It is critical to understand how basic design efforts are explicitly world-building
Gabi Schaffzin Assistant Professor York University
Too often, design students are not given access to design histories that go beyond the hero-centric survey course that focuses on canonical figures responsible for forging a new path in the field or becoming household. In design, there are perhaps a few dozen of these individuals whose work will be indelibly stamped onto the brains of our undergraduates by the time they enter the workforce. That said, what those young designers do after graduation will most likely not feel terribly revolutionary as they sketch a user interface, layout a newsletter, or prepare a PowerPoint for their manager. As I will argue in this talk, however, it is critical to understand this type of work as explicitly world-building.
We must as design educators help our students recognize how complicated these seemingly banal artifacts are and see the inherent complexity of the issues surrounding them. By framing these complexities as systemic, we can break the spell of the canonical designer. A beautiful poster is, to be sure, seductive. But our students must pay attention to the interfaces and visual tools they build that will shape their world. In this talk, I will present a few such examples: a drop-down menu wherein a Palestinian’s nationality is not listed; a single black line used to facilitate the measurement of a patient’s pain; an online form used to send in tips for the Immigration and Customs Enforcement agency. If the time allows, I will also provide tips on how to find these examples, including via a tip of the cap to the relatively new Peoples’ Graphic Design Archive.
Certainly, if we are going to teach the tools to reshape the world, we must make sure our students have solid ground for survival—as such, I am not suggesting we fully jettison the foundational design education. But the problematics associated with the aforementioned artifacts are communal. By pairing banal design histories with systemic thinking and autonomous design approaches within the design practice curriculum, we can help our students understand their power and position them to make real, meaningful change.
Presentations will be published on the Design Incubation YouTube Channel after October 7, 2022. Virtual Conference will be held online on Saturday, October 15, 2022 at 1pm EST.
An Affiliated Society Meeting at the 110th Annual CAA Conference
Join Design Incubation – Business Meeting on Thursday, March 3, 2:00 PM – 3:00 PM at the 110th Annual CAA Conference. Free and open to the public.
Design Incubation Directors Jessica Barness, Liz DeLuna, Camila Afanador-Llach, and Dan Wong will moderate a discussion on the mapping of design research and its development trajectory.
Design Incubation recently launched a new initiative to map current activities in Communication Design Research and Scholarship (R&S). We kicked off this project at the international Design Research Society (DRS) Festival of Emergence 2021, and workshopped a second phase with AIGA DEC November 2021. This map is a collaborative, living, visual document that will further establish historical precedents and future trajectories for Communication Design R&S. Join us as we share progress, generate dialogue, and continue to shape this project.
AIGA DEC edition with Design Incubation Chairs Jessica Barness, Liz DeLuna, Heather Snyder Quinn, and Dan Wong. Design Incubation recently launched a new initiative to map current activities in Communication Design Research and Scholarship (R&S). We kicked off this project at the international Design Research Society Festival of Emergence last month, and for this second phase, we are bringing it to the AIGA DEC. This map is a collaborative, living, visual document that will further establish historical precedents and future trajectories for Communication Design R&S. Join us as we share progress, generate dialogue, and continue to shape this project.
The notion of decolonizing type is massive in scope: from its history, to its design, application, technology, and future.
Laura Rossi García Professional Lecturer DePaul University
This research examines the history, practice, and pedagogy of typography. Typography is at the core of design—both implicit and explicit in its role in shaping language, culture, and power structures—but it is mired in “racial homogeneity and dominated by white men.”1 The selection, use, and application of typography—from style to legibility—can uphold or disrupt dynamics of power: who can read it, who uses it, who made it, whose voice does it carry—human, machine, the included or the excluded. While there is great movement to decolonize design, less is happening specific to decolonizing typography, or decolonizing type pedagogy. “Letterforms are loaded cultural objects” 2 —a container for language— and an “extension of the spiritual, social, political, and historic mind-set of nations”.3
The very notion of decolonizing type is massive in scope: from its history, to its design, application, technology, and future. How do we broaden and re-frame the structures and systems that exist in order to make room for oppressed and marginalized voices and make inclusive the societies in which we live? This presentation will introduce a series of case studies that serve as examples for how to reconsider the very root of thought around type systems and their effects and influence on our students, the field of design, and ultimately our products, systems, and societies.
1. Munro, Silas. “Typography as a Radical Act in an Industry Ever-dominate by White Men,” AIGA Eye on Design, August 26, 2019. Accessed: December 15, 2020. URL: https://eyeondesign.aiga.org/tre-seals-is-turning-typography-into-a-radical-act/ 2. Munro, Silas. Ib, id. 3. Shehab, Bahia and Haytham Nawar. “Early Arabic Printing” in A History of Arab Graphic Design. American University in Cairo Press: 2020. pp. 29-41.
Educators need diverse representation in course materials—students must feel seen in order to truly succeed.
Mia Culbertson Assistant Professor Kutztown University
Typography is central to design, yet the standard curriculum centers around Western, able-bodied, straight, white, and male figures, frequently misrepresenting or excluding marginalized communities. In educational and professional spaces, this can have harmful effects on BIPOC, LGBTQ+, and disabled designer and student communities. Creating a typography classroom that prioritizes equitable representation will avoid alienating minority student communities and reduce stereotyping through uninformed design decisions.
There has been a recent push in our discipline to decenter and decolonize our curriculum with the publication of resources like Decentering Whiteness in Design History Resources (Pass et al., 2020) and Extra Bold (Lupton et al., 2021); in this presentation I will discuss the importance of doing so specifically within the realm of typography. As the visual preservation of language, typography can be intricate, particularly when positioned within the larger context of world history. As often seen in other fields, minority communities’ contributions are often excluded from the canon despite frequently serving as the foundation on which Western designers expanded on; for example, facets of typography in the Belgian Art Nouveau movement can be linked to traditional Congolese motifs.
To send emerging designers out into the world who truly understand the cultural nuances of typography and creating with rather than for communities, educators need diverse representation in course materials—students must feel seen in order to truly succeed. Teaching non-Latin communications such as the ancient Vai syllabary and introducing designers from marginalized communities like Angel DeCora empowers students and ensures these significant contributions to the development of typography are not forgotten or “othered”; it also helps ensure students’ broad perspective and historical context as they develop their own typographic practices, avoiding stereotypes and appropriation in design. Decentering pedagogical perspective in the typography classroom has widespread implications for marginalized student communities and our discipline at large.
This process relies on steps familiar to designers: problem identification, research, and the cyclical process of iteration, making, and user testing.
Dori Griffin Assistant Professor University of Florida
Writing, like design and design education, is an iterative process which benefits from informal peer critique. Type Specimens: A Visual History of Typesetting & Printing (Bloomsbury Academic, forthcoming December 2021) is a global narrative of typographic history. It considers the problem of typography as a tool of capitalism and colonization and — according to Reviewer Two — “irresponsibly shows beginners too many [global] examples that aren’t canonical.” The Cary Fellowship at the Rochester Institute of Technology and the Design Incubation Fellowship, among others, have supported its development. Throughout, social media played a key role as a process tool in the book’s research-writing-design. This approach echoes how designers and educators deploy informal peer critique in the studio as a community-driven teaching and learning tool. This presentation explores how social media can support meaningful design-writing scholarship. This process relies on steps familiar to designers: problem identification, research, and the cyclical process of iteration, making, and user testing. As design develops a disciplinary literature of its own, designers can bring visual ways of knowing and learning to the process of writing our own diverse and often previously unknown histories. We can leverage tools seemingly alien to the scholarly writing process: sketching, informal peer critique, and social media texts, images, and discussions. I’ve approached Type Specimens as a project framed by code-switching and multilingual text production; the visual is, after all, a set of languages. Social media has been a powerful tool to fuel and document this process. This presentation shows that journey.
Saturday, October 23, 2021
Time: 1:00pm–2:00pm
Online ZOOM event
Hosted by Christine Lhowe, Assistant Professor and Christine Krus, Professor of Art & Design, College of Communication and the Arts, Seton Hall University.
Presentations will be published on the Design Incubation YouTube Channel after October 5, 2021. Virtual Conference will be held online on Saturday, October 23, 2021 at 1pm EST.
Friday, October 29, 2021
4PM EST
Online ZOOM Event
Designing Your Research Agenda is an panel discussion and open forum for design scholars and researchers to discuss various aspects of their research agendas. We aim to open a dialog regarding multiple challenges discovering one’s design research inquiry. Design Incubation will also be discussing some of their ongoing work with the mission and focus of supporting design research. Designing Your Research Agenda is an ongoing design research event series.
Some of the questions we will discuss with panelists
How did you determine your research agenda (high level timeline of your career/trajectory)
How do you define research and why do you think it matters — for society, the field, yourself?
How do your department and institution define and support the work you do?
How would you describe/categorize your department and institution?
How do you position your research: design theory, design history, design practice, design research (traditional graphic design, speculative design, UX/UI, typography, AR, VR, creative computing, design solutions, etc.), design pedagogy, or something else?
What barriers (if any) exist at your institution or in the field for creating and disseminating your research?
Moderators
Jessica Barness and Heather Snyder Quinn
PANELISTS
Tasheka Arceneaux-Sutton Associate Professor of Graphic Design North Carolina State University and Faculty at Vermont College of Fine Arts
Tasheka Arceneaux-Sutton is an Associate Professor of Graphic Design at North Carolina State University. She has taught graphic design at Southeastern Louisiana University and Typography at Loyola Marymount University. She is also a faculty in the low-residency MFA program in Graphic Design at Vermont College of Fine Arts. In addition, Arceneaux is the principal at Blacvoice Design, a studio specializing in branding, electronic media, identity, illustration, print, and publication design for educational institutions, non-profit organizations, and small businesses. Arceneaux’s research focuses on discovering Black people omitted from the graphic design history canon. Recently, her research is focused on Black women who have made significant contributions to the graphic design profession. She is also interested in the visual representation of Black people in the media and popular culture, primarily through the lens of stereotypes.
Liat Berdugo Associate Professor of Art and Architecture University of San Francisco
Liat Berdugo is an artist and writer whose work investigates embodiment, labor, and militarization in relation to capitalism, technological utopianism, and the Middle East. Her work has been exhibited and screened at Yerba Buena Center for the Arts (San Francisco), MoMA PS1 (New York), Transmediale (Berlin), V2_Lab for the Unstable Media (Rotterdam), and The Wrong Biennale (online), among others. Her writing appears in Rhizome, Temporary Art Review, Real Life, Places, and The Institute for Network Cultures, among others, and her latest book is The Weaponized Camera in the Middle East (Bloomsbury/I.B.Tauris, 2021). She is one half of the art collective, Anxious to Make, and is the co-founder of the Living Room Light Exchange, a monthly new media art series. Berdugo received an MFA from RISD and a BA from Brown University. She is currently an Associate Professor of Art + Architecture at the University of San Francisco. Berdugo lives and works in Oakland, CA. More at www.liatberdugo.com
Caspar Lam Assistant Professor Director of the BFA Communication Design Program Parsons School of Design
Caspar Lam is an Assistant Professor and the Director of the BFA Communication Design Program at Parsons. He is also a partner at Synoptic Office, an award-winning design consultancy working globally with leading cultural, civic, and business organizations. His research and practice explore the systematic relationships among graphic design, data, language, and their influence on visual culture. Caspar holds an MFA from Yale and degrees in biology and design from the University of Texas at Austin. He formerly led design and digital strategy at Artstor, a Mellon-funded non-profit developing digital products related to metadata and publishing for institutions like Harvard and Cornell. Adobe, AIGA, and the ID Annual Design Review have recognized his work. He has been a visiting critic at the Hong Kong Design Institute and served as an Adjunct Associate Research Scholar at Columbia University ́s GSAPP. He sits on the board of directors of AIGA NY.
This moment requires a potentially radical pivot towards reconsidering research and scholarship (R&S) in Communication Design. Academic institutions look to the disciplines for their knowledge and theoretical development within the field. They also expect established definitions and norms for research and scholarship, as the ways we bring forth novel work into thinking beyond the status quo. Therefore R&S must be defined by the discipline to ensure consensus among peers and thought leaders and subsequently recognized by institutions based upon their missions. We could be doing this better. The goal of this Moment is to generate a living, visual document to further establish historical precedents and future trajectories for Communication Design R&S. As the landscape broadens with new technological innovations, global crises force us to adopt new ways to share and communicate ideas and establish new methods, projects, and theses. This collaborative map will help to frame subsequent public discussions.
Outline: This Moment is part presentation, part workshop, and part coffee break.
The agenda will be as follows:
Brief introduction by the proposers
Proposers present a series of prompts
Groups are given access to a Miro online whiteboard
Full group collaboratively discussing a holistic map of Communication Design R&S
