic design and is the founding Director of Estrategas Digitales which focuses on research, strategic design, branding, trend forecasting, branding, Internet, and digital media. Meza is also a consultant and entreprenuer and holds degrees in art, graphic design, and systems engineering. Previously, he studied in and worked as a designer in Poland at Advertising Agency Schulz.

Ruki Ravikumar is Director of Education at the Cooper Hewitt, Smithsonian Design Museum in New York, a position she has held since April 2017. She joined the museum following thirteen years of service at the University of Central Oklahoma, where she held successive positions as professor of graphic design; director of graduate programs; chair of the Department of Design; assistant dean; and most recently, as associate dean of the College of Fine Arts & Design. In addition to her practice as an educator and published researcher in the areas of intersections between graphic design and culture and their impact on design education, she is also an award winning graphic designer. Further, she has served in leadership roles at the local and national levels of AIGA, the professional association for design.

Maria Rogal, Jury Chair, is Professor of Graphic Design, School of Art + Art History at the University of Florida and was Interim Director from 2015–2017. She is the founder of Design for Development (D4D), an award-winning initiative to co-design with indigenous entrepreneurs and subject matter experts to generate sustainable and responsible local outcomes. She has lectured and published about D4D, recently co-authoring “CoDesigning for Development,” which appears in The Routledge Handbook of Sustainable Design. Her research has been funded by AIGA, Sappi, and Fulbright programs, among others, and her creative design work has been featured in national and international juried exhibitions.

Wendy Siuyi Wong is Professor and Graduate Program Director in the Department of Design at the York University, Toronto, Canada. She has established an international reputation as an expert in Chinese graphic design history and Chinese comic art history. She is the author of Hong Kong Comics: A History of Manhua, published by Princeton Architectural Press (2002). She is a contributor to the Phaidon Archive of Graphic Design (2012), The Bloomsbury Encyclopedia of Design (2015), and acts as a regional editor of the Greater China region for the Encyclopedia of East Asian Design to be published by Bloomsbury Publishing. Also, Dr. Wong has served as an editorial board member of Journal of Design History.

Colloquium 4.4: Parsons Integrated Design

Design Incubation Colloquium 4.4 (#DI2018jun) will be held at Parsons Integrated Design on Thursday, June 14, 2018.

Design Incubation Colloquium 4.4 (#DI2018jun) will be held at Parsons Integrated Design on Thursday, June 14, 2018.

Hosted by Cynthia Lawson and the department of Integrated Design. This event is open to all interested in Communication Design research.

Thursday, June 14th
10:30am–1:30pm
The New School
Theresa Lang Student Center
55 W. 13th St., 2nd floor
New York, NY 11011

 

To attend this event, register here. Abstract submission of presentations deadline April 15, 2017.  For details visit the Colloquia Overview and  Online Submission Form. 

Presentations

The Future of Water

Jeannie Joshi
Principal/Director
Joshi Design LLC (joshidesign.com)

Mike Edwards
Founder/Lead Technologist
rich | strange (richstrange.com)

Teaching the Truth About Eric Gill in the Age of #MeToo: A Classroom Case Study

Dave Gottwald
Assistant Professor
University of Idaho

Tactics & Strategies

Mitch Goldstein
Assistant Professor
School of Design
Rochester Institute of Technology

Story-Doing Concepts

Robin Landa
Distinguished Professor
Michael Graves College, Kean University

Visualizing Historical Arguments

Camila Afanador-Llach
Assistant Professor, Graphic Design
Florida Atlantic University

Power in the Dark

Nina Cooke John
Assistant Professor
Parsons, The New School for Design

Thoughtful Social Impact Through Scaffolded Design Methods and Well-Time Fieldwork

Cynthia Lawson
Associate Professor of Integrated Design
Parsons, The New School

Alik Mikaelian
MFA Transdisciplinary Design Candidate
DEED Lab Research Fellow
Parsons, The New School

Devanshi Sihare
Design Strategist

Megan Willy
MFA Transdisciplinary Design Candidate
Parsons, The New School

PERSONALIZE. COMMUNICATE. SOCIALIZE. LISTEN. PREPARE: Teaching Professional Practices for Designers

Holly Tienken
Assistant Professor
Communication Design
Kutztown University

Urban Abstract Design of Modern Architecture in Bauhaus

Min K. Pak
Assistant Professor of Graphic Design
Art & Design
University of Southern Indiana

 

Developing Citizen Designers: Our Civic Responsibility

Social Design is the practice of design where the primary motivation is to promote positive social change within society. As the design industry evolves, so too must design education.

Social Design is the practice of design where the primary motivation is to promote positive social change within society. As the design industry evolves, so too must design education. Developing Citizen Designers is a compilation of case studies written by design educators to address the notion that design, and the teaching of design, can empower students to play a more an active role in improving the way they live, interact and communicate with each other and their audiences. My presentation will address how social design pedagogy can be developed to address concrete social needs utilizing strategies like design thinking, collaborative learning and participatory design process.

Elizabeth Resnick is a Professor Emerita, former chair of Graphic Design and current part-time faculty at Massachusetts College of Art and Design, Boston, Massachusetts. She earned her B.F.A. / M.F.A. in Graphic Design at Rhode Island School of Design, Providence, Rhode Island.

Professor Resnick is also an active design curator having organized 7 comprehensive design exhibitions, the last 4 on socio-political graphic design: The Graphic Imperative: International Posters of Peace, Social Justice and The Environment 1965–2005; Graphic Intervention: 25 Years of International AIDS Awareness Posters 1985–2010; Graphic Advocacy: International Posters for the Digital Age: 2001–2012 and Women’s Rights Are Human Rights: International Posters on Gender-based Inequality, Violence and Discrimination (2016) investigating gender-based inequalities deeply entrenched in every global society.

Her publications include catalogs for the exhibitions, plus Developing Citizen Designers, Bloomsbury Academic (2016), Design for Communication: Conceptual Graphic Design Basics, John Wiley & Sons Publishers (2003) and Graphic Design: A Problem-Solving Approach to Visual Communication, Prentice-Hall Publications” (1984). She is currently working on ‘The Social Design Reader’ for Bloomsbury Academic (2019).

Elizabeth Resnick
Professor Emerita, part-time faculty, Graphic Design
Massachusetts College of Art and Design
621 Huntington Avenue, T617
Boston, Massachusetts 02115 USA

Elizabeth.Resnick@massart.edu

Colloquium 5.3: Merrimack College

Design Incubation Colloquium 5.3 (#DI2019mar) will be held at Merrimack College on Saturday, March 30, 2019, 10:00am-6:00pm.

Design Incubation Colloquium 5.3 (#DI2019mar) will be held at Merrimack College on Saturday, March 30, 2019, 10:00am-6:00pm.

Hosted by Nancy Wynn and the Department of Visual and Performing Arts. This event is open to all interested in Communication Design research.

Crowe Hall
Classroom #107
Merrimack College
315 Turnpike Ave
North Andover, MA

Featured Presentation

Developing Citizen Designers: Our Civic Responsibility
Elizabeth Resnick
Professor Emerita, part-time faculty, Graphic Design
Massachusetts College of Art and Design

Abstract submission of presentations deadline Monday, December 31, 2018. For details visit the Colloquia Overview and Online Submission Form.

Visit back to this page for more details.

Please join us, following the Colloquia, for a reception at 6 p.m. in the Rogers Center for the Arts. Drinks and appetizers will be served.

During the reception, artist Luba Lukova, will give an artist talk on her exhibition Designing Justice, which is located in the McCoy Gallery.

Venue

Crowe Hall Room 107

Directions on how to get to Merrimack College and Campus Map

Parking: Please park in designated areas for the Colloquia. [tbd.]

Where to Stay

Andover Inn 978-775-4902
4 Chapel Ave., Andover, MA

Courtyard by Marriott 978-794-0700
10 Campanelli Drive, Andover, Ma 

Sonesta Suites 978-686-2000
4 Tech Drive, Andover, Ma

All of these hotels have a special Merrimack College Discount. Request the Merrimack Rate when booking.

Coffee Shops and Lunch options on campus

Dunkin’ Donuts

Starbucks

The Warrior’s Den

Zime

Restaurants in Downtown Andover, MA (2 miles away)