A Start Up Simulator: Collaborative Design Studio

Efecem Kutuk
Program Coordinator Industrial Design, University Lecturer
Robert Busch School of Design
Michael Graves College
Kean University

In recent years collaboration has become a fundamental of the design industry. In the start-up business environment, the corporate structure has been replaced by a passionate, skilled and capable 24/7 work force of risk-taking design entrepreneurs.

Everyday we witness independent design collaborations that capture recognition by launching their products through powerful tools such as social media and crowd funding, the innovate nature of which are several steps ahead of their market majority corporate competitors. What if we can simulate these collaborations at an earlier stage, during undergraduate education? What if we can mimic the experience of a start-up in the classroom?

I have been teaching “Collaborative Design Studio” the past three years, utilizing team-building and problem solving techniques to produce imaginary start-ups, which incorporate the full spectrum of the start-up model- user experience, branding and packaging by Graphic Designers, design development, prototyping by Industrial Designers, and exhibition of the product by Interior Designers. At certain points in the process, the team divides and conquers by their specialization within the design field. At other points, they work as a team to make common decisions. They follow a road that intermittently splits and merges throughout the journey. The course offered a window on how start-ups run, and gave students the ability to practice before graduating, rather than figuring out design entrepreneurism on the job.

My presentation will include examples of student work, from initial ideations to a finalized solution, by focusing on team members’ key decisions throughout the project. I will also substantiate my argument by highlighting the success of collaborative creative teams by other researchers findings. Finally, the importance of having a collaborative course in the design curricula, especially for institutions that have various design programs, will be open to discussion.