Reconstructing a BA Graphic Design Program: Scalpel or Sledgehammer?

Nancy Wynn
Associate Professor
Merrimack College

In the fall of 2015, as the new faculty member at Merrimack College, I was thrust into this position. A cold dose of reality hit—my senior students’ work was, sadly, a mess. It was clear the design program needed to be rebuilt and renamed. Acting fast became necessary, because moving slowly would continue the problem. Both scalpel and sledgehammer were required (along with lots of coffee) delivering a newly redesigned BA Graphic Design program for approval and implementation by fall 2016. The program bridged both design thinking and making with the skill set of a Liberal Arts education.

The analysis started with the NASAD/AIGA analytical and consultative briefing papers. They were a good starting point, but they did not answer the question of how to build an expanded BA model responsibly? How elastic is the BA model? What beneficial Liberal Arts skills could be integrated into a graphic design student’s education? How could avenues be created for various types of students to be successful? And, where and how should professional engagement enter into the program?

This story begins by sharing methods for responsibly creating a “hybrid” BA model, keeping students’ best interests in mind, and honoring the industry’s professional standards. Topics to be shared include evaluating existing majors and minors; partnering with other majors and departments; which courses to keep vs. which should be thrown out; setting sizable goals for a 4-year BA graphic design program; ideas on future learning spaces and technology; and, understanding what is valuable in a 21st century graphic design education as the industry continues to evolve.

This research was presented at the Design Incubation Colloquium 4.0: SUNY New Paltz on September 9, 2017.

Recap of Teaching Type: A Panel Conversation

http://www.alphabettes.org/takeaways-on-teaching-type/

Read Amy Papaelias’ delightful synopsis of the panel discussion on Teaching Typography. Amy is Assistant Professor of Graphic Design at SUNY New Paltz and was one of the distinguished panelists at this past Saturday’s event at the Type Director’s Club.

 

Call for Entries: Communication Design Educators Awards 2017

Design Incubation is delighted to announce we are now accepting entries for the Communication Design Educators Awards 2017. The deadline for applications is May 31, 2017.

The distinguished jurors for 2017 are the following:

Audrey Bennett
Professor

Communication and Media
Rensselaer Polytechnic Institute

Steven McCarthy (Chair)
Professor of Graphic Design
University of Minnesota

Emily McVarish
Associate Professor
Graphic Design; Design; Writing
California College of Art

Maria Rogal
Professor of Graphic Design
University of Florida

David Shields
Associate Professor & Chair of Department of Graphic Design
Virginia Commonwealth University

This year, we are recognizing work in four (4) categories:

  • Scholarship: Published Research
  • Scholarship: Creative Work (design research, creative production, and/or professional practice)
  • Teaching
  • Service  (departmental, institutional, community)

For eligibility and criteria, go to the Competition Overview page.

For application process, go to the Awards Application Process page.

The awards will be announced the first week of September 2017.

Type Thursday Interview With Liz Deluna and Mark Zurolo

Read the interview with Thomas Jockin of Type Thursday, Liz Deluna and Mark Zurolo.

View at Medium.com

Teaching Design in the Age of Convergence

Robin Landa  
Distinguished Professor
Michael Graves College, Kean University  

To help people master Canon’s capabilities, 360i in partnership with Canon “set out to create a classroom experience in the field.” With Canon Photo Coach, 360i helped photo enthusiasts take the kind of photos they hoped for. 360i “used social listening to find New York City’s most photographed areas and then placed billboards right where people were taking those photos.” They created smart billboards—digital screens and trucks equipped with giant monitors that tapped into API data such as light, weather, time, traffic, location and events—giving real-time tips to photographers right when they needed them. This solution is neither conventional advertising nor graphic design.

Interactive public screens. Mobile design. Social media design. Environmental experiences. From any consumer’s point of view, brand experiences have been converging. However some design courses remain in pre-digital era silos.

Moira Cullen, Coca-Cola’s former design director, once said our profession could no longer tolerate thinking in silos. Yet we’re still divided in departments, in the classroom, and in our own brains. Contemporary visual communication problems demand new types of pedagogy.

To effectively address dealing with this convergence, I have been abolishing graphic design and advertising categories (and some conventions) in the classroom. Getting my students to think of visual communication as value-added experiences is my approach. I do this by asking students to consider the following questions when critiquing their own concepts.

  • What benefit does your concept offer people?
  • Is there any social good you can promote while promoting a brand?
  • Can a design or advertising solution be in the form of entertainment, a product, service, or utility?

As a result, my students have secured coveted internships and jobs with New York City agencies and studios. It’s time to embrace integrated ways to teach in the age of convergence.

 

This research was presented at the Design Incubation Colloquium 3.2: Parsons Integrated Design on Thursday, Feb 16, 2017.

Addressing Racial Disparity in Design Education

Audra Buck-Coleman
Associate Professor
Graphic Design Program Director
University of Maryland College Park

How do you engage undergraduates in complex, conflict-ridden issues such as social injustice, racism and police brutality? How can these students co-design meaningful objects and messages around such topics that resonate with its stakeholders and community members? Finally, how can you know if these efforts have been productive and successful? BMORE Than The Story offers one case study of how to answer these questions.

In April 2015, the death of Freddie Gray and his treatment by police sparked anger, protests and violence in Baltimore. People from President Obama to the mayor of Baltimore to countless others called the protesters “thugs” and strongly denounced the Uprising and the destruction taking place. The overriding media narrative was pejorative and full of scorn. West Baltimore schools and their students, including those at nearby Augusta Fells Savage Institute of Visual Arts (AFSIVA), a public high school, were implicated in the crime and destruction whether they committed it or not. These students lost control of how they wanted to be defined and regarded.

BMORE Than The Story brought together AFSIVA students and graphic design seniors at University of Maryland College Park to co-design an exhibit that would address critical issues in their community: racial disparities, identity, disenfranchisement, equity, oppression, policing and self-agency. The students reclaimed their narrative and voiced counterpoints to the previous year’s one-sided media portrayal. The Reginald F. Lewis Museum of Maryland African American History in Culture in Baltimore, a Smithsonian affiliate, hosted the exhibit April through September 2016.

In addition, project authors incorporated qualitative and quantitative research to assess the project’s effectiveness. Results showed the high school students were empowered by the project and deemed the exhibit highly successful. Lessons include ways to engage students on difficult topics as well as ways to measure the effectiveness of such a project.

This research was presented at the Design Incubation Colloquium 3.2: Parsons Integrated Design on Thursday, Feb 16, 2017.

The Phaistos Project — 45 Symbols

the drive to teach visual literacy, which is based on the idea that pictures, in the broadest sense, can be read and communicate meaning through the process of reading.

Pascal Glissmann (Parsons School for Design), Olivier Arcioli and Andreas Henrich (Academy of Media Arts, Cologne) initiated the The Phaistos Project, an exploration of visual language that unites students, teachers, scholars, and ideas from across the world. All participating academic partners share the drive to teach visual literacy, which is based on the idea that pictures, in the broadest sense, can be read and communicate meaning through the process of reading. Students must learn to excel in finding and applying their own visual language, embrace diversity, and propel their identity in order to vigorously influence their own creative practice. This can be achieved through using open environments to better invite students to explore ethnographic backgrounds, and to initiate critical thinking through encountering the unknown, which can range from utopian visions of our future living to the unanswered phenomena of our past.

A prominent example of unresolved visual code—and a milestone in the history of visual language and typography—is the Phaistos Disc. Even though its purpose and authenticity is still discussed it is considered to potentially be an early, if not the earliest, document of movable type printing. The clay-impressed notation is assumed to be a textual representation and comprises 45 unique and recurrent symbols. Participating students explored this ancient disc, its visual principles and symbolic forms. Inspired by its cryptic yet powerful character, they developed collections of 45 unique symbols to represent the essence of their identity, the spirit of a culture or social change.

Their mission is not to create additions to the endless repertoire of functional pictograms. Instead, they are driven by personal storytelling and creating ethnographic visual anecdotes that are subjective, stimulating and inviting.

The Phaistos Project now is accepting new entries: Deadline is December 15, 2016. This international call is open to → art & design faculty interested in integrating the project into their teaching and → currently enrolled undergraduate or graduate students in visual communication, visual arts, design, typography, and related areas.
www.45symbols.com

Pascal Glissmann is a media designer, artist, scholar and founder of the studio subcologne. He is currently Assistant Professor of Art, Media and Technology at Parsons The New School for Design. He holds an MFA in Media Arts/Media Design from the Academy of Media Arts Cologne and a BFA in Communication Design from the University of Applied Sciences Duesseldorf. He joined the Academy of Media Arts Cologne as a full-time faculty in 2001 and focused on creative approaches to new media and technology within applied design projects and emerging installations. He became Assistant Professor at the Hong Kong Baptist University, Academy of Visual Arts, in 2007 where he set up the curriculum and infrastructure for the areas of media design and media arts. In 2010 and 2011 he was Visiting Assistant Professor at the Lebanese-American University, School of Architecture and Design, in Beirut.

Olivier Arcioli is a book designer, editorial designer and founder of the studio ateliergrün. He holds an MFA in Media Arts/Media Design from the Academy of Media Arts Cologne and a BFA in Communication Design from the University of Applied Sciences Duesseldorf and the Ecole Cantonal d’art de Lausann. Olivier is currently Assistant, Lecturer and Researcher of Media Design at the Academy of Media Arts Cologne as a full-time faculty with the main focus on book design, print media and typography.

Andreas Henrich is professor emeritus of graphics and media design and retired from the Academy of Media Arts Cologne in 2015. The curriculum of the Academy covers all artistic disciplines including new and traditional media, the different areas of film and moving image, as well as the arts and media sciences. The course is taught at different levels and even offers a PhD. He has been in leading positions at this school and was the president for several years.

Recipient of recognition in the Design Incubation Communication Design Awards 2016.

Look Closer: Interaction, Interpretation, Environmental Storytelling

John Delacruz
Professor of Advertising
School of Journalism and Mass Communications
San Jose State University

The creative industries rely on interdisciplinary practices. They require team working skills and the ability to learn, support and help others in an increasingly inter-disciplinary environment.

Students at San Jose State University who aim to enter the creative industries have been working on a project with Santa Clara County Parks creating interactive and interpretive story tree installations on the Coyote Creek Parkway Trail at Hellyer County Park. This is the Coyote Creek Fables, part of a bigger project of artworks to be sited in Hellyer Park.

Our presentation will explore how the student team has evolved and produced a body of work that will exist in a real space, enhancing the trail and the Ranger-led talk, and online, supplementing the Coyote Creek fables with information and interactive elements shaping the user experience. How did the design process unfold? How did the experiential and improvisational pedagogical approaches help shape the outcomes? What are the Coyote Creek fables?

The concept, inspired by the Ohlone tribes of California and their associations with totem poles, is intended to enhance existing interpretive programs, while encouraging trail users to take a closer look at the wildlife found along the multi-use Coyote Creek Parkway Trail.

Our design team is a diverse mix group of undergraduate and graduate students with backgrounds in graphic design, journalism, photography, advertising, and mass communications. The project has enabled them to engage in collaborative, experiential practices where different skill sets have allowed peer mentoring to drive them to their final products.

The student team has engaged in peer to peer collaboration, and found ways to work remotely at times. They have developed awareness of natural history and environmental stewardship as they flex their creative muscles. The overall learning experience has provided them with a skill set that will help them navigate their future careers in the creative industries successfully.

This research was presented at the Design Incubation Colloquium 3.1: Kean University on Saturday, Oct 22, 2016.

Nimble: Thinking Creatively and Strategically in the Digital Age

Robin Landa
Distinguished Professor
Michael Graves College
Robert Busch School of Design
Kean University

Employers want to hire nimble thinkers—people who are not only content experts but who also are agile in adapting to new technology and new directions in their fields. With rapid technological changes and globalization, the ability to think creatively and strategically is crucial. What employers want are creatives who can generate big ideas—platforms that build community, branded utilities, unique content as branded entertainment that is so good it competes with all entertainment, disruptive business models that benefit everyone, marketing as service, and products that make lives better.

To prepare students to be nimble thinkers, advertising design education in the digital age must incorporate problem finding and imagination preparation. Students must learn to be content creators, storytellers, and create brand experiences people want to share. Students need to learn to create “pull marketing,” content that pulls people in and that is shareworthy.

Advertising design pedagogy needs to address:

  • imagination preparation so that original ideas and works can emerge
  • the methods to teach content creation people will find engaging, relevant or beneficial
  • advertising as content creation, with the credo: entertain; inform; be useful; or do good.

This presentation focuses on advertising design pedagogy, on teaching students to be nimble.

 

This research was presented at the Design Incubation Colloquium 2.5: Fashion Institute of Technology (FIT) on Saturday, March 12, 2016.