Pitch & Roll: Exploring Low-Risk Entrepreneurship for Student Designers

Jennifer Kowalski
Professor of Instruction
Graphic Arts & Interactive Design
Temple University Tyler School of Art

Today’s college students are under increasing pressure to have a side hustle—a part-time job that is often related to entrepreneurship. Over the course of the next decade, half of millennials intend to start a new business or be self-employed. Students today are six times more likely to start a business while in school than they were in the 1960s and 1970s. Design students can leverage passion projects for income, practical portfolio work, and opportunities for professional networking. How can design academics foster this entrepreneurship and set their students up for success?

This presentation explores potential projects and existing platforms for design entrepreneurship that fit students’ limited budgets and time constraints. The presentation looks at ways existing student work can be repurposed for entrepreneurship and offers example projects that students can complete independently or as part of a curriculum. Pros and cons of sales platforms are reviewed—from self-hosted ecommerce through sites like Squarespace, Wix, and Shopify to print-on-demand services like Society6, Printful, and Spoonflower to design-minded virtual marketplaces like Etsy and CreativeMarket. The emphasis is on finding methods for students to engage in creative risks without taking financial ones. With proper support, students can gain valuable experience facing real-world challenges with real-world results well before graduation.

Portfolio Success: Strategies for Professional Development

Saturday, September 22, 2018. 2pm–5pm. Type Directors Club, 347 W 36th St., #603, New York, NY 10018

Type Directors ClubJoin industry professionals and design educators for a panel discussion on creating effective design portfolios. We will explore the role portfolios play in a successful design career now and in the future and will ask, are traditional portfolios still relevant? If so, what does a successful portfolio look like and what kind of projects should be included? Panelist will discuss what clients and employers want to see and which abilities industry leaders consider most important? You are invited to join the discussion as we look at new ways of teaching and explore emerging trends in effective portfolio development.

Panelists

Christina Black 
Vice President, Creative Director
Showtime Networks Inc.

Michael McCaughley
Lead Designer at OCD

Holly Tienken
Assistant Professor
Communication Design
Kutztown University of Pennsylvania

Peter Lusch
Assistant Professor
Dept of Art, Architecture & Design
Lehigh University

Moderators

Liz DeLuna 
Associate Professor 
St. John’s University

Janet Esquirol
Assistant Professor 
Borough of Manhattan Community College, CUNY

(Typography credit: Escalator from XYZ.)