Author: Design Incubation

Graphic Design for Science

Gokhan Ersan
Assistant Professor
Department of Art & Design
SUNY Binghamton 

The history of science embodies both a development of ideas as well as notations and images that report and represent those ideas. My research involves utilizing modern visual art’s visual notation to give voice to contemporary researchers across the domains of engineering, natural sciences, and the humanities.

Walking the audience through a few historical examples of knowledge representation (Kepler, Dalton, Faraday) and recent collaborations with natural scientists (“Image of Science,” “Material Matters” research grants) I want to demonstrate the ways in which chemistry and material science concepts can be made concrete for broad audiences by experimenting with the visual primitives of visual arts to encode complex physical phenomena in a humane manner.

This design research begins with establishing a healthy communication stream between content-providing scientists and knowledge-visualizing graphic designer, promising to open up a fruitful venue for contemporary designers.

This research was presented at the Design Incubation Colloquium 4.0: SUNY New Paltz on September 9, 2017.

Be Good to Me: How Advertising Students Made San Jose Think Twice About Illegal Dumping

John Delacruz
Professor of Advertising
School of Journalism and Mass Communications
San Jose State University

Creativity is a powerful driver for brand communications. Entertaining and engaging, we tell the world stories across media channels that encourage consumption and allow brands a central role in shaping identities, communities and history. The skills learnt by students on creative programs can be a force for good. As educators in the field of advertising and other creative industries we should be guiding our students to make ethically minded decisions, not just to continue the cycle of consumption of which we, as communicators, are integral spokes.

In this case study they learn the importance of empathy and how this becomes a strength in the communications process, they learn to respond to a real life client and a real life target group. They also learn about issues that impact the community, the environment, and become better informed citizens. Our students have grown up with social currency, they are a sharing generation, global citizens, media aware and ethically minded. They are already switched on to alternative futures and therefore open to guidance on how to use their creativity for good.

This case study will focus on one specific example of service learning from the advertising program at San Jose State University. Our client was the City of San Jose’s Environmental Services Division in collaboration with CommUniverCity. The brief was to inform citizens of San Jose about illegal dumping. Our students crafted a campaign that spoke of the relationships between our everyday stuff and ourselves, reminding us to treat our treasures with respect when the time comes to let them go. They worked in an agency team and learnt about issues affecting urban neighborhoods and the environment. The program offered them experience reflecting the world of work and the world around them, civic responsibility and storytelling. They have hopefully become informed, engaged and aware citizens as well as effective and creative communicators.

This research was presented at the Design Incubation Colloquium 4.1: San Jose State on Saturday, Sept 30, 2017.

Basic Web Design as Foundation of Publication Design

Bruno Ribeiro
Assistant Professor of Graphic Design
Department of Art and Design
California Polytechnic State University

When introduced to the design of print publications, students often struggle with type hierarchy and sometimes they lack appreciation for simplicity. Learning HTML and its tagging system, however, can help them in both matters.

After taking their first web class, students tend to have a better understanding of systematic typography and make more conscious decision about typographical design. Through the logical language of HTML and the tagging system, students clearly see the supporting structure of type hierarchy. Pedagogically, it helps educators guide students to make better choices. Because web design is completely new to most of the students, it’s an opportunity to frame its structure as an approach on how to properly treat type hierarchy and consistency. Even the default style for HTML documents, with no formatting of any kind, provides a clear correlation between content hierarchy and visual hierarchy. Therefore, an early web design class improves students’ understanding of systematic formatting a wide range media. Web design can also promote an appreciation for simplicity in design. Every non-designer knows how to (often badly) format a printed page in their text processor of choice. Design students, then, tend to overly design to differentiate their work from what non-designers do. Simple design on the web, however, already brings a sense of accomplishment to the student who is able to make something they built from scratch available online. Even utterly simple designs are more tangible as a learned skill.

Web design should not be seen only as a skill that students need to learn. It is an effective means to teach the principles of systematic typography and visual hierarchy. The earlier students learn these concepts, better are the chances they will have of fully integrating them into their creative practice.

This research was presented at the Design Incubation Colloquium 4.1: San Jose State on Saturday, Sept 30, 2017.

Bridging the Business Design Gap

Martin Dominguez
Adjunct Professor
St. John’s University, Fordham University

Service design is an emerging field that operates at the intersection of human-centered design, user-experience design and business execution. Despite two decades of academic and practical work in the field (see Service Design Network, https://www.service-design-network.org/), service design has only recently emerged as a field of interest in the United States. Catalyzed by firms like IDEO and Fjord and design programs at Stanford and SCAD, interest in the field is gaining momentum among business decision makers.  As a result, new opportunities for graduating design students and experienced designers in related fields are emerging in both the public and private sectors. Growing the service design industry in the US and abroad, however, requires more than simply preparing the next generation of designers. Bridging the gap between designers/design thinking and the business community is also necessary in order to improve communication between designers and those who employ them.

The purpose of this presentation is to examine how engaging business students in the fundamentals of design might benefit design students and practitioners. Specifically, we explore how helping business see how design can be used to innovate and address complex market and organizational challenges might open new opportunities for designers in the future. Two service design-centered business courses (graduate and undergraduate) at two Universities in New York City provide a framework for understanding how best to educate business students in the fundamentals of design thinking and service design. Insights for design educators and practitioners including three fundamental principles that have emerged from this participatory action research. Areas for future research and pedagogy are also discussed.

This research was presented at the Design Incubation Colloquium 4.0: SUNY New Paltz on September 9, 2017.

When the Process is the Product: Pollock, Gehry and the Illusion of Randomness

Craig Konyk, AIA
Assistant Professor
School of Public Architecture
Michael Graves College
Kean University

This paper explores the role of randomness in the design process using two examples for the field of art and architecture as illustrative examples: Jackson Pollock and Frank Gehry.  Both Pollock’s and Gehry’s work rely on the revelation of the process as the product.

Jackson Pollock is one of those art world figures that is frequently derided by the average person with a dismissive, “My kid could paint that.” Abstract Expressionism (the combination of the term “abstract” with “expressionism”, two vastly different artistic movements of the 20th century) defined a certain “automatism” of the process of the paint’s actual application, even defining Pollock in a certain sense as the “idiot savant” of the post-war American art scene; child’s play indeed.

Frank Gehry’s study models of torn paper and crumpled foil elicit similar decrees of child-like facileness from the same quarters.  But for all their apparent improvisation, a closer study reveals quite a different narrative.  Contemporary critics of the time, when not dismissing the work outright, were compelled to suggest edits and/or additions, the implication being that the works were somehow “disharmonious” in their present state and in need of adjustment.  But when the process is one that defies easy visual “completed-ness” in the traditional sense, the artist/architect maintains the final arbitration of that “completed-ness”.

The acknowledged acceptance of Polock’s and Gehry’s work as serious endeavors allows a certain liberation for experiment in design, outside of the pragmatics of functionality.  It is not to say that we now all have to “do a Gehry” in order to be “artists”, but we are now in a position to argue for more difference in approach, rather than any narrowly focused expectation of what a design project should look like.  In that respect, as designers, we now have the freedom to allow the process to be revealed and use randomness as a strategy, which enhance and elevate all design investigations.

This research was presented at the Design Incubation Colloquium 4.1: San Jose State on Saturday, Sept 30, 2017.

Towards an Understanding of Cinema’s Impact on Design Education

Jason Tselentis
Associate Professor Of Design
College Of Visual And Performing Arts
Winthrop University

In the classroom, design students who view documentary films such as Gary Hustwit’s “Helvetica” (2007), Douglas Wilson’s “Linotype” (2012), and Briar Levit’s “Graphic Means” learn about designers, the tools they use (or used), and the meaning behind their creations. Film viewings and class discussions offer perspectives for students to recognize the significance (or lack of significance) a designer and/or their design has in yesterday’s and today’s culture.

To understand and appreciate designers and their work in those films and others has merit, exposing students to relevant issues and influences. But what can design students learn from not only watching such documentaries, but also investigating the methods and principles used for creating them? In cinematic arts and filmmaking degree and certificate programs, film studies deliver a framework to appreciate and understand cinematic creations. It’s visual literacy for cinema, teaching film students to read and analyze movies in preparation for making their own movies.

Film studies and filmmaking could also enhance a design student’s skill set. How would identifying a researchable documentary topic teach students about design history and design research, as well as storytelling? Studying film is also a platform for criticism. What could design students learn from fictional cinematic works, investigating the ways designers have been represented as antagonists, protagonists, or mere set dressing? What would design students say about the stereotypical designer, as (sometimes negatively) represented in movies and on television?

“Towards an Understanding of Cinema’s Impact on Design Education” will present a motion picture and film study platform  for design education that includes documentary films and more. It aims to demonstrate how a class (or classes) could shape design students into more well-rounded creatives, perhaps the next generation of filmmakers. And it proposes ways to mold them into capable and responsible critics or historians.

This research was presented at the Design Incubation Colloquium 4.0: SUNY New Paltz on September 9, 2017.

The 45th City: Visualizing and Experiencing Fake News

Jonathan Hanahan
Assistant Professor, Communication Design
Sam Fox School of Design & Visual Arts
Washington University in St. Louis

Fake news is a problem created by designers. It is a problem of aesthetics, not simply content or substance. Attempts to clarify the way information from any source is rendered in the walled gardens of our social media platforms—where reportedly 62% of American adults get news information—have homogenized the visual representation of all content, reliable or not.

This presentation discusses an ongoing research project—titled The 45th City—which investigates the role that design plays in the current fake news epidemic, epitomized by the recent election of the 45th President of the United States. The project explores speculative ways of visualizing both reliable and unreliable news websites through the physicalization of code into 3D artifacts. It inquires on a real world implication of the legitimization of such entities and encourages audiences to occupy, investigate, and contemplate their relationship to digital infrastructure beyond the thin veneer of their devices.

This series of large scale 3D artifacts along with corresponding digital renderings will be on view at The Luminary in St. Louis, MO in September 2017 and the pinkcomma gallery in Boston, MA in early 2018.

This research was presented at the Design Incubation Colloquium 4.1: San Jose State on Saturday, Sept 30, 2017.

Rethinking the Capstone in a Graphic Design BFA Program

Regina Gardner Milan
Lecturer
Department of Art & Design
University of Massachusetts Lowell

Evolving the BFA capstone project to develop professional competencies for emerging designers.

Encouraging students to develop projects that address their competencies and those that they need to develop. A year-long course sequence encouraging extensive creative exploration while working within developed constraints that are specific to each student. These constraints are developed through a reflective process of research and critical analysis of their skill sets and portfolio. They then apply these skills and making to a defined set of projects.

Projects are developed across complex design systems encouraging personal design thinking and and challenging student’s skillsets. Projects include both analog and digital solutions including app design, web design, interactive installations and motion graphics.  Faculty encourage growth mind-set and conceptual development of projects that help define a student’s aesthetic and aspirations for their post-college practice.

Developed two years ago, this new capstone has proven successful in encouraging critical design thinking, content development, and putting students in the strongest possible position for entering their professional design practice. Students graduate with a strong social media presence, robust resumes and expanded portfolios.

This research was presented at the Design Incubation Colloquium 4.0: SUNY New Paltz on September 9, 2017.

Designfulness: Teaching Designers to Mindfully Create a Sustainable Future

Rachel Beth Egenhoefer
Chair, Department of Art + Architecture 
Program Director & Associate Professor, Design
University of San Francisco

In today’s culture technology is speeding up our lives, creating the perceived need for everything to be faster, newer, better, sleeker, now!  As we train the next wave of designers, they are faced with these challenges both as students, and in the professional world they will enter.

Simultaneously, the world is faced with the climate change crisis.  On global and local levels the impacts of environmental degradation are real and impacting our communities.  The need for designers to think and work sustainably has never been greater.

One of the greatest challenges in teaching sustainable design (either to students or consumers for that matter) is doing so within a culture that values speed.   So much of our daily habits and lifestyles rely on quick, convenient decisions that   ultimately lead to unsustainable patterns.

To truly tackle issues in sustainability we, as designers and consumers, need to slow down.  Slowing down allows us to understand the complicated impacts of spilt second decisions so that we can redesign a better solution.  Slowing down allows us to understand community and those around us.  Slowing down allows us to question how we live, and how we want to live.  Mindfulness based practices is one way to slow down and reflect on these questions.

Integrating mindfulness into design education better prepares students to be more conscious designers in the future.  As a result, not only are they conscious designers, they are also more conscious citizens.  As such, one might hope, that future generations can combat fast moving lifestyles and create a more sustainable future.

This Design Incubator talk shares ideas in integrating mindfulness into design education to empower future designers to conscious designers and citizens for a better world.

This research was presented at the Design Incubation Colloquium 4.1: San Jose State on Saturday, Sept 30, 2017.

Theorizing Fashiontech as an Emerging Design Practice

Anne Galperin
Associate Professor
Graphic Design
SUNY New Paltz

Like so many other endeavors contemporary designers find themselves involved in, fashiontech (a marriage of conventional apparel and electronic/digital technology for fun and/or function) unites a variety of professionals in collaboration. Experience and interaction designers, industrial and fashion designers, engineers, programmers and users all have a role to play in the conceptualization and creation of fabrics, garments, hardware, and programming.

Hybrid practices such as this one require new theoretical frameworks in order to describe, understand and innovate in emerging fields.

As an initial step toward the creation of a such a framework for fashiontech, selected concepts originating in areas as diverse as tangible computing, fashion, semiotics, sociology, women’s studies, craft and maker culture will be described, compared and contrasted. (This will not exclude issues of concern in the apparel, technology and design industries including unsustainable or ethically compromised resource production, labor, and manufacturing, and the planned obsolescence typical of both fashion and technology.)

This synthetic construction is intended to be useful to students, educators and makers in fashiontech-related fields as they envision, create and theorize about such garments. As a demonstration the framework will be used to analyze and position pivotal fashiontech garments, one possible example being the Cute Circuit-designed dress Katy Perry wore to the 2010 Met Costume Institute Gala.

This research was presented at the Design Incubation Colloquium 4.0: SUNY New Paltz on September 9, 2017.