Tactics & Strategies

This presentation will discuss tactics and strategies for critique within the design school classroom that go beyond the archetypal “group crit,” and into innovative and unexpected ways of engaging students in critical dialog.

Mitch Goldstein
Assistant Professor
School of Design
Rochester Institute of Technology

Educating designers is a complex and layered process — a chaotic mixture of facts and opinions disseminated primarily through critical discourse. This presentation will discuss tactics and strategies for critique within the design school classroom that go beyond the archetypal “group crit,” and into innovative and unexpected ways of engaging students in critical dialog.

The AIGA “Designer of 2025” suggests that students need to learn a number of emerging competencies while attending design school, including working with complexity, understanding accountability for their design decisions, and embracing new forms of sense-making and dialog within their work. In addition to teaching the formal and methodological elements of design, educators need to make sure students have a clear understanding of why and how their design decisions resulted in work that accomplished its goal or missed the mark. This understanding primarily comes from critique.

Educators place a high value on critique, for many of us, it is how we spend the majority of our class time. Traditionally, critique has happened in a large group setting, with all members of the class and the instructor discussing each project one by one and offering feedback as a group. This method has value but is too often about social baggage and performance art, with the same handful of outgoing students doing most of the talking, drowning out students who are quieter or more anxious in large groups. This presentation asks a simple question: what are the most useful, most effective ways to give and receive feedback in the classroom? We have all had students we know are excellent thinkers but never speak in a large group critique — it may be time to move past the traditional models of feedback into other ways of helping students better understand what is happening within their work.

This research was presented at the Design Incubation Colloquium 4.4: Parsons Integrated Design on Thursday, June 14, 2018.

The Design Incubation Communication Design Awards 2018

2018 Design Incubation Educators Awards competition in 4 categories— Creative Work, Published Research, Teaching, Service.

Call for Entries: Deadline, May 31, 2018

CATEGORY: SCHOLARSHIP CREATIVE WORK

Works in Process

Scholarship: Creative Work Award Winner

George Garrastegui
Assistant Professor
Communication Design
New York City College of Technology, CUNY

What Does Democratic Design Look Like? Establishing the Center for Design in the Public Interest at the University of California, Davis

Scholarship: Creative Work Award Runner Up

Susan Verba
Professor
University of California, Davis

CATEGORY: SCHOLARSHIP PUBLISHED RESEARCH

Unawarded

CATEGORY: TEACHING

Lowering Barriers to Access at the North Carolina Museum of Natural Sciences

Teaching Award Winner

Helen Armstrong
Associate Professor
North Carolina State University

CATEGORY: SERVICE

LEAP Dialogues: The Educators Guide

Service Award Winner

Mariana Amatullo
Associate Professor
Parsons School of Design, The New School

Andrew Shea
Assistant Professor
Parsons School of Design, The New School

Jennifer May
Director, Designmatters
ArtCenter College of Design

Recognition of excellence through peer review in scholarship, teaching, and service is fundamental to the professional development of communication design academics. To support this need, Design Incubation established the Communication Design Educators Awards in 2016.

An independent jury of esteemed design educators is invited by the Awards Jury Chair. This year’s jury chair, Maria Rogal, invited these internationally recognized jurors: Jorge Meza Aguilar, Ruki Ravikumar, Wendy Siuyi Wong, and Steven McCarthy. Rogal writes, “this jury reflects the diverse perspectives and experiences that exist in communication design today.”

The awards acknowledge faculty accomplishments in the areas of published research, creative work, teaching, and service. The award processes and procedures are rigorous, transparent, and objective. They reflect Design Incubation’s mission to foster professional development and discourse within the design community.

This year, award entries are open February 1, 2018 – May 31, 2018 via the online application. An overview of the awards program is on our website.

We are excited to announce Bloomsbury Publishing is sponsoring this year’s awards.

The 2018 Jury

Steven McCarthy is Professor of Graphic Design at the University of Minnesota in Minneapolis/St. Paul. He conceived of the Design Incubation Communication Design Educators Awards and chaired the jury in both 2016 and 2017. McCarthy’s teaching, scholarship, and contributions to the discipline include lectures, exhibitions, publications, and grant-funded research on a global scale. His creative work was featured in 125+ exhibitions and he is the author of The Designer As… Author, Producer, Activist, Entrepreneur, Curator and Collaborator: New Models for Communicating (BIS, Amsterdam). From 2014–2017, McCarthy served on the board of directors of the Minnesota Center for Book Arts.

Jorge Meza Aguilar is Professor of Strategic Design and Provost for Outreach and Collaboration at the Universidad Iberoamericana in Mexico City, where he founded the Bachelor in Interactive Design and the Master in Strategic Design and Innovation programs. He is widely recognized as an expert in strategic design and is the founding Director of Estrategas Digitales which focuses on research, strategic design, branding, trend forecasting, branding, Internet, and digital media. Meza is also a consultant and entreprenuer and holds degrees in art, graphic design, and systems engineering. Previously, he studied in and worked as a designer in Poland at Advertising Agency Schulz.

Ruki Ravikumar is Director of Education at the Cooper Hewitt, Smithsonian Design Museum in New York, a position she has held since April 2017. She joined the museum following thirteen years of service at the University of Central Oklahoma, where she held successive positions as professor of graphic design; director of graduate programs; chair of the Department of Design; assistant dean; and most recently, as associate dean of the College of Fine Arts & Design. In addition to her practice as an educator and published researcher in the areas of intersections between graphic design and culture and their impact on design education, she is also an award winning graphic designer. Further, she has served in leadership roles at the local and national levels of AIGA, the professional association for design.

Maria Rogal, Jury Chair, is Professor of Graphic Design, School of Art + Art History at the University of Florida and was Interim Director from 2015–2017. She is the founder of Design for Development (D4D), an award-winning initiative to co-design with indigenous entrepreneurs and subject matter experts to generate sustainable and responsible local outcomes. She has lectured and published about D4D, recently co-authoring “CoDesigning for Development,” which appears in The Routledge Handbook of Sustainable Design. Her research has been funded by AIGA, Sappi, and Fulbright programs, among others, and her creative design work has been featured in national and international juried exhibitions.

Wendy Siuyi Wong is Professor and Graduate Program Director in the Department of Design at the York University, Toronto, Canada. She has established an international reputation as an expert in Chinese graphic design history and Chinese comic art history. She is the author of Hong Kong Comics: A History of Manhua, published by Princeton Architectural Press (2002). She is a contributor to the Phaidon Archive of Graphic Design (2012), The Bloomsbury Encyclopedia of Design (2015), and acts as a regional editor of the Greater China region for the Encyclopedia of East Asian Design to be published by Bloomsbury Publishing. Also, Dr. Wong has served as an editorial board member of Journal of Design History.

Developing Citizen Designers: Our Civic Responsibility

Social Design is the practice of design where the primary motivation is to promote positive social change within society. As the design industry evolves, so too must design education.

Social Design is the practice of design where the primary motivation is to promote positive social change within society. As the design industry evolves, so too must design education. Developing Citizen Designers is a compilation of case studies written by design educators to address the notion that design, and the teaching of design, can empower students to play a more an active role in improving the way they live, interact and communicate with each other and their audiences. My presentation will address how social design pedagogy can be developed to address concrete social needs utilizing strategies like design thinking, collaborative learning and participatory design process.

Elizabeth Resnick is a Professor Emerita, former chair of Graphic Design and current part-time faculty at Massachusetts College of Art and Design, Boston, Massachusetts. She earned her B.F.A. / M.F.A. in Graphic Design at Rhode Island School of Design, Providence, Rhode Island.

Professor Resnick is also an active design curator having organized 7 comprehensive design exhibitions, the last 4 on socio-political graphic design: The Graphic Imperative: International Posters of Peace, Social Justice and The Environment 1965–2005; Graphic Intervention: 25 Years of International AIDS Awareness Posters 1985–2010; Graphic Advocacy: International Posters for the Digital Age: 2001–2012 and Women’s Rights Are Human Rights: International Posters on Gender-based Inequality, Violence and Discrimination (2016) investigating gender-based inequalities deeply entrenched in every global society.

Her publications include catalogs for the exhibitions, plus Developing Citizen Designers, Bloomsbury Academic (2016), Design for Communication: Conceptual Graphic Design Basics, John Wiley & Sons Publishers (2003) and Graphic Design: A Problem-Solving Approach to Visual Communication, Prentice-Hall Publications” (1984). She is currently working on ‘The Social Design Reader’ for Bloomsbury Academic (2019).

Elizabeth Resnick
Professor Emerita, part-time faculty, Graphic Design
Massachusetts College of Art and Design
621 Huntington Avenue, T617
Boston, Massachusetts 02115 USA

Elizabeth.Resnick@massart.edu

How important is it for an author to have a significant social media presence and to demonstrate that to the publisher?

Questions: How important is it for an author to have a significant social media presence and to demonstrate that to the publisher? –SR 

Answer: Generally a social media presence is less important in academic publishing than in trade publishing (which are books for the general reader).

But obviously being able to utilise your contacts for promotion of the book is certainly a plus and may well reach people we wouldn’t naturally get to with our own marketing. 

It wouldn’t be a sticking point really though on whether a project was signed up – there are plenty of hugely successful academic authors who barely touch social media.

Your background, the project and the reviews are the most significant aspects for us.  It’s nice to be able to say when presenting a new book idea to our committee that an author has 10,000+ followers, and we would certainly exploit that with the author’s help, but that doesn’t necessarily mean the book will sell any better than one which relies on our own marketing contacts. 

With fairly limited marketing budgets across academic publishing, having a pro-active author, whether on social media or through other channels, is a big help in reaching the right people.

Louise Baird-Smith
Commissioning Editor – Design and Photography
Bloomsbury Visual Arts

“Ask the Editor” is a Design Incubation series, where design academics, researchers, and practitioners pose their questions to editors of books, journals, conferences and other academic and design trade publishing organizations. If you would like your questions answered by publishing professionals, send your questions to Design Incubation via the “Ask the Editor” form on our website.

Aaris Sherin’s Latest Book, Introduction to Graphic Design, A Guide to Thinking, Process, and Style

Our own Aaris Sherin, director of the Fellowship Program at Design Incubation has recently published an Introduction to Graphic Design: A Guide to Thinking, Process, and Style, with Bloomsbury publishing.

Looking for a new book for Graphic Design 1 or a basic design class? Sherin’s text introduces students to the design process and examines the current landscape of contemporary design practice in addition to including chapters on layout and production and the use of basic visual elements such as color, type and shape. This textbook includes over 500 images from international designers explains critical thinking and visual exploration in addition to describing the special relationship graphic designers have to creative problem solving. Check it out!

Can an author approach more than one publisher at the same time?

Answer: This is an interesting question and one which has caused much discussion even in our office! 

Question: Can an author approach more than one publisher at the same time? -MR

Answer: This is an interesting question and one which has caused much discussion even in our office! 

In some cases, publishers will request that you only approach one at a time, but this isn’t always enforced in every subject or publisher.  Some editors I’ve heard will not consider a project if it has been sent to multiple publishers – the argument being that it can seem like you’ve just sent it out haphazardly to everyone, without fully considering which is the best publisher for you and the project.  It’s best to really consider who already publishes in the area you’re working in, where the best books are coming from and whether the reputation of the publisher is right for you (for instance, if you need a university press for tenure, or you need a publisher who double reviews the manuscripts, and so on).  As each publisher will invest time and money in the review process, submitting to various places is a difficult one, but you should certainly feel free to submit elsewhere if you haven’t heard back.

I’d personally say that given the fact it can sometimes take a little while to hear back from editors initially, it might be worth approaching a few to start with to gauge interest – however, it is best to be upfront about this, and certainly once you have had contact with an editor you need to make it clear to everyone if the project is also being considered by another publisher (for politeness as well as practicalities).  It is tricky if you were to get to the point of being offered a contract by two publishers at the same time without either knowing you’d been discussing the project elsewhere, especially as by that point there will likely have been a significant amount of input from the publishers and reviewers in developing the overall approach of the project.  Again, if in doubt have a look at the publisher’s website and see if there is guidance on multiple submissions.  And individually submitting the same project to several editors at the same publisher is generally poor form – if you’re not quite sure who to approach, try one editor and ask them to pass the project on to a colleague if it’s not right for them, or copy the editors into the same email so they don’t all end up individually assessing the same project.   

Louise Baird-Smith
Commissioning Editor – Design and Photography
Bloomsbury Visual Arts

“Ask the Editor” is a Design Incubation series, where design academics, researchers, and practitioners pose their questions to editors of books, journals, conferences and other academic and design trade publishing organizations. If you would like your questions answered by publishing professionals, send your questions to Design Incubation via the “Ask the Editor” form on our website.

Design Incubation Colloquium 4.4: Parsons Integrated Design

Design Incubation Colloquium 4.4 (#DI2018jun) will be held at Parsons Integrated Design on Thursday, June 14, 2018.

Design Incubation Colloquium 4.4 (#DI2018jun) will be held at Parsons Integrated Design on Thursday, June 14, 2018.

Hosted by Cynthia Lawson and the department of Integrated Design. This event is open to all interested in Communication Design research.

Thursday, June 14th
10:30am–1:30pm
The New School
Theresa Lang Student Center
55 W. 13th St., 2nd floor
New York, NY 11011

To attend this event, register here. Abstract submission of presentations deadline April 15, 2017.  For details visit the Colloquia Overview and  Online Submission Form. 

Presentations

The Future of Water

Jeannie Joshi
Principal/Director
Joshi Design LLC (joshidesign.com)

Mike Edwards
Founder/Lead Technologist
rich | strange (richstrange.com)

Teaching the Truth About Eric Gill in the Age of #MeToo: A Classroom Case Study

Dave Gottwald
Assistant Professor
University of Idaho

Tactics & Strategies

Mitch Goldstein
Assistant Professor
School of Design
Rochester Institute of Technology

Story-Doing Concepts

Robin Landa
Distinguished Professor
Michael Graves College, Kean University

Visualizing Historical Arguments

Camila Afanador-Llach
Assistant Professor, Graphic Design
Florida Atlantic University

Power in the Dark

Nina Cooke John
Assistant Professor
Parsons, The New School for Design

Thoughtful Social Impact Through Scaffolded Design Methods and Well-Time Fieldwork

Cynthia Lawson
Associate Professor of Integrated Design
Parsons, The New School

Alik Mikaelian
MFA Transdisciplinary Design Candidate
DEED Lab Research Fellow
Parsons, The New School

Devanshi Sihare
Design Strategist

Megan Willy
MFA Transdisciplinary Design Candidate
Parsons, The New School

PERSONALIZE. COMMUNICATE. SOCIALIZE. LISTEN. PREPARE: Teaching Professional Practices for Designers

Holly Tienken
Assistant Professor
Communication Design
Kutztown University

Urban Abstract Design of Modern Architecture in Bauhaus

Min K. Pak
Assistant Professor of Graphic Design
Art & Design
University of Southern Indiana

Designing for and Teaching Accessibility: Panel Discussion + Accessibility Workshop

“Inclusive design” theory and practice are becoming the norm. Know the common standards and specifications of accessible interfaces for people with disabilities (and meet legally mandated ADA compliance standards).

Saturday, April 14, 2018

General Assembly NYC
902 Broadway, 4th floor
New York, NY 10010

To register.

Follow the discussion on our discussion board: https://social.designincubation.com/topic/101-accessibility-design/

Designing for and Teaching Accessibility Panel Discussion

At a minimum, criteria for success of a designed product, service or experience should be its usability by everyone, regardless of their abilities or disabilities. Since digital access is a Civil Right covered by the American Disabilities Act, the question of usability and access are now as important to digital and interactive designers as to those who produce products and physical artifacts.

“Inclusive design” theory and practice are becoming the norm with companies increasingly expecting employees to know the common standards and specifications for accessible interfaces which are used by people with disabilities (and meet legally mandated ADA compliance standards). Unfortunately, even as progress has been made in industry, teaching digital accessibility is rarely part of design curriculum or undergraduate course work.

To raise awareness and provide specific examples of ways to incorporate principles of accessibility into professional practice and design education, Design Incubation and AIGA/New York is inviting a group of scholars, practitioners and industry leaders to discuss accessible digital design and its relevance to the New York design community.

A morning panel discussion will provide a venue for experts to share their knowledge and an optional afternoon workshop will promote understanding of basic accessibility issues, concepts and best practices.

Panelists

Elizabeth Guffey heads SUNY Purchase’s MA in Modern and Contemporary Art and specializes in art and design history. She is author of several books, including Designing Disability: Symbols, Spaces and Society (Bloomsbury, 2017, Posters: A Global History (Reaktion, 2014), and Retro: The Culture of Revival (Reaktion, 2006. She has also authored numerous articles and is also the founding editor of the journal Design and Culture.

Neil Ward is currently an Assistant Professor of Graphic Design at Drake University. At Drake, Ward’s  students work through IDEO’s design thinking methodology along with user-centered design principles to solve problems in new and unexpected ways. Neil’s most recent projects focused on movement throughout the art building on campus for those who are unable to take the stairs along with creating a product to help a veteran – with limited mobility on his right side – cook for and feed himself at home. Both projects involve exercises in empathy for the user, ethnographic studies and a discussion around universal design. Outside of the classroom, he is the principle of Neil O. Ward Graphic Design specializing in identity and publication design.

Bo Campbell is an Interaction Designer and Accessibility Design Lead at IBM. As an accessibility thought leader and innovator in the IBM Accessibility organization, Bo functions as a driving force behind the integration of accessibility practices and techniques in the IBM Design Thinking framework. Additionally, he functions as a lead designer on products designed to improve the lives of people with disabilities. Bo has been with IBM since 2013, is a member of the W3C CSS Working group and has his Master’s degree in Human Computer Interaction from Iowa State University.

Liz Jackson is the founder of the Inclusive Fashion & Design Collective, a disability design organization that is focused on increasing the impact of beautiful, functional products in our everyday lives and in the global economy. Liz is committed to shifting the disability narrative, as current mainstream representations of disability do not accurately portray disabled lives. She is currently focused on creating pathways into design for disabled people through initiatives such as The Disabled List, a curated list of creative disabled people who are available to consult and collaborate. You can learn more about Liz on her blog The Girl with the Purple Cane.

Accessibility Workshop

Integrating Accessibility: Inclusive Design Methodologies and Practice

Bo Campbell, an Accessibility Design Lead for IBM, will conduct a workshop on accessible design while focusing on disability as a design challenge.

Participants will explore how and when to apply accessibility in the design and development process and will use empathy exercises to understand why accessibly is important for users with differing cognitive and physical abilities. Campbell will also discuss IBM’s inclusive design framework and will describe some of the training methodologies taught to new employees at the company.

Through a series of exercises, attendees will have the opportunity to learn how to apply the ideas and methodologies presented during the workshop to specific educational and/or practice-based design scenarios.

All are welcome, however, this workshop will be most useful for designers and educators who are less familiar with best practices around accessible design and want to learn more about how to practice and/or teach inclusive design.

(artwork: Mike Lagattuta)

Is there any difference between writing a single authored book and a co-authored book?

Question: Is there any difference between writing a single-authored book and a co-authored book? -AB

Answer: While different publishers or series may have set rules on when they will (or won’t) accept co-authored titles, in most cases, there usually isn’t a problem from the publishers’ side on this. 

Sometimes it can actually be a bonus where the book is interdisciplinary or has broad coverage where a single author couldn’t be an expert in all the content. My colleague is publishing a book on climate change in history written by a historian and a climate scientist together – it’s a massive selling point because we can say our book has holistic coverage and the science is valid.   

Something to bear in mind though is how to divide the work, and do you know you can definitely successfully work together over a couple of years? In terms of how you split the work is up to you – maybe you’d each write certain chapters and swap to read/edit the other ones, or you may have certain aspects of the book you’ll research individually, then write up together.  Generally, there would be a lead author, though this isn’t essential.  Saying all that, going above two co-authors can get tricky, so over this number, you’ll need to really consider if multi-authored is the right approach – an edited collection may then make more sense (a different author writing each chapter, with overall editors who commission individual chapters).  Another consideration is that any royalties will be split between the primary authors/editors of the volume, and you will be equally responsible for the delivery of the book.

Louise Baird-Smith
Commissioning Editor – Design and Photography
Bloomsbury Visual Arts

“Ask the Editor” is a Design Incubation series, where design academics, researchers, and practitioners pose their questions to editors of books, journals, conferences and other academic and design trade publishing organizations. If you would like your questions answered by publishing professionals, send your questions to Design Incubation via the “Ask the Editor” form on our website.

How important is it that an author has written a book before?

Question: How important is it that an author has written a book before? Does that improve their chances of you taking on their project and giving them a contract? –MR

Answer: While there is an element of reassurance if an author has already published a book before, everyone has to start somewhere and there will always need to be a ‘first book’ at some point. 

Some big textbook lists/publishers may not sign unpublished authors as the bigger textbook projects have a higher risk factor than an academic monograph might do, but this isn’t the same across the board. 

I’ve worked on subjects where academic scholarship was relatively new, so the pool of previously published authors was very small – getting new voices into the mix was really important to build up the high quality literature in the area.

Equally, if someone has written many books before, it doesn’t mean that they will necessarily be offered a contract for their next book. 

Whether you have tons of experience as an author, or are brand new, the combination of the project itself and your experience in the area (as a researcher, practitioner or teacher, depending on the type of book) along with the feedback from the peer reviews is a more realistic predictor of whether a project would be approved.  If in doubt, just drop the editor/publisher an email and see if it’s worth submitting a proposal.

Louise Baird-Smith
Commissioning Editor – Design and Photography
Bloomsbury Visual Arts

“Ask the Editor” is a Design Incubation series, where design academics, researchers, and practitioners pose their questions to editors of books, journals, conferences and other academic and design trade publishing organizations. If you would like your questions answered by publishing professionals, send your questions to Design Incubation via the “Ask the Editor” form on our website.