Tag: design thinking

Graphic Arts in the Liberal Arts: Panel Discussion @TypeDirectors

Educators discuss Graphic Design Programs at the Type Directors Club, Saturday, November 12, 2016. 2pm–5pm.

What challenges and obstacles do graphic design programs encounter today as they work to balance the multitude of critical thinking, and conceptual and technical skills needed to help students grow into thoughtful, adept and culturally aware design practitioners? How do programs housed in liberal arts institutions differ from those in art schools? We invite you to join educators in a conversation on the teaching of design in institutions with varied pedagogies and student communities.

 

Moderators

Liz Deluna
Associate Professor of Design
St. John’s University

Mark Zurolo
Associate Professor of Design
University of Connecticut

Panelists

Robin Landa
Distinguished Professor
Robert Busch School of Design
Michael Graves College
Kean University

Allan Espiritu
Associate Professor Graphic Design

Graphic Design Program Director

Rutgers University

Dan Wong

Associate Professor
Communication Design

New York City College of Technology, CUNY


Nick Rock
Assistant Professor Graphic Design

Boston University


Jessica Wexler
Assistant Professor Graphic Design

Purchase College, SUNY


Kelly Walters

Assistant Professor Graphic Design
University of Connecticut

Event Details

aiganySponsored by AIGA/NY

tdc-logoHosted by Type Directors Club

Saturday, November 12, 2016
2pm–5pm
Type Directors Club
347 West 36th Street, Suite 603
New York, NY 10018

Please register on AIGA/NY events page here.

A Start-Up Simulator: Collaborative Design Studio

Efecem Kutuk
Program Coordinator Industrial Design, University Lecturer
Robert Busch School of Design
Michael Graves College
Kean University

In recent years collaboration has become a fundamental of the design industry. In the start-up business environment, the corporate structure has been replaced by a passionate, skilled and capable 24/7 work force of risk-taking design entrepreneurs.

Everyday we witness independent design collaborations that capture recognition by launching their products through powerful tools such as social media and crowd funding, the innovate nature of which are several steps ahead of their market majority corporate competitors. What if we can simulate these collaborations at an earlier stage, during undergraduate education? What if we can mimic the experience of a start-up in the classroom?

I have been teaching “Collaborative Design Studio” the past three years, utilizing team-building and problem solving techniques to produce imaginary start-ups, which incorporate the full spectrum of the start-up model- user experience, branding and packaging by Graphic Designers, design development, prototyping by Industrial Designers, and exhibition of the product by Interior Designers. At certain points in the process, the team divides and conquers by their specialization within the design field. At other points, they work as a team to make common decisions. They follow a road that intermittently splits and merges throughout the journey. The course offered a window on how start-ups run, and gave students the ability to practice before graduating, rather than figuring out design entrepreneurism on the job.

My presentation will include examples of student work, from initial ideations to a finalized solution, by focusing on team members’ key decisions throughout the project. I will also substantiate my argument by highlighting the success of collaborative creative teams by other researchers findings. Finally, the importance of having a collaborative course in the design curricula, especially for institutions that have various design programs, will be open to discussion.

This research was presented at the Design Incubation Colloquium 3.1: Kean University on Saturday, Oct 22, 2016.

Designing Immersive Experiences with Empathy

Ed Johnston
Assistant Professor
Michael Graves College
Robert Busch School of Design
Kean University

One essential component in the vast majority of design thinking methodologies is the importance of empathy. As designers, we have the opportunity to understand and share the feelings of another, articulate pain points within a situation and develop solutions to those pain points.

With the emergence of mobile virtual reality and augmented reality, designers can begin to develop novel solutions to some daunting and exciting questions. What if we could help someone travel through time to the past and see things as they once were? What if we could transport someone into a space, which they cannot reach? What if we could help distract someone from feeling chronic pain or loneliness?

I have been working with students and creative researchers on projects to respond to some of these questions. In my Liberty Hall 360 research initiative, I have been using immersive technologies, including 360-degree video and augmented reality, to address a variety of needs within Liberty Hall Museum. These needs include accessibility and enrichment of the museumgoer’s experience to feel a stronger sense of presence within historic moments.
In this presentation, I will share the development of my collaborative projects and some inspirational projects by other creative researchers, which are establishing the experiential and therapeutic significance of the application of immersive technologies. In addition, I will put forth an argument for the importance of incorporating immersive technologies into design education curricula.

This research was presented at the Design Incubation Colloquium 3.1: Kean University on Saturday, Oct 22, 2016.

Thinking Through The Pencil: The Primacy Of Drawing In The Design Thinking Process

Pattie Belle Hastings
Chair of Interactive Media + Design
School of Communications
Quinnipiac University

The research and ideation phases of the Design Thinking process typically incorporate forms of drawing, which can include thumbnails, sketches, comprehensives, wire frames, mind maps, storyboards, paper prototypes, and collaborative methods. It is from this collection of visualized ideas that a design project moves forward toward implementation. The basic purposes of design drawing can be summarized as generating, visualizing, documenting, collaborating, and analyzing. I’ve broken this down into three main drawing and thinking practices:

  1. thinking of and through ideas

This includes visualizing and recording ideas to externalize and convey the process of thinking. The goal for this kind of drawing is for idea generation and exploration. The best approach is to start with deep research and then freeform brainstorming of ideas on paper in which quantity is pursued in order to reach quality.

  1. thinking to improve ideas

Once the flow of ideas begins to form on the page, the processes of analysis, comparison, iteration, elaboration, reflection, and development can begin. Sometimes generation and analysis occurs simultaneously and sometimes it is successive. Reflection on the drawings reveals relationships, strengths and weaknesses that allow for refinement, reduction, and reiteration.

  1. thinking about ideas with others

Design drawings are often created for the purpose of collaboration, communication, and conversation. They are used to explain ideas to others and to engage discussion around the project or problem. Through their ephemeral nature, design drawings convey an idea that is in process not completion, which invites reflection, responses, criticisms, and alternatives.

This framing of “design drawing,” grounded in ideation, iteration and development, will be the foundation used to gather case studies, best practices, in addition to visual libraries of examples and methods. Another broad and hopeful goal of this research is the creation of a drawing curriculum and handbook for introducing and integrating “design drawing” methods into interaction design programs.

This research was presented at the Design Incubation Colloquium 3.0: Massachusetts College of Liberal Arts (MCLA) on Saturday, Sept 24, 2016.