Uncanny Ways of Seeing: Engaging AI in Design Practice and Pedagogy

A closed-loop approach that yields content that seems familiar and uncanny—alternate realities and speculative futures

Drew Sisk
Assistant Professor
Clemson University

From early technologies in photography and film, to the emergence of the desktop computer as an accessible tool for making creative work, technological advancements have triggered simultaneous trepidation and enthusiasm among artists and designers. We see the same reactions with AI now.

AI is changing the way we approach creative processes, making them more fluid, generative, and fast-paced. More importantly, it is fundamentally altering the way we perceive images and objects of design. In the same way that Dziga Vertov’s Kino-Eye film technique in the 1920s sought to use cinematography and editing as ways to create form that is “inaccessible to the human eye,” AI will continue opening up new forms of perception that we cannot even imagine. In this presentation, I will apply the work of Dziga Vertov, Walter Benjamin, John Berger, and Hito Steyerl to the current discourse on AI and design.

The design studio and classroom have proven to be fruitful spaces to explore AI. In this presentation, I will share some of my own nascent experiments using AI in a closed-loop approach that yields content that seems familiar and uncanny—alternate realities and speculative futures at the same time. I will also share work from my advanced graphic design students, who have been experimenting with AI tools and making speculative work that critically engages with AI. Artificial intelligence presents us with new possibilities for making form, but, more importantly, our work requires us to wrestle with the ethics and consequences of this rapidly expanding technology.

This design research is presented at Design Incubation Colloquium 10.2: Annual CAA Conference 2024 (Hybrid) on Thursday, February 15, 2024.

Analyzing Local Graphic Design History: A Pedagogical Approach

Students visit local and online archives, and conduct research online to contextualize their artifacts in local and graphic design history

Christina Singer
Assistant Professor
University of North Carolina at Charlotte

Undergraduate Design Research students at UNC Charlotte have been investigating local graphic design history as part of an ongoing project since Fall 2021. What artifacts do students decide to illuminate, and why? This presentation clusters and analyzes 183 local graphic design artifacts and topics that 61 students have chosen to research, write about, and contribute to the People’s Graphic Design Archive. The project teaches students about biases and factors that contribute to who and what has been included in graphic design history. Students visit local and online archives, and conduct research online to contextualize their artifacts in local and graphic design history. Through this process, students research ways of making, social movements, and graphic design history in order to construct and write a story for each artifact. Students review each other’s writing and create a class book, which combines their essays and sources with a collaborative timeline of the local graphic design artifacts they selected to research. The collection of individual choices that students make regarding what they choose to contribute to the PGDA’s effort to democratize design history has become a separate topic of inquiry for both research and pedagogical purposes. This presentation analyzes the students’ choices and the stories they tell.

This design research was presented at Design Incubation Colloquium 10.2: Annual CAA Conference 2024 (Hybrid) on Thursday, February 15, 2024.

Assessing Student Learning Outcomes in an Interdisciplinary, Experiential Course

A conceptual model that empirically examines the impact of interdisciplinary studies, participation in experiential learning, and the role demographics on learning outcomes.

Denise Anderson
Assistant Professor
Kean University

This research project is inspired by co-teaching an interdisciplinary, experiential course with three professors and thirty-three students in Graphic Design, Marketing, and Communication, with a partnership with the New York Jets as a client. Using survey data from students in the course and other college students pursuing their undergraduate degree, we develop a conceptual model and empirically examine the impact of interdisciplinary studies, participating in experiential learning, and the role of student demographics on student learning outcomes.

Interdisciplinary studies refer to studies between two or more fields of study and involve students working in an environment transcending disciplinary boundaries. Experiential learning refers to learning through hands-on experiences, where students apply the theories learned in the classroom to real-life situations using higher-order thinking.

Factors that affect student learning outcomes in higher education have been identified as lacking knowledge in other disciplines (Fruchter and Emery, 1999) and working with an actual client (Coker et al., 2017). Other factors include effective team collaborations (Machemer and Crawford, 2007), student engagement (Kuh et al., 2008; Letterman and Dugan, 2004), motivation (Pintrich and DeGroot, 1990; Deci et al, 1999), study habits and strategies (Dunlosky et al, 2013; Kember and Kwan, 2000), to name a few.

The proposed research will support the important role of interdisciplinary studies and experiential learning in achieving favorable student learning outcomes. In addition, it will provide empirical support for Universities to offer more interdisciplinary courses and experiential learning opportunities to retain students and prepare them for professional practice.

This design research was presented at Design Incubation Colloquium 10.2: Annual CAA Conference 2024 (Hybrid) on Thursday, February 15, 2024.

Designing Dialogue: Leveraging Technology for Cultivating Inclusion and Belonging in Classroom Critique

CritMoves would allow faculty to create a set of specific prompts that would be randomly assigned to students via student cell phones

Jenny Kowalski
Assistant Professor
Lehigh University

Abby Guido
Associate Professor
Temple University

Peer critique is a tool for formative and summative assessment in art and design classrooms (Motley, 2016). Although some forms of critiques are dominated by the instructor (Barrett, 2000), a framework encouraging peer discussion establishes a collaborative environment and fosters meta-cognitive skills (Topping, 1998).

Two graphic design professors are proposing a tool called CritMoves to enhance participation in classroom critiques. Based on the concept of conversational moves (Nichols, 2019), CritMoves would allow faculty to create a set of specific prompts that would be randomly assigned to students via student cell phones. Students could “execute” prompts during the critique, gamifying the critique experience and encouraging peer communication.

Prompts such as “agree with what was just said and add additional feedback” or “disagree with what was just said and share an opposing view” encourage students to engage in a full discussion. Other prompts such as “discuss the color contrast in this piece” direct students to focus on specific details that can be connected to pedagogical goals. Our intention is that the structure of the curated prompts will lead to more positive feelings towards peer critique and a greater sense of belonging in the classroom.

This presentation will discuss the early stages of this research and the development of a prototype through an interdisciplinary collaboration of students in Computer Science and Graphic and Interactive Design programs. We are interested in engaging in a conversation about how best to utilize technology to foster human interaction and connection in art and design classrooms.

This design research is presented at Design Incubation Colloquium 10.2: Annual CAA Conference 2024 (Hybrid) on Thursday, February 15, 2024.

Convergence of Science and Art to Support Climate Resilience in Central American Smallholder Communities

This innovative application assists farmers in planning their planting and harvesting activities based on rainfall forecasts

Qiuwen Li
Assistant Professor
Santa Clara University

Sara Wheeler
Undergraduate Student
Santa Clara University

Contributors: Iris Stewart-Frey, Ed Maurer, Allan Báez Morales, Gautam Chitnis, Alex Avila, Tanmay Singla, Turner Uyeda, Briana Guingona

Farming communities in vulnerable regions of Northern Nicaragua heavily rely on rain-fed agriculture amidst climate variability. Unfortunately, smallholder farmers often lack timely climate forecasts to inform their decisions. To address this challenge, a collaborative team from Santa Clara University (SCU) has partnered with a Nicaraguan NGO to develop the NicaAgua app. This innovative application assists farmers in planning their planting and harvesting activities based on rainfall forecasts.

This app innovatively simplifies presenting probabilistic rainfall forecasts. Our project leverages resources and advocates integrating data visualization with shapes, symbols, and attributes, following human-centric principles for accessible climate data.

Forecasts’ use relies on perceived skill (Babcock, 2016). The main challenge is converting rain forecasts across language and geography, aligning with local knowledge and ensuring accessibility. We employed participatory methods, surveys, focus groups, and workshops. In design, Gestalt principles make our visuals digestible, aiding in identifying relevant metrics for local climate efforts.

Through visual aids and expertise, this initiative empowers Nicaraguan farmers. We’ll share insights in the session, covering student-centered research, participatory methods, and app design.

References

Babcock, Gabrielle Wong-Parodi, Mitchell J. Small and Iris Grossmann, Stakeholder perceptions of water systems and hydro-climate information in Guanacaste, Costa Rica, Earth Perspectives (2016) 3:3, DOI 10.1186/s40322-016-0035-x

This design research is presented at Design Incubation Colloquium 10.2: Annual CAA Conference 2024 (Hybrid) on Thursday, February 15, 2024.

From Bricks to Pixels: The Evolution of Banna’i Kufic

During the prosperous Islamic era, Persian architecture began to incorporate calligraphy as an ornamental element in mosque design

Sajad Amini
Assistant Professor
DePaul University

By exploring the historical roots of calligraphy and typography in one of the world’s most ancient civilizations, we can uncover the origins of some genuinely captivating scripts that still serve as powerful symbols of Arab and Persian cultures today. This narrative commences with the Islamic doctrine’s prohibition of natural imagery, prompting Iranian scholars and calligraphers like Ibn Muqla (10th century) to craft various distinctive scripts, including Naskh, Muhaqqaq, Rayhani, Thuluth, Riqa’, and Tawqi.’

During the prosperous Islamic era, Persian architecture began to incorporate calligraphy as an ornamental element in mosque design, sparking the creation of a new script known as Banna’i Kufic (Banna in Farsi means building), often referred to as Square Kufic. This progressive typographic approach borrowed the square and solid geometric characteristics of its foundational structural components: bricks. It’s noteworthy that Square Kufic’s minimalistic design coexisted alongside complex calligraphic scripts like Thuluth. Diacritics were deliberately omitted, pushing the boundaries of typography to extremes and enabling the intricate formation of holy names and Quranic verses. Architects ingeniously intertwined two or more texts by manipulating negative and positive spaces. The fundamental structure of Square Kufic bears a striking resemblance to the inherent nature of pixels and the constraints of early computer graphic art. Banna’i Kufic’s modular design and adaptability have allowed it to endure as a versatile typographic foundation still in use today.

This presentation will provide an in-depth exploration of the historical underpinnings of the Banna’i Kufic and its structural rationale and aesthetic through the design lens.

This design research is presented at Design Incubation Colloquium 10.2: Annual CAA Conference 2024 (Hybrid) on Thursday, February 15, 2024.

Design Is Not Neutral

A podcast featuring design educators discussing gaps in design education

Grace Hamilton
Assistant Professor
Baruch College
 City University New York

This project confronts design and design education’s historical exclusion of marginalized voices due to Eurocentric, capitalist, and patriarchal biases. It champions a feminist, practice-driven approach for an anti-patriarchal and post-capitalist design pedagogy, challenging the notion that design is confined to formal structures.

The “Design is Not Neutral” podcast is central to this initiative, featuring design educators discussing gaps in design education. It reveals the entanglement of design education with corporate capitalism, especially in the United States, while dismantling the division between craft, design, and art. This scrutiny exposes oppressive structures sidelining craft-based design, aiming to broaden design education’s horizons.

In the following phase, a knitting workshop was introduced to confront power dynamics and reintegrate “low design” or craft into the classroom. This hands-on workshop encourages everyday creativity, collaborative learning, and questions gender-based hierarchies in design curricula, empowering what’s traditionally labeled “craft.”

Aligned with scholars like bell hooks, Louise Schouwenberg, Paulo Freire, and Cheryl Buckley, this feminist intervention emphasizes “design in the margins” in education. The project’s podcast serves as a centralized resource, ensuring accessibility for educators looking to integrate feminist curricula.

This initiative reimagines design education through a feminist lens, challenging craft-based design stereotypes and engaging with design education’s historical ties to capitalism. Its aim is to create a more inclusive, equitable design pedagogy, centering marginalized perspectives and subaltern forms of making, contributing to a diverse, accessible, and just society.

This design research was presented at Design Incubation Colloquium 10.2: Annual CAA Conference 2024 (Hybrid) on Thursday, February 15, 2024.

A Plural Pedagogy for Graphic Design History

Revised documentation integrates more women, people of color, and underrepresented stories into the curriculum

Kristen Coogan
Associate Professor
Boston University

Today’s pressing social and political landscape prompts reflection. As people, designers, and educators, how can we actively contribute to the cultivation of more inclusive and balanced cultures? Amidst these circumstances, established historical narratives face renewed scrutiny, challenging their authority and the traditional confines of academic discourse. Nikole Hannah-Jones’ groundbreaking “The 1619 Project” confronts the whiteness of American History. Paulo Freire’s “Pedagogy of the Oppressed” envisions educational spaces where a reimagined teacher-student dynamic invites diverse contributions. This research also recognizes the inherent bias found in any historical discourse built on collective knowledge yet often within a singular perspective. As the demand for a decentralized history grows, the question arises: how do we build a more inclusive design history? At Boston University, Graphic Design History students foster inclusivity through a plural design history pedagogy. Revised slide presentations integrate more women, people of color, and underrepresented stories into the curriculum — enabling students to find more of themselves throughout the narrative. Through interactive lab sessions, students contribute distinct viewpoints informed by supplementary readings, written responses, and collaborative discussions. Culminating in extended essays, students disrupt the Western design canon, spotlighting lesser-known designers and movements. These responses culminate in the “Design History Reader,” where specific texts reveal narratives beyond the established versus marginalized dichotomy. Chapters unveil conceptual ecosystems, emphasizing visual and contextual symmetries bridging dominant and minority narratives. The “Reader” serves as a dynamic starting point, open to interpretation. While not fully representative, it’s an expanding, living archive shaped by collective research.

This design research is presented at Design Incubation Colloquium 10.2: Annual CAA Conference 2024 (Hybrid) on Thursday, February 15, 2024.

Colloquium 10.2: CAA Conference 2024 Call for Submissions

112th CAA Annual Conference, Virtual Format.
Deadline for abstract submissions: August 31, 2023

We invite abstract submissions on presentation topics relevant to Communication Design research. Submissions should fall into one or more of the following areas: scholarly research, case studies, creative practice, or design pedagogy. We welcome proposals on a variety of topics across the field of communication design.

Submit an abstract of 300 words using the Design Incubation abstract submission form found here (indicating preference for virtual or in-person session):
https://designincubation.com/call-for-submissions/

Submissions are double-blind peer-reviewed. Reviewers’ feedback will be returned. Accepted presentation abstracts will be published on the Design Incubation website.

For the virtual session, accepted researchers will be required to produce a 6-minute videotaped presentation that will be published on the Design Incubation channel. The CAA conference session will consist of a moderated discussion of those presentations.

In-person sessions would involve 6-minute presentations from each accepted submission researcher, followed by a moderated group discussion.

112th CAA Annual Conference
Virtual and Chicago, IL
February 14-17, 2024

Recorded Presentations and
Live Moderated Discussion Online

Final format of conference event will be determined at a later date. Presenters will follow the basic membership and fee requirements of CAA.

We are accepting abstracts for presentations now until August 31, 2023.