Presentations and discussion in Research and Scholarship in Communication Design at the 113th Annual CAA Conference 2025
Recent research in Communication Design. Presentations of unique, significant creative work, design education, practice of design, case studies, contemporary practice, new technologies, methods, and design research. A moderated discussion will follow the series of presentations.
Friday, February 14, 2025 11:00 AM – 12:30 PM New York Hilton Midtown – 2nd Floor – Sutton North
CHAIRS
Camila Afanador-Llach Florida Atlantic University
Heather Snyder Quinn DePaul University
Discussants
Jessica Barness Kent State University
Cat Normoyle East Carolina University
Dan Wong New York City College of Technology, CUNY
PRESENTATIONS
Design History Data: A Snapshot of US-based Undergraduate Programs Aggie Toppins Associate Professor Washington University in St. Louis
Editorial Infographics: Bridging the Gap Between Complexity and Clarity in Design Education Teresa Trevino Professor University of the Incarnate Word
The Bayou at y.our Doorstep: Integrating Environmental Education in Graphic Design Natacha Poggio Associate Professor University of Houston Downtown
Collaborative Creativity and Digital Identity: Reimagining Authorship in the Digital Age Feixue Mei Assistant Professor James Madison University
Designing Inclusive Engagements in Neighborhood Design Projects D.J. Trischler Assistant Professor University of Cincinnati
Service Design for Digital Tours: The Rixing Type Foundry Case Ting Han Chen Adjunct Associate Professor Rank Specialist Yuan-Ze University, Taiwan
Enhancing Design Education: Students Skill Development through Technology in Blended Learning Environments Danilo Bojić Associate Professor Winona State University
Black Space Protocols: On Anti-Racist Placemaking and Urban Design Nekita Thomas Assistant Professor University of Illinois at Urbana-Champaign
A course that engaged a cohort of international first-semester masters students in complex theoretical concepts encouraging self-reflection and creative authorship.
Molly Haig, Lecturer & Dr. Till Julian Huss, Professor University of Europe for the Applied Sciences Berlin, Germany
The study of media ecology offers design students vital insights into our culture, but like any detailed framework of ideas, these should be approached with precision, care, and scaffolding. Ecological thinking engages with the interconnectedness of complex systems, from the environment to technology and culture (Hörl 2017). Using ecological thinking as a conceptual entry point and typography as a visual one, we built a course that effectively engaged a cohort of international first-semester masters students in complex theoretical concepts by encouraging self-reflection and creative authorship.
The theoretical branch of the course involves lectures and discussions, engaging with theories of media ecology from their early anticipations (Kiesler 1939) to their defining approaches (McLuhan 1967, Strate 2017). Design is understood through the environment, or as transformation of lived environments (i.e. the Future Ecologies series ed. Löffler, Mareis, & Sprenger since 2021, and in a historical perspective Busbea 2020). Gibson’s (1979) concept of affordances, which Don Norman (2013) translated to a key principle for user-centric design, offers a bridge to design practice, and the theory of metaphors is introduced as a foundational mode of creative thinking.
The practical branch of the course frames typography and publication as tools for conceptual analysis, integrating excerpts from the theoretical texts into increasingly complex visual assignments. Students also keep a scrappy physical journal or “commonplace book” with 30 entries, each linking an in-class idea to an external one. Each student’s final publication is an “autobiographical user manual” guiding the “user” through the course based on the student’s subjective experience.
Student work revealed unique representations of theoretical content and strong metaphorical thinking, and many projects were reflective of students’ fresh experiences of a new environment during their first semester in a foreign country. Publications ranged from a hand-bound dictionary of terms, to ChatGPT’s “diary,” to directions through a distorted Berlin, to thirty existential questions posed by a whimsical humanoid peach. We heard from many students who found the course structure engaging and welcoming.
Our theoretical/practical approach is supported by an abundance of research on the educational benefits of multimodal learning, or engaging with more than one “mode” of accessing information (i.e. Moreno & Mayer 2007, Serafini 2015) especially when studying in a second language (Yi & Choi 2015), as well as metacognitive reflection (understanding one’s own understanding of a topic, i.e. Cummings 2015).
Our course offers an example of how explorations of ecological thinking and typography can support each other, but more broadly how collaborations across disciplines can be mutually beneficial, and increase the accessibility of both.
The Design + Translation panel aims to recenter perspectives and prioritize inclusivity by representing a wider range of voices that build design community.
Friday, June 7, 2024
Time: 1:00pm–5:00pm EST
St. John’s University, Manhattan Campus
101 Astor Place, New York, NY
Hosted by Liz DeLuna, Professor, St. John’s University
Presentations will be published on the Design Incubation YouTube Channel after May 29, 2024. This hybrid conference will be held on Friday, June 7, 2024 at 1pm EST at St. John’s University, Manhattan Campus.
Eventbrite Tickets, in-person and virtual attendance:
Evolution in Content Creation: 10 years of The Design Writing Fellowship Aaris Sherin, Professor, St. John’s University
Cultures of Excellence: Lessons Learned from Eight Years of the Communication Design Educators Awards Steven McCarthy, Professor Emeritus, University of Minnesota
Presentations and discussion in Research and Scholarship in Communication Design at the 112th Annual CAA Conference 2024
Recent research in Communication Design. Presentations of unique, significant creative work, design education, practice of design, case studies, contemporary practice, new technologies, methods, and design research. A moderated discussion will follow the series of presentations.
Maria Smith Bohannon Assistant Professor Oakland University
Graphic design as a profession often perpetuates rampant consumerism through the art of persuasion, which is directly at odds with working toward sustainable and ecological discourse. To explore the possibilities of sustainable capitalism and foundational sustainable and environmental design themes, I developed a special topics course to understand and investigate the designer’s role as a climate design activist and sustainable designer. The emphasis of this course will focus on sustainable design thinking, praxis, and ideation with the investigation of green or recycled materials as part of the prototyping process—both print and digital—all in the pursuit of reimagined design futures.
This course study will look at foundational systems thinking from environmental design pioneers, cross-disciplinary collaboration, and how designers can successfully implement sustainable methodologies and utilize environmentally friendly materials to craft sustainable solutions today. By identifying and framing complex problems plaguing the world, we can examine the possibilities and challenges in addressing these issues broadly or within local communities.
As sustainability and eco-friendly solutions are imperative for future generations’ ability to prosper, sustainable pedagogy must become foundational in graphic design education. By adopting sustainable design pedagogies, educators provide future designers with the tools—and understanding of sustainable design history, process, methodologies, and materials—to question capitalist tendencies and develop sustainable solutions.
Exploring the creative networks between graphic designers and their collaborators — human and non-human.
Christopher Swift Assistant Professor Binghamton University
“The Limits of Control” is a body of work exploring the creative networks between graphic designers and their collaborators — human and non-human. Inspired by the work and writing of James Bridle, John Cage and Bruno Latour the project examines how the interplay of control and trust in a designer’s relationship with their network of tools (creative, cultural, technological) can be attended to, challenged, and reimagined allows us to break free of the traditional modes and methodologies and begin to explore new possibilities and new ways of seeing and being as graphic designers.
The black boxes which envelop our tools obscure the complexity and scale of the collaborative space we work in. This work makes the invisible visible and removes the designer from their imagined directive podium to be one among many in a creative and collaborative network of active participants full of agency and potential.
Showcasing case studies that demonstrate the tools of a creative network foregrounds their active participation in co-creation. Through coding in various languages new digital tools are created in which the agency of the tool itself is highlighted. These new tools undertake an intentionally nonhierarchical mode of making, decentering the designer’s role. Each study pushes the designer further away from a mode of control with the intent of asking—if there is collaborative care, respect, and trust in the creative design process then what new solutions, what new insights, what new ways of thinking and being may we discover when we look around from our new perspective.
Visual authority can be used to validate any endeavor.
Claire Bula Adjunct Professor Boston University
The visual design of all legal and political documents, such as deeds, permits, identification & maps, employ a specific visual language enhancing their power. Design choices relating to layout, typefaces, symbols, embellishments, impressions, white space, signatures/certifications, and materials amalgamate to display power purely through visual appearance.
Because the visual design of a document can confer authority regardless of authenticity, It is important to analyze how visual appearance alone can be interpreted. A visual language of power exists and can instill feelings of hesitation, dominance, or fear leading individuals into subservience or subordination. Visual authority can be employed by true legal sources of power or used as a device to deceive or invalidly show power. Visual authority can be used to validate any endeavor, whether its intent is beneficial and egalitarian or manipulative and oppressive. Designers should be aware of how the use of visually authoritative means have been used throughout history to control, intimidate, and outright steal basic human rights and dignities.
Through multidisciplinary research across history, philosophy, political science, and sociology, I studied the means by which power and authority have been constructed in the United States. In addition, reading design texts and conducting visual surveys of documents employing elements of visual authority led to the creation of a diagram of design elements that create the library for visual language of authority.
In response, I authored a visual essay, designed a poster illustrating visual authority’s form language via personal documents, and printed risograph signage subverting authoritative signage through type and color. This body of work serves to document my research and surfaces questions about how visual authority was developed and how it is employed today.
Made during research visits at university libraries in Texas and California, hubs of the Chicano movement.
Joshua Duttweiler Assistant Professor Texas A&M University-Corpus Christi
Alexandria Victoria Canchola Assistant Professor Texas A&M University-Corpus Christi
We demonstrate how the design of Chicano independent publication mastheads from the 1960’s and 1970’s in the United States used the visual language of the Chicano community to engage directly with their audience. In publication design, mastheads serve as the reader’s first indication as to a publication’s purpose and credibility. Our analysis of these independent publications is based on observations made during research visits at university libraries in Texas and California, hubs of the Chicano movement. Based on our research, the mastheads used typography, icons, and organization symbols to attract readers in service to the publication’s goals of raising awareness on local issues such as labor inequality and racial violence. The efforts made by these publications not only mobilized their audience to fight for social justice but utilized visual means as a way of uniting their readers toward a cause.
These Chicano publications, not typically referenced in the traditional white graphic design canon, provide an opportunity to learn from past designers in a parallel time of societal unrest and analyze their successful methods of advocacy and activism. The political climate of the time cultivated diverse printing practitioners; far different than the editorial staffs we see today. Activists, many without formal design training, worked to combine text and images into design that would speak to their audience. By observing the evolution of masthead design throughout the Chicano movement we can observe the progress of the publication designers’ skill as they sought to increase their audience and ability to communicate.
By understanding the role and unity of the visual language of independent Chicano newspapers, we encourage designers, historians, and students to further investigate the design semiotics of community-focused publications both within its historical context and contemporary practice.
Throughout the nineteenth and twentieth centuries.
Nathan Matteson Associate Professor DePaul University
This project looks at the changes in the meaning of the word ‘design’ throughout the nineteenth and twentieth centuries. ‘Design’ and its cultural impact have changed significantly between the advent of typographic printing and the 21st century. Understanding these transitions is compelling in its own right, and may allow us to anticipate future developments.
This investigation relies on ‘word embedding’, which has become widespread in the field of natural language processing. Word embeddings convert texts into quantities with each word represented by a multidimensional vector of real numbers. They have seen use in a range of applications including sentiment analysis, language translation, and, happily, investigating semantic change of words over time.
A comparison of the changes among the semantic neighbors of ‘design’—the words that are ‘close’ to design in this multi-dimensional vector space—provides insight into what we mean when we say ‘design’. Early results suggest that two significant shifts have occurred.
During the late 19th century, design’s semantic neighborhood moved away from words like ‘plan’, ‘arrangement’, and ‘interpretation’ towards ‘mechanism’, ‘device’, and ‘apparatus’.
The neighborhood was further displaced during the mid-20th century by the likes of ‘model’, ‘construct’, and ‘prototype’.
What might be behind these supposed changes in meaning? Perhaps it suggests that design reinvents itself in response to disruptive technological changes, if one assumes these time periods correspond, respectively, to the industrial revolution and the nascent digital age. More investigation is required—performing analyses over other words and corpora—before any useful conclusions can be drawn.
