Feminist Designer

A book that explores emerging feminist practices in design

Alison Place
Assistant Professor
University of Arkansas

Additional contributors: Jennifer Armbrust, Dina Benbrahim, Madeline Avram Blount, Elizabeth Byrd, Benedetta Crippa, Alexandra Crosby, Laura Devendorf, Rachael Dietkus, Ashley K. Eberhart, Griselda Flesler, Aimi Hamraie, Gaby Hernández, Alexis Hope, Jeff Kasper, Ellen Kellogg, Aasawari Kulkarni, Eden Laurin, Una Lee, Andrew Mallinson, Claudia Marina, Victor G. Martinez, Lauren Lee McCarthy, Margaret Middleton, Maryam Mustafa, Becky Nasadowski, Maya Ober, Nina Paim, Elizabeth Pérez, Heather Snyder Quinn, Cami Rincón, Jenn Roberts, Velvet A. Johnson Ross, In-ah Shin, Marie Louise Juul Søndergaard, Ayako Takase, Attia Taylor, Rebecca Tegtmeyer, Aggie Toppins, Ilaria Vanni, Joana Varon, Manon Vergerio, Mandy Harris Williams, Sarah Williams.

Published in September of 2023 by MIT Press, Feminist Designer: On the Personal and the Political in Design is a book that explores emerging feminist practices in design. Place wrote this book, primarily, for her students, in whom she observed strong passion for addressing feminist issues through design with little understanding of the histories and power structures that undergird them. The writing and concepts in the book are intended to be accessible for a wide audience, not just an academic one. Her own writing makes up about one-third of the book, while the rest is comprised of contributions from other designers. Contributors were solicited through an open call for proposals or by direct invitation, with a significant effort made to assemble a diverse array of identities, background, disciplines and perspectives. Each contributor was paid an honorarium, funded by an advance from the publisher.

Book Blurb

Feminist Designer brings together a constellation of voices and perspectives to examine the intersection of design and feminist theory. For decades, the feminist refrain within design has hinged on the representation and inclusion of women in the field. This collection, however, is a call to move beyond this narrow application. Feminist design is not just about who does design—it is about how we do design and why. Feminist frameworks for design activism are now more relevant than ever, as they emphasize collaborative processes that aim to disrupt and dismantle power hierarchies while centering feminist ways of knowing and doing.

The first book in nearly three decades to address such practices in design, Feminist Designer contains essays, case studies, and dialogues by 43 contributors from 16 different countries. Place engages a wide variety of design disciplines, from graphic design to disability design to algorithmic design, and explores key feminist themes, such as power, knowledge, care, plurality, liberation, and community. Through diverse, sometimes conflicting, intersectional perspectives, this book contributes new design methods informed by a multiplicity of feminisms that confront design’s patriarchal origins while ushering in new pathways for making critical and meaningful change.

Book Design

In addition to writing the book, she also designed it, which was a feminist project in itself. The three typefaces used are Bastardo Grotesk (Giulia Boggio), Cofo Sans (Contrast Type Foundry), and Fraunces (Phaedra Charles)—all created by designers who identify as women, non-binary or trans. The typography on the cover makes a loud statement with the title and subtitle in large, bold type with a spot varnish, echoing an unwavering chant of feminist protest. The addition of emoji-style glyphs on each line speak to the snarky ambivalence felt by an emerging generation of feminists. The purple hues merge the historical purple of the 20th century suffragettes, with the effervescence of so-called Gen Z lavender. In the feminist spirit of citation, the name of every contributor in the book is featured on the cover in alphabetical order, giving credit where credit is due. The interior of the book is designed for accessible reading, plus ease of skimming; sections are short, with headlines, decks, and pull quotes like a magazine.

Outcomes

The book has received much positive recognition from the media, with excerpts published in Design Observer and Fast Company; several reviews in major outlets including the Boston Globe, Metropolis Magazine, and Madame Architect; and was named one of the best design books of 2023 by both Fast Company and the Architect’s Newspaper. Currently, there are seven journal reviews in progress expected to be published next year in top journals, including Design and Culture, Design Issues, and the Journal of Feminist Pedagogy. Place has been interviewed about the book on two podcasts, Scratching the Surface and The Deep Dive, and invited to speak at DePaul University in Chicago in 2024. Though it has only been four months since the book was published, she is excited to see the conversations about feminist design that have been initiated, and she look forward to expanding and amplifying those in the months to come.

This project was the 2023 Design Incubation Educators Awards winner recipient in the category of Scholarship: Publication.

Alison Place is a designer, educator and researcher who works at the intersection of feminism and design to create spaces for critical making and radical speculation. She is the author of Feminist Designer: On the Personal and the Political in Design published by MIT Press in 2023. She is an assistant professor of graphic design at the University of Arkansas School of Art, where she also serves as the director of the graphic design program. She has held several leadership roles in the design community, including two terms on the AIGA Design Educators Community National Steering Committee, and has earned multiple national awards for her scholarship and creative work. Previously, she worked for more than ten years as a creative director and designer for nonprofit and higher education institutions. She earned an M.F.A. in experience design from Miami University of Ohio, as well as degrees in graphic design and journalism from the University of Cincinnati College of Design, Architecture, Art and Planning.

Design Is Not Neutral

A podcast featuring design educators discussing gaps in design education

Grace Hamilton
Assistant Professor
Baruch College
 City University New York

This project confronts design and design education’s historical exclusion of marginalized voices due to Eurocentric, capitalist, and patriarchal biases. It champions a feminist, practice-driven approach for an anti-patriarchal and post-capitalist design pedagogy, challenging the notion that design is confined to formal structures.

The “Design is Not Neutral” podcast is central to this initiative, featuring design educators discussing gaps in design education. It reveals the entanglement of design education with corporate capitalism, especially in the United States, while dismantling the division between craft, design, and art. This scrutiny exposes oppressive structures sidelining craft-based design, aiming to broaden design education’s horizons.

In the following phase, a knitting workshop was introduced to confront power dynamics and reintegrate “low design” or craft into the classroom. This hands-on workshop encourages everyday creativity, collaborative learning, and questions gender-based hierarchies in design curricula, empowering what’s traditionally labeled “craft.”

Aligned with scholars like bell hooks, Louise Schouwenberg, Paulo Freire, and Cheryl Buckley, this feminist intervention emphasizes “design in the margins” in education. The project’s podcast serves as a centralized resource, ensuring accessibility for educators looking to integrate feminist curricula.

This initiative reimagines design education through a feminist lens, challenging craft-based design stereotypes and engaging with design education’s historical ties to capitalism. Its aim is to create a more inclusive, equitable design pedagogy, centering marginalized perspectives and subaltern forms of making, contributing to a diverse, accessible, and just society.

This design research was presented at Design Incubation Colloquium 10.2: Annual CAA Conference 2024 (Hybrid) on Thursday, February 15, 2024.

Slowing Production, Increasing Socio-Political Context: Beyond “Spreading Awareness” in the Design Classroom

A feminist base motivates us to engage questions around power relations, knowledge production, and systems of violence

Becky Nasadowski
Assistant Professor
University of Tennessee at Chattanoo
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In recent years, many universities have embraced “diversity” with oblique statements of support. Related, design educators have rightfully sought strategies for inclusive pedagogy, increasing representation and working toward ensuring the classroom is comfortable. But inclusive is not synonymous with anti-racist, which requires antagonism and a reckoning with the pervasive inequities baked into our different fields and methods, the university, and our social relationships and histories.

In this presentation, I will provide an overview of my studio-seminar course Politics and Ethics of Design, where a feminist base motivates us to engage questions around power relations, knowledge production, and systems of violence. A substantial reading list frames sustained conversations on the politics of race, class, and gender as it relates to the field of design, creating a critical foundation for design practice. Select topics include data feminism and counter cartography, the designer’s role in constructing notions of citizenship, the limits of empathy in design thinking, and the neoliberal entanglement of work and passion. 

By providing an anchor through reading and conversation, I ask design students to consider in their studio practice urgent questions: How do we respond to historical omissions? How do we interface with social movements? How do we act with an awareness of history that complicates liberal concepts of empathy as paramount? If we want students to engage power and sincerely explore what an anti-racist practice and education look like, then we need to fully engage in how design has traditionally played—and continues to play—a role in bolstering social inequity.

This design research was presented at Design Incubation Colloquium 9.2: Annual CAA Conference 2023 (Virtual) on Saturday, February 18, 2023.

Towards a Typographic Pluriverse

The notion of decolonizing type is massive in scope: from its history, to its design, application, technology, and future.

Laura Rossi García
Professional Lecturer
DePaul University

This research examines the history, practice, and pedagogy of typography. Typography is at the core of design—both implicit and explicit in its role in shaping language, culture, and power structures—but it is mired in “racial homogeneity and dominated by white men.”1 The selection, use, and application of typography—from style to legibility—can uphold or disrupt dynamics of power: who can read it, who uses it, who made it, whose voice does it carry—human, machine, the included or the excluded. While there is great movement to decolonize design, less is happening specific to decolonizing typography, or decolonizing type pedagogy. “Letterforms are loaded cultural objects” 2 —a container for language— and an “extension of the spiritual, social, political, and historic mind-set of nations”.3

The very notion of decolonizing type is massive in scope: from its history, to its design, application, technology, and future. How do we broaden and re-frame the structures and systems that exist in order to make room for oppressed and marginalized voices and make inclusive the societies in which we live? This presentation will introduce a series of case studies that serve as examples for how to reconsider the very root of thought around type systems and their effects and influence on our students, the field of design, and ultimately our products, systems, and societies.

1. Munro, Silas. “Typography as a Radical Act in an Industry Ever-dominate by White Men,” AIGA Eye on Design, August 26, 2019. Accessed: December 15, 2020. URL: https://eyeondesign.aiga.org/tre-seals-is-turning-typography-into-a-radical-act/
2. Munro, Silas. Ib, id.
3. Shehab, Bahia and Haytham Nawar. “Early Arabic Printing” in A History of Arab Graphic Design. American University in Cairo Press: 2020. pp. 29-41.

On Feminism and Book Publishing, by Meaghan Barry

Meaghan Barry, 2016 Design Incubation Fellow, recently attended the Design Incubation Residency at Haddon Avenue Writing Institute to focus her attention on writing. 

The result of this effort was recently published at AIGA Eye on Design, titled Why are Even “Feminist” Book Cover Designs Still So Sexist?

This article explores the current representation of women in fiction, nonfiction, on book covers, and their consideration as authors, publishers, designers, and readers.