Agents of Change:Inspiring the Next Generation of Art Directors

James Wojtowicz 
Associate Director of Art Direction and Industry Development
School of Advertising
Academy of Art University
San Francisco, California

Many, if not most Art Directors did not plan on being Art Directors as a kid. There are lots of reasons why. Chances are they were tacitly, if not actively discouraged by parents and guidance counselors, from pointing towards anything with the word art in the job title. This and media profiling, that in general, rank a career in advertising somewhere between becoming a politician and a used car salesperson.

That needs to change. More than ever, Art Directors today can be the driving force behind positive social impact and not just a client’s bottom line. College bound students need to know this. They need to be more exposed to the fact that creativity is a learnable and applicable skill – one that can be used on demand, to develop smart, compelling messaging that inspires meaningful change in the world.

Insights from experienced professionals have tremendous impact on young minds in search of a career path. This presentation provides a set of tools for influencers to encourage the next generation of Art Directors/Agents of Change. Perhaps actor Kevin Spacey said it best “If you’re lucky enough to have done well, then it’s your responsibility to send the elevator back down.”

Safe Niños: A Co-Creation Case Study

Susannah Ramshaw
Associate Director
Designmatters
ArtCenter College of Design

Over 7 million children a year suffer from severe burn injuries in Latin America. COANIQUEM, a non-profit pediatric treatment facility in Santiago, Chile that cares for young burn survivors free of charge, partnered with Designmatters at ArtCenter College of Design in the Spring of 2016 to develop innovative interactive environments for pediatric healing. In the Safe Niños transdisciplinary studio, students were challenged to co-create with stakeholders to reinvigorate the six-acre campus with human-centered and engaging environments aimed at optimal healing for patients and their families, and support the holistic medical approach of the center. Designmatters faculty guided students to use various design ethnography tools, from day-in-the-life patient journeys to brainstorming sessions with medical staff, enabling them to uncover insights and opportunities informed by stakeholders’ daily behaviors and activities across campus. Two follow-up field testing trips allowed a smaller group from the studio to test concepts and push co-creation and empathic methodology to arrive at novel, useful and integrated solutions that were ultimately implemented at COANIQUEM’s campus by Summer 2017, thanks to a nearly-$50,000 award supplied by Sappi North America’s Ideas that Matter grant. Patients at COANIQUEM now enjoy a system of environmental wall graphics and wayfinding, an interactive passport and storybook for the 10 rehabilitative therapies, and an area dedicated specifically for teenagers on campus.

Teaching Sea Changes

Andrea English
Lecturer
Department Of Design
San José State University

How can design education facilitate the relationship between the deepest passions of students and today’s urgent needs? How can design curricula teach students to creatively presence transformation, meaning, and compassion? The BA Senior capstone class at SJSU engages students at the creative intersection of their lives, their work, and the world. Starting with the premise that creativity sources within each of us, students design their “calling intentions” and clarify what meaningful work means to them. They envision products, services, projects, or initiatives that can inspire and influence sea changes. These spring from a deeply authentic place within themselves and address issues including water, human rights, gender equality, and more. Through lectures, workshops, visualizations, and storytelling, they begin to design work worth doing.

This presentation briefly introduces the innovative and integrative Sea Change Design Process® (designed by Lauralee Alben) on which this course is built, and showcases student design projects that result from a semester-long exploration. The student work visualizes highly abstract ideas; leverages personal calling intentions into organizational intentions, offers holistic approaches to solution-finding, and explores the relationship between design and human experience.

Beyond the Page: InDesign for Rapid UI/UX Prototyping

Dave Gottwald
Assistant Professor
Art + Design
College Of Art And Architecture
University Of Idaho

I was faced with some interesting challenges this past spring when I was asked to revamp our Interaction Design coursework in the Art + Design program at the University of Idaho. I had to bring it up to current industry practice, which was no problem on the syllabi end. Software tools, however—that was going to be tricky. There are currently a handful of applications for UI/UX development that allow for the design of complete interfaces, user flows, and live prototyping. The most popular tool in the industry is a Mac-only product, but more than half our students own PC laptops. Ouch. Industry stalwart Adobe had recently introduced a competing product, but it’s still in beta for PC and Mac, so my university IT department said no go.

In hindsight, forcing me to innovate and leverage a tool which was already supported was actually the best thing the University could have done. What I discovered is that Adobe InDesign has value far beyond the page—the master pages, robust stylesheet support, and typographic finesse actually make it a winner for interaction design work. I was amazed at how quickly my students advanced, and all were UI/UX first-timers. The advantage they all shared was their familiarity with InDesign from prior courses.

Rather than having to teach students new thinking and completely new software within the same course, I could focus on conceptual pedagogy. I had found a hidden virtue; using a familiar tool in a new context, rather than trying to introduce a new tool. I argue that students in my Interaction Design I course experienced an accelerated learning curve—while producing portfolio pieces exhibiting far higher levels of craft—by repurposing software they had already mastered. All quickly developed fully tested, live, mobile app prototypes within a single semester.

 

Lines

Tina Korani
Assistant Professor of Media Design
School of Journalism and Mass Communications
San Jose State University

“Lines” is a project aiming to represent today’s society and the barriers that human beings are creating around themselves. This project explores human connections and separations, using the concept of dots and lines, in ways both literally and metaphorical. Through visual investigations, I will explain how these lines are developed and how the development of these lines affects our society, in good and bad ways.

I use fundamental visual elements such as dots and lines, to express an in-depth concept through a simple language. Through my exploration dots and lines are the basic foundation of our everyday life and environment – both literally and metaphorically.

Sometimes these lines bring people together and have a positive effect in our society and sometimes they divide people. These lines can be: culture, race, sex, language, and religion.

I investigated through searching for my aesthetic and visual language how and why human beings are developing these lines around themselves and what are the consequences and results of these lines in our lives.

My project is built around three different media: a silent video, 15 illustrations and a book.

Be Good to Me: How Advertising Students Made San Jose Think Twice About Illegal Dumping

John Delacruz
Professor of Advertising
School of Journalism and Mass Communications
San Jose State University

Creativity is a powerful driver for brand communications. Entertaining and engaging, we tell the world stories across media channels that encourage consumption and allow brands a central role in shaping identities, communities and history. The skills learnt by students on creative programs can be a force for good. As educators in the field of advertising and other creative industries we should be guiding our students to make ethically minded decisions, not just to continue the cycle of consumption of which we, as communicators, are integral spokes.

In this case study they learn the importance of empathy and how this becomes a strength in the communications process, they learn to respond to a real life client and a real life target group. They also learn about issues that impact the community, the environment, and become better informed citizens. Our students have grown up with social currency, they are a sharing generation, global citizens, media aware and ethically minded. They are already switched on to alternative futures and therefore open to guidance on how to use their creativity for good.

This case study will focus on one specific example of service learning from the advertising program at San Jose State University. Our client was the City of San Jose’s Environmental Services Division in collaboration with CommUniverCity. The brief was to inform citizens of San Jose about illegal dumping. Our students crafted a campaign that spoke of the relationships between our everyday stuff and ourselves, reminding us to treat our treasures with respect when the time comes to let them go. They worked in an agency team and learnt about issues affecting urban neighborhoods and the environment. The program offered them experience reflecting the world of work and the world around them, civic responsibility and storytelling. They have hopefully become informed, engaged and aware citizens as well as effective and creative communicators.

Designfulness: Teaching Designers to Mindfully Create a Sustainable Future

Rachel Beth Egenhoefer
Chair, Department of Art + Architecture 
Program Director & Associate Professor, Design
University of San Francisco

In today’s culture technology is speeding up our lives, creating the perceived need for everything to be faster, newer, better, sleeker, now!  As we train the next wave of designers, they are faced with these challenges both as students, and in the professional world they will enter.

Simultaneously, the world is faced with the climate change crisis.  On global and local levels the impacts of environmental degradation are real and impacting our communities.  The need for designers to think and work sustainably has never been greater.

One of the greatest challenges in teaching sustainable design (either to students or consumers for that matter) is doing so within a culture that values speed.   So much of our daily habits and lifestyles rely on quick, convenient decisions that   ultimately lead to unsustainable patterns.

To truly tackle issues in sustainability we, as designers and consumers, need to slow down.  Slowing down allows us to understand the complicated impacts of spilt second decisions so that we can redesign a better solution.  Slowing down allows us to understand community and those around us.  Slowing down allows us to question how we live, and how we want to live.  Mindfulness based practices is one way to slow down and reflect on these questions.

Integrating mindfulness into design education better prepares students to be more conscious designers in the future.  As a result, not only are they conscious designers, they are also more conscious citizens.  As such, one might hope, that future generations can combat fast moving lifestyles and create a more sustainable future.

This Design Incubator talk shares ideas in integrating mindfulness into design education to empower future designers to conscious designers and citizens for a better world.

Colloquium 4.1: San Jose State

Design Incubation Colloquium 4.1 (#DI2017sep2) will be held at San Jose State University on Saturday, Sept 30, 2017.

Design Incubation is going to the Bay Area! We are excited to announce our first trip to Silicon Valley, and we hope that the West Coast will be regular destination for discussions in design thinking and collaboration in academic design research and scholarship.

Hosted by John Delacruz

Design Incubation Colloquium 4.1 (#DI2017sep2) will be held at San Jose State University. This event is open to all interested in Communication Design research.

Saturday, September 30, 2017
Time: 10:30–4:30
Dwight Bentel Hall 117
School of Journalism and Mass Communications
One Washington Square
San Jose, CA 95192-0000

SanJose-campus-map

Abstract submission for presentations deadline August 5, 2017.  For details visit the Call for Submissions, and Submission Process description.

Agenda

10:30-12:30 Morning Presentations

Featured Presentation

Reading Design: An Introduction to Critical Theory
Dave Peacock
Associate Creative Director, LiveAreaLabs
Faculty, Vermont College of Fine Arts

Presentations

Lines
Tina Korani
Assistant Professor of Media Design
School of Journalism and Mass Communications
San Jose State University

Racism Untaught
John O’Neill
Assistant Professor of Graphic Design
University of Minnesota Duluth

The 45th City: Visualizing and Experiencing Fake News
Jonathan Hanahan
Assistant Professor, Communication Design
Sam Fox School of Design & Visual Arts
Washington University in St. Louis

Safe Niños: A Co-Creation Case Study
Susannah Ramshaw
Associate Director
Designmatters
ArtCenter College of Design

Agents of Change:Inspiring the Next Generation of Art Directors 
James Wojtowicz
Associate Director of Art Direction and Industry Development
School of Advertising
Academy of Art University
San Francisco, California

Moderated Discussion

12:30–1:45 Lunch provided, courtesy of host.

1:45–4:30 Afternoon Presentations

When the Process is the Product: Pollock, Gehry and the Illusion of Randomness
Craig Konyk AIA
Assistant Professor
School of Public Architecture
Michael Graves College
Kean University

Beyond the Page: InDesign for Rapid UI/UX Prototyping
Dave Gottwald
Assistant Professor
Art + Design
College Of Art And Architecture
University Of Idaho 

Basic Web Design as Foundation of Publication Design
Bruno Ribeiro
Assistant Professor of Graphic Design 
Department of Art and Design
California Polytechnic State University

Be Good To Me: How Advertising Students Made San Jose Think Twice About Illegal Dumping
John Delacruz
Professor of Advertising
School of Journalism and Mass Communications
San Jose State University

Designfulness: Teaching Designers To Mindfully Create A Sustainable Future
Rachel Beth Egenhoefer
Chair, Department of Art + Architecture 
Program Director & Associate Professor, Design
University of San Francisco

Teaching Sea Changes
Andrea English
Lecturer
Department Of Design
San José State University

Moderated Discussion

New Design Incubation Initiatives: Design Survey and Ask the Editor

Racism Untaught

John O’Neill
Assistant Professor of Graphic Design
University of Minnesota Duluth

My presentation will speak to the legacy of how the graphic design industry throughout history has reflected racism in mass communication, shaping the attitudes and behaviors of the general public.

Teaching graphic design students the racial impact of design is as important as instructing them in software or conceptual and visual form-making skills. Racial components are often overshadowed within socially conscious design, for example higher sustainability standards to decrease waste and pollution. If students learn how racism is experienced within mass media, they will gain greater sensitivity how their graphic work could perpetuate racial stereotypes.

My presentation will showcase how a higher sensitivity to racism provides a greater context for the way different cultures and communities around the globe can perceive the same visual messages differently. Students will also gain an in-depth sense of empathy and critical thinking, which can be applied to other aspects of their design skills, most notability through their use of UI/UX design principles as they design interfaces. Students need to have the same sensitivity to societal and cultural norms when designing content for the 21st century, no matter if it is print or digital media.

With the use of web 2.0 and social media, graphic designers can have worldwide audiences for their projects larger than what could have been possible before. Communities around the globe are becoming more diverse, which requires graphic designers to have the skills to recognize racism in all of its forms. By doing so, they will avoid provoking overt and subtle racism in the work they produce.

Graphic designers are no longer limited to promoting social causes in their work to evoke social change. Instead, they can be agents of social change by intentionally preventing racial stereotypes in mass media.

Reading Design: An Introduction to Critical Theory

Dave Peacock
Associate Creative Director, LiveAreaLabs
Faculty, Vermont College of Fine Arts

What is theory? How does theory relate to graphic design? In short, theories are frameworks for understanding and making sense of the world. Further, they allow us to ask specific kinds of questions and follow particular lines of reasoning. For designers, theory is a means to move beyond purely aesthetic concerns and address issues such as power, representation, and commodity culture.

This presentation will highlight a handful of theories that have influenced literature, art history and, more recently, design discourse over the last few decades. Examples from art, popular culture and graphic design will help facilitate an introductory understanding of several important ideas, including Marxism, Structuralism, Post-Structuralism and Feminism. Designers and educators will also gain insight into how to incorporate theory into their writing, research and design work.

Dave Peacock is a designer and educator based in Seattle, Washington. He is an Associate Creative Director at LiveArea (livearealabs.com), a creative, marketing and technology agency with a focus on interaction design and digital retail. Dave also serves as co-chair and faculty at Vermont College of Fine Arts, where he teaches in the Graphic Design MFA program. Dave has exhibited nationally and internationally, and his work has been recognized by Type Directors Club, Communication Arts, Graphic Design USA, AIGA, The ADDY Awards, Print Magazine, How Magazine, The Northwest Emmy Awards and The Seattle Show. A Colorado native, Dave holds an MFA in Visual Communication Design from the University of Washington and a BFA from the University of Utah.