Generative AI for Visual Communication: Designing Human-Centered, AI-First Pedagogy

An introduction to foundational concepts such as training data, bias, authorship, and algorithmic influence.

Adonis Durado
Associate Professor
Ohio University

VICO 3456 / VICO 5456: Generative AI for Visual Communication is a vertically integrated studio course that brings together undergraduate, master’s, and doctoral students in a shared learning environment. Designed as a yoke course, it intentionally collapses traditional academic hierarchies to create a collaborative space where emerging and advanced designers learn alongside one another. The course reimagines how artificial intelligence can be taught within design education by positioning AI not as a shortcut or productivity tool, but as a collaborative system that reshapes authorship, decision-making, and creative responsibility.

The course was developed in response to a widening gap between the rapid adoption of generative technologies in professional practice and the limited pedagogical frameworks available to support meaningful learning with them. Students often encounter AI informally through social media or commercial platforms, without guidance on ethical, cultural, or conceptual implications. By bringing undergraduate and graduate students together, the course leverages varied levels of experience and disciplinary perspectives while modeling how learning communities function in professional and research contexts.

At its core, the course is grounded in the belief that meaningful engagement with AI requires intentional design and critical awareness. Students work with generative image, video, and multimodal tools while examining how these systems shape authorship, aesthetics, and power. Early modules introduce foundational concepts such as training data, bias, authorship, and algorithmic influence. These shared conceptual anchors allow students at different academic stages to engage in layered ways, contributing diverse insights while working toward common learning goals.

Instruction is structured around three scaffolded projects that move from exploration to authorship to public-facing communication. Early projects emphasize experimentation and inquiry, allowing students to test tools within defined constraints while observing their limitations. Subsequent projects demand increasing conceptual clarity, ethical reasoning, and intentional design decisions. Graduate students are challenged to operate at a meta-level, articulating frameworks and critiques, while undergraduate students build foundational fluency and confidence through guided practice. This vertical integration fosters mentorship, peer learning, and shared accountability across experience levels.

The culmination of the course is a public exhibition titled Generative Sparks, which serves as both a learning milestone and a platform for community engagement. The exhibition features work developed across all three major projects and invites audiences to reflect on authorship, ethics, and creativity in the age of generative AI. By situating student work in a public context, the exhibition reinforces professional standards and positions students as contributors to broader cultural conversations around emerging technology.

Reflection functions as a central design practice throughout the course. Students regularly document their processes through written and visual reflections that examine how AI influences their thinking, choices, and creative identity. These reflections support metacognition and allow students to trace their evolving relationship with generative tools. Peer critique further deepens this process by encouraging dialogue across experience levels, fostering a studio culture grounded in mutual learning and critical exchange.

Pedagogically, the course integrates experiential learning, studio critique, and inquiry-based practice. Students learn through cycles of making, testing, revising, and reflecting. Guided constraints prevent overreliance on automation and encourage engagement with the affordances and limitations of generative systems. Faculty guidance emphasizes authorship, accountability, and ethical responsibility, reinforcing that AI-generated work remains a human-centered practice shaped by values and intent.

A significant outcome of the course is a shift in student mindset. Many enter viewing AI as either a threat to creativity or a shortcut to production. Over time, students develop a more nuanced understanding of human–AI collaboration, recognizing both its possibilities and its limitations. This shift is evident in reflective writing, process documentation, and increasingly sophisticated visual outcomes that demonstrate intentionality rather than automation.

The course has produced strong and visible outcomes. Students generate portfolio-ready work that demonstrates conceptual depth, technical experimentation, and reflective authorship. Projects have been exhibited publicly through Generative Sparks and shared in academic and professional contexts. Students report increased confidence navigating emerging technologies, and many leverage coursework for internships, interdisciplinary collaborations, and advanced research.

Beyond individual outcomes, VICO 3456/5456 functions as a transferable pedagogical model. Its structure, assignments, and assessment strategies have informed broader curricular conversations around AI literacy, ethical design, and experiential learning. By bringing undergraduate and graduate students into a shared learning environment, the course models how design education can cultivate mentorship, complexity, and critical engagement across levels of expertise.

Ultimately, VICO 3456/5456 positions design education as a space for intentional experimentation rather than technological reaction. Through its vertically integrated structure and the public-facing exhibition Generative Sparks, the course demonstrates how educators can guide students to engage emerging technologies thoughtfully, creatively, and responsibly within contemporary design practice.

Durado_Documentation__Evidence

Biography

Adonis Durado is an Associate Professor in the School of Visual Communication at Ohio University, where he teaches design, storytelling, and generative AI–driven creative practice. His work centers on human-centered pedagogy, ethical technology use, and the thoughtful integration of emerging tools into design education. He developed one of the university’s first AI-first courses, positioning generative systems as collaborators in learning rather than replacements for human judgment. His teaching emphasizes reflection, authorship, and critical inquiry, preparing students to engage creative technologies with intention, accountability, and agency. Durado’s pedagogy bridges theory and practice through experiential, project-based learning and community engagement. His work has contributed to curricular innovation, interdisciplinary collaboration, and the development of AI literacy frameworks in design education. He is also an award-winning designer and writer whose research explores authorship, visual culture, and the cultural implications of artificial intelligence.


This project was the 2025 Design Incubation Educators Awards runner-up recipient in the category of Teaching.

Thinking Through Graphic Design History: Challenging the Canon

Informed by intersectional feminism, materialism, and post-structuralism, the author advocates for social and cultural orientations to graphic design history.

Aggie Toppins
Associate Professor
Washington University in St. Louis

Thinking Through Graphic Design History sketches the terrain where historical thinking and graphic design practice meet. Written for college students, design educators, and designers, this 336-page survey combines theoretical exploration with practical application. The author interrogates traditional approaches to graphic design history and explains how historical research methods help designers shape socially engaged, critical practices.

The book makes a contribution to graphic design and design history by bridging scholarship and practice. It advocates for a “social turn” with insights and case studies from all over the world. Consider, for instance, how a typeface can carry forward stories of past political struggles; how AR and VR animate static objects in a museum; how letterpress printing addresses the “unfinished business” of the past; and how designers make and use archives.

In the introduction, the author provides a brief historiography to situate graphic design history within an art historical literature which has long championed individuals and their aesthetics. This orientation, while relevant forty years ago, is limiting in today’s changing field. Traditional graphic design history instills connoisseurship and attempts to elevate the field’s cultural cachet to be on par with art and architecture, but it does not adequately help students grapple with issues of power and agency. Using lenses informed by intersectional feminism, materialism, and post-structuralism, the author advocates for social and cultural orientations to graphic design history. These approaches illuminate change over time, contingency, and complexity in matters of everyday life, including labor, resistance, and the use of design by audiences. Throughout its 14 chapters, the book shows how history and theory come to life in global projects that respond to present-day and future-sighted issues.

The author’s research methods include a literature review, archival research, interviews with dozens of designers and historians, and testing exercises with students in the classroom. The content is informed by the author’s working-class background, her perspective as a designer, educator, and scholar, as well as the insights of more than 60 contributors whose work is shown or cited. The accomplished British historian Grace Lees-Maffei endorsed the book, writing, “Toppins encourages designers to deepen and strengthen their design practice through engaging with history in a variety of ways. This book is an essential part of the graphic designer’s toolkit.”

Published by Bloomsbury in February 2025, Thinking Through Graphic Design History is already making an impact in the classroom. Educators from Leeds to Louisiana have added it to their syllabi, and the book has been collected by more than 50 institutions worldwide. Toppins has been invited to discuss the book with audiences of peers across the US and Europe, including the School of Visual Arts’ D-Crit program, the Design Principles & Practices conference in Singapore, and Svenska Tecknare in Sweden. The author, who also designed the book, was recognized by the University & College Designers Association (UCDA) with a Silver Award. Toppins has also appeared on the Underscore podcast and, as a former guest on Scratching the Surface, was interviewed by Jarret Fuller for the podcast’s substack.

This book was made possible with funding support from the Sam Fox School of Design & Visual Arts and the Office of the Provost at Washington University in St. Louis.

Toppins_Outcomes

Biography

Aggie Toppins is a designer, collagist, and researcher who explores where graphics come from, what they do, and how they change over time. She is the author of Thinking Through Graphic Design History, published by Bloomsbury in 2025. Aggie’s creative work has been internationally exhibited and garnered national design awards including the Type Director’s Club “Certificate of Typographic Excellence,” STA100, and the SECAC Outstanding Achievement in Graphic Design award. She has contributed to several books and has written for leading design journals including Design and Culture, Design Issues, Diseña, Eye, and AIGA Eye on Design. An award-winning educator, Toppins teaches at the Sam Fox School of Design & Visual Arts at Washington University in St. Louis. She earned a Bachelor of Science in graphic design from the University of Cincinnati in 2003 and a Master of Fine Arts in graphic design from the Maryland Institute College of Art in 2012.

This project was the 2025 Design Incubation Educators Awards winning recipient in the category of Scholarship: Research Publication.

Call for Submissions, Colloquium 12.3: Virtual Summer Graduate Panel

Call for graduate design research abstracts. Deadline: Monday, March 30, 2026.


Submission Deadline: 
Monday, March 30, 2026.

Event date: Friday, June 26, 2026
Format: Virtual/Online
Location: ZOOM

We invite current and recent communication design graduate students to submit abstracts of their design research, creative investigations, and productions. The work can cover a broad range of topics, including but not limited to graphic design, typography, branding, illustration, photography, videos, motion graphics, advertising campaigns, websites, UX/UI designs, animations, and other visually communicated design products and solutions. The work should have been completed within the past 3 years. This is a virtual online event format. Abstracts can be submitted online now for peer review.

Abstract submissions are double-blind peer-reviewed. Accepted abstracts will be published online. Please review the articles, Quick Start Guide for Writing Abstracts and Writing an Academic Research Abstract: For Communication Design Scholars before submitting.

There is a $10 conference fee required per research abstract submission for non-members. Please submit only one abstract per colloquia. The conference fee is waived for active annual members. Find out more about our annual memberships.

Researchers will videotape their 6-minute presentations which will published online in advance of the colloquium. The video recording is due by Friday, May 22, 2026. We encourage all attendees to watch the videos in advance of the moderated discussion.

Presentation format is Pecha Kucha. For more details, see the colloquia details and description.

There is a moderated panel discussion following the research presentations.

Call for Submissions, Colloquium 12.3: Virtual Summer

Call for design research abstracts. Deadline: Monday, March 30, 2026.

Submission Deadline: Monday, March 30, 2026.

Event date: Friday, June 26, 2026
Format: Virtual/Online
Location: ZOOM

We invite designers—practitioners, creators, and educators—to submit abstracts of design research, creative investigations, and productions. This is a virtual online event format. Abstracts can be submitted online now for peer review.

Abstract submissions are double-blind peer-reviewed. Accepted abstracts will be published online. Please review the articles, Quick Start Guide for Writing Abstracts and Writing an Academic Research Abstract: For Communication Design Scholars before submitting.

There is a $10 conference fee required per research abstract submission for non-members. Please submit only one abstract per colloquia. The conference fee is waived for active annual members. Find out more about our annual memberships.

Researchers will videotape their 6-minute presentations which will published online in advance of the colloquium. The video recording is due by Friday, May 22, 2026. We encourage all attendees to watch the videos in advance of the moderated discussion.

Presentation format is Pecha Kucha. For more details, see the colloquia details and description.

There is a moderated panel discussion following the research presentations.

2025 Design Incubation Communication Design Educators Award Recipients

2025 Design Incubation Educators Awards for recognition in four categories: Creative Work, Published Research, Teaching, Service.


Congratulations to the recipients of the 2025 Communication Design Educators Awards, and our sincerest thanks to the esteemed jury.

Category: Creative Work

Winner

Challenging Patterns of Supremacy: Provocations from Collective Pedagogy, Practice, and Organizing

Dave Pabellon
Assistant Professor
University of Notre Dame


Category: Published Scholarship

Winner

Thinking Through Graphic Design History: Challenging the Canon

Aggie Toppins
Associate Professor
Washington University in St. Louis


Category: Teaching 

Winner

Design In the Posthuman Age / Biomorphic Typography

Anastasiia Raina
Associate Professor
Rhode Island School of Design


Runner-up

Generative AI for Visual Communication: Designing Human-Centered, AI-First Pedagogy

Adonis Durado
Associate Professor
Ohio University


Category: Service

(no award conferred.)


2025 Jury

Leslie Atzmon 
Professor
Eastern Michigan University

Bernard Caniffe 
Associate Professor
Iowa State University

Matt Gaynor 
Chair/Professor
University of Memphis

Steven McCarthy 
Professor Emeritus
University of Minnesota

Dr. Myra Thiessen 
Senior Lecturer, Program Coordinator
Monash University

New Director of Design History and Theory

Welcoming Dr. Leslie Atzmon as Director of Design History and Theory

Starting this January 2026, we welcome Dr. Leslie Atzmon as Director of Design History and Theory. Atzmon has been participating with our team for several months. She is currently on the jury of the 2025 Design Incubation Educators Awards, as well as other initiatives we have under development.

Leslie Atzmon is a designer and design historian who teaches at Eastern Michigan University. She co-edited the collections Encountering Things: Design and Theories of Things (Bloomsbury 2017) and The Graphic Design Reader (Bloomsbury 2019). Atzmon and colleague Ryan Molloy were awarded a National Endowment for the Arts (NEA) ArtWorks grant from 2012-2014 to support experimental book design workshops and the creation and production of The Open Book Project book. Atzmon has a new collection, entitled Visual Ecologies of Placemaking, edited with Pamela Stewart (forthcoming Bloomsbury 2026).

Atzmon’s current work mainly investigates the intersections between design and science, with a focus on biodesign. In 2016, Atzmon was a Fulbright fellow at Central Saint Martins UAL, UK doing research on Darwin and design thinking. This led to the essay, “Intelligible Design: The Origin and Visualization of Species,” in the journal Communication Design (2016). In 2019/2020, she curated the exhibition Design and Science, which ran at Eastern Michigan’s University Gallery and The Esther Klein Gallery/Science Center in Philadelphia. She also edited a related collection entitled Design and Science (Bloomsbury 2023). Atzmon is currently working on a biodesign textbook, entitled Biodesign in Context (forthcoming Lived Spaces 2027), with Professor Diana Nicholas of Drexel University.

Welcome to the team, Leslie!

Backward by Design: Reframing AI Literacy through Systems Thinking and Critique Pedagogy

Training students to treat generative models as tools and as systems of meaning-making.

Lingyi Kong
Adjunct Professor
Parsons School of Design

The underlying logic of generative AI—structured prompts, output predictability, and system feedback—is not unlike the foundations of critical design education: both rely on linguistic construction, syntactic control, and traceable iterations. This project explores that shared grammar as a pedagogical entry point, training students to treat generative models not just as tools, but as systems of meaning-making.

The framework introduces a “backward design” pedagogy in which students begin with AI outputs and work backward to decode the system’s structural assumptions. They analyze how prompt phrasing affects visual/linguistic output, how cultural bias surfaces in training data, and how interface design foregrounds certain logics while obscuring others. This method draws on theories of language, semiotics, and critical interface design to guide students through comparative mappings between AI-generated outputs and traditional design structures (e.g., grids, typographic rhythm, narrative sequencing).

Crucially, students are not passive recipients of AI assistance. They use AI as a reflective instrument to reframe and critique existing design workflows—extracting embedded design grammars, stress-testing stylistic assumptions, and making strategic use of the model’s generative excess. Students build speculative tools, experimental interfaces, and annotated systems that visualize not just results but the underlying decision tree behind them.

Through this process, students achieve more than tool fluency—they cultivate a critical authorship grounded in system thinking, capable of navigating the noise of generative output with informed judgment. The outcomes show that once AI is treated as an epistemological partner rather than a shortcut, students are empowered to articulate design decisions with greater clarity, ethics, and intentionality.


This design research is presented at Design Incubation Colloquium 12.2: Annual CAA Conference 2026 (In-person only) on Thursday, February 19, 2026.

Shearing Layers: A Framework for Reframing Contemporary Graphic Design Education

Builing upon Ethics, Theory, Methods, Profession, Technology, and Visual Trends layers, each operating on distinctive temporal cycles of change.

Jarrett Fuller
Assistant Professor
NC State University

This presentation examines applying Stewart Brand’s “Shearing Layers” as a theoretical framework for restructuring graphic design education amid contemporary challenges. With technological disruptions including artificial intelligence and broader sociopolitical instabilities, design educators must develop curricula preparing students for sustainable career trajectories in uncertain futures, not merely immediate employment.

The proposal adapts Brand’s architectural model—originally conceptualized by Frank Duffy to describe buildings as systems with components evolving at different rates—to establish a multi-layered pedagogical structure. Just as buildings comprise Site, Structure, Skin, Services, Space Plan, and Stuff, this curriculum framework is built upon Ethics, Theory, Methods, Profession, Technology, and Visual Trends layers, each operating on distinctive temporal cycles of change.

The framework fundamentally inverts traditional design education by positioning theoretical seminars as the stable core around which experimental, responsive studio courses orbit. This restructuring enables programs to maintain philosophical and methodological continuity while simultaneously accommodating emerging technologies and shifting professional demands—addressing what Drucker and McVarish (2013) identified as “the perpetual crisis of design education.”

While not yet implemented, this speculative framework provides design educators with a conceptual tool for navigating curricular decisions in contexts of persistent change. The proposal contributes to design pedagogy discourse by offering a theoretical model that reconciles paradoxical demands for both stability and adaptability in curriculum development.

These structures prepare designers to address complex societal challenges with both historical perspective and future-oriented skills, enabling educational programs to respond dynamically to rapid disciplinary evolution while maintaining foundational integrity.

This design research is presented at Design Incubation Colloquium 12.2: Annual CAA Conference 2026 (In-person only) on Thursday, February 19, 2026.

Call for Submissions, Colloquium 12.1: Virtual, Online

Call for design research abstracts. Deadline: Friday, October 3, 2025.

Submission Deadline: Friday, October 3, 2025.

Event date: Friday, November 14, 2025
Format: Virtual/Online
Location: ZOOM

We invite designers—practitioners, creators, and educators—to submit abstracts of design research, creative investigations, and productions. This is a virtual online event format. Abstracts can be submitted online now for peer review.

Abstract submissions are double-blind peer-reviewed. Accepted abstracts will be published online. Please review the articles, Quick Start Guide for Writing Abstracts and Writing an Academic Research Abstract: For Communication Design Scholars before submitting.

There is a $10 conference fee required upon acceptance of the research abstract for non-members. The conference fee is waived for active annual members. Find out more about our annual memberships.

Researchers will videotape their 6-minute presentations which will published online in advance of the colloquium. The video recording is due by Friday, October 24, 2025. We encourage all attendees to watch the videos in advance of the moderated discussion.

Presentation format is Pecha Kucha. For more details, see the colloquia details and description.

The colloquium is a moderated panel discussion of the research involving the researchers, thought leaders, and Design Incubation members.

Colloquium 12.2: CAA Conference 2026 Call for Submissions

114th CAA Annual Conference, In Person Format.
Deadline for abstract submissions: August 29, 2025.

We invite abstract submissions on presentation topics relevant to Communication Design research. Submissions should fall into one or more of the following areas: scholarly research, case studies, creative practice, or design pedagogy. We welcome proposals on a variety of topics across the field of communication design.

Submit an abstract of 300 words using the Design Incubation abstract submission form found here:
https://designincubation.com/call-for-submissions/

Submissions are double-blind peer-reviewed. Reviewers’ feedback will be returned. Accepted presentation abstracts will be published on the Design Incubation website.

Accepted researchers will be required to produce a 6-minute videotaped presentation that will be published on the Design Incubation channel. The CAA conference session will consist of a moderated discussion of those presentations.

The session will involve a quick 3-minute presentation overview from each accepted submission researcher, followed by a moderated group discussion.

114th CAA Annual Conference
In Person

Hilton Hotel, Downtown
Chicago, IL
February 18-21, 2026

Presentations and Moderated Discussion

Presenters will follow the basic membership and fee requirements of CAA.

We are accepting abstracts for presentations now until August 29, 2025.