Exploring Connections between Environment and Community Through Design

Students explore design methods and criteria through which the meaning of the typographic message and form may be altered.

Danilo Bojic
Assistant Professor
Winona State University

With global warming and climate changes, environmental topics—including awareness, conservation, and outreach—became relevant topics in several humanistic disciplines, including design. The collaborative effort, though interdisciplinary approach, needs to be made to provide students with solid educational opportunities during their design studies beyond the traditional curriculum.

As part of the Advanced Typography in Visual Communication course at Winona State University, students engage with community members around current environmental topics involving Lake Winona, Winona, MN. Through the project, students further develop compositional skills and methods of visual organization using abstraction. Students consider and develop an awareness of subtleties and detail of the letterforms and the effect of formal alteration on a neutral, without bias or obvious meaning, letterform. Through semantics and syntax, students explore design methods and criteria through which the meaning of the typographic message and form may be altered. At first, students raise questions regarding conservation and local/regional impact, followed by investigating a series of topics concentrating on types of pollution and visualizing them through experimental typographic methods. Finally, they develop creative responses raising awareness and informing the local community through project work. 

Findings presented give a better look at the overall health of Lake Winona, including water clarity; blue-green algae and toxin levels; nutrients, plants, and algae relationship levels. Visual responses range from experimental typographic, mark-making, and mix media representations of different types of pollution to infographics providing guidance for better daily practices in gardening and waste management. Students’ call to action could result in fertilizing reduction by the local community, fostering expansion of naturally occurring native plants to filter water nutrients and lowering yard waste entering and affecting the lake and the local ecosystem.

The documented experience provides fertile ground for future iterations of this class as a method of following positive/negative environmental development in this local community and creating a platform to raise awareness and call to action.

This research was presented at the Design Incubation Colloquium 7.1: Oakland University, MI on October 17, 2020.

Grafik Intervention: Sparking Urban Revitalization Efforts Through Graphic Design

Brit Rowe
Associate Professor of Art & Design
Department of Art & Design
Ohio Northern University

How can graphic designers use their skills and knowledge to draw attention to—and invoke a solution to—the problem of urban decay? How can they take responsibility and help rehabilitate those wounded environments?

Buildings that sit vacant for one or more years can become eyesores in any community and even bring down the value of properties surrounding them. In some situations, it is too costly to rehabilitate these spaces, causing developers to avoid them and leaving them susceptible to blight. This presentation discusses how students in a senior level graphic design course designed a Grafik Intervention to bring awareness to an underutilized building and to inspire community members to consider the potential the building held.

The Grafik Intervention is an open source project that identifies a site based on its underutilized urban space and potential for revitalization. The building is carefully selected based on its notable history and location. Along with the digital projections during the event, an historical exhibit was created to emphasize the significance of the building. The goal was to engage the public through visually dynamic and compelling communication methods. The projections were created to provide historical information in an urban context on the building after dark. Through the use of projected visuals and real-time discussions, printed questionnaires were used to elicit information from the general public as they walked or drove by the case study building.

This research was presented at the Design Incubation Colloquium 3.3: Kent State University on Saturday, March 11, 2017.