Design Writing 101: Becoming a Design Writer

An AIGA DEC + Design Incubation Workshop with Robin Landa and Aaris Sherin

Wednesday, March 24, 2021
3:00 pm EST

Authors Robin Landa and Aaris Sherin will share their motivation for writing, talk about the importance of precedence and literature reviews, discuss different approaches to design writing, answer questions, and offer advice for new design writers. This event is for design educators who want to incorporate writing into their research agenda. Participants will identify the challenges they face approaching their writing projects.

Robin and Aaris will cite publishers for submissions. Join Robin and Aaris for this workshop as we kick off the first in a series dealing with writing, research and getting published.

Robin Landa, Distinguished Professor in the Michael Graves College at Kean University, facilitates the Design Incubation Fellowship book group and is the author of numerous books, including Graphic Design Solutions, 6e, Advertising by Design, 4e, and Nimble: Thinking Creatively in the Digital Age.

Aaris Sherin, Professor of Graphic Design at St. John’s University in Queens, New York, Director of Fellowships at Design Incubation and is the author of a number of books including her most recent publications Introduction to Graphic Design and Sustainable Thinking: Ethical Approaches to Design and Design Management.

Writing Fellows Update: Book Review

Courtney Marchese, Associate Professor of Interactive Media and Design, Quinnipiac University, and Design Incubation Writing Fellow 2018, published a book review, Never Use Futura, in Design and Culture.

Courtney Marchese (2018) Never Use Futura, Design and Culture,DOI: 10.1080/17547075.2018.1512069

90 Years of The Society of Typographic Arts

Sharon Oiga
Associate Professor
University of Illinois at Chicago

Guy Villa Jr
Assistant Professor
Columbia College Chicago

In an event that took place in the 1920s, designers affiliated with the Chicago Chapter of AIGA held an unsanctioned, notoriously wild party on Lake Michigan. When the AIGA Board of Directors in New York learned of the incident, they disavowed the Chicago Chapter on the grounds of lack of control over members. The orphaned designers then gathered to form The Society of Typographic Arts (STA). The salacious start of this professional design organization foreshadowed events to come in their 90-year history, including a temporary switch to the name of American Center for Design as well as an infamous dumpster-diving incident to save archival work. These factual incidents, uncovered in the research of the book created for the 90th anniversary of the STA, will be detailed in the presentation. Viewers will expand their knowledge of design history, hear about STA’s periodically controversial timeline of events, see significant works of design, and learn how designers of this era and region characterized design in the American Midwest.

This research was presented at the Design Incubation Colloquium 5.1: DePaul University on October 27, 2018.

Espiritu, Texas 1886-2015: An Essential Part Of American History

Andrés Vera Martínez
Assistant Professor,  Cartooning and Illustration
Lesley University College of Art and Design
Cambridge, MA

The Spanish term Mestizos, meaning mixed, came into popular usage during the 16th century to describe the offspring of Spaniards and Native Americans. Vaqueros, or the first cowboys, were Mestizos and their cowboy culture has been mythologized and marketed; but too often stripped of the ethnic origins before presented for popular consumption. Tejanos, or the first Texans, were borne of the mix of Spaniards and Native Americans and were the original cowboys of the United States. This culture lives on today in Texas through the food, language and ranching culture.
Espiritu, Texas 1886 -2015 will tell the story of a Texas built upon the struggles and triumphs of diverse people. This presentation will focus on one chapter, Lamesa, TX 1961: Andrew Martínez.

This research was presented at the Design Incubation Colloquium 2.0: The City College of New York, CUNY on Wednesday, June 3, 2015.


Stephen Eskilson
Professor of Art History
Eastern Illinois University

Author of Graphic Design: A New History (Yale University Press) and editor of reviews for Design and Culture (Bloomsbury) talks about different publishing experiences including books, journal articles, book reviews as well as digital and self-publishing.

This research was presented at the Design Incubation Colloquium 1.4: St. John’s University Manhattan Campus on Thursday, February 12, 2015.

Design Incubation Fellowship Program

January 12, 15, 19, 2015
St. John’s University
Manhattan Campus
101 Astor Place
New York, NY 10003

This is Design Incubation’s inaugural Fellowship Program. To find out more information and to apply, please visit the Fellowship Program section, review the format of the workshops, and the fellowship application process.