Graphic Design Principles: A History- And Context-Based First-Year Design Textbook

Insight into the process of design innovation, influence, and interpretation

Anita Giraldo
Associate Professor
New York City College of Technology, CUNY

Patricia Childers
Adjunct Professor
New York City College of Technology, CUNY

In teaching first-year students, we find that most have definite “style” preferences. However, many have little idea about the nuances that resonate with them. While still in its development phase, research has begun into a design textbook to teach various design principles by scaffolding skills and design history to complete a series of one-semester projects. This book aims to bridge the gap between creation and context so that students can make informed design decisions.

Integral to this project is the awareness of the often-overlooked influences and lack of diversity in the cannon of graphic design. Students’ research interests will not be limited. Instead, students are encouraged to contribute to design history by introducing objects or designers that are not part of the cannon. The range of student contributions will create an overview of a specific time and place.

The projects include the development of a graphic image, a hand-drawn typographic project, and a three-dimensional or time-based media project. It culminates in the design of a tribute poster to a significant graphic or industrial designer.

The book covers many aspects and principles of graphic design. However, this is a book for a freshmen design course. The outcome is to open the door to how visual elements influence the viewer and solve problems and laying the foundation for true design thinking. With insight into the process of design innovation, influence, and interpretation, student will be better prepared to advance their design study with a better understanding of the layered process of design.

This research was presented at the Design Incubation Colloquium 7.1: Oakland University, MI on October 17, 2020.

Design Incubation Colloquium 7.1: Oakland University

A Virtual Conference October 17, 2020, 1PM EST.

Presentations will be published on the Design Incubation YouTube Channel after October 3, 2020. Virtual Conference will be held online on Saturday, October 17, 2020 at 1pm EST.

Colloquium 7.1: Oakland University (#DI2020oct) will be held online. Registration for this event below.

Hosted by Maria Smith Bohannon and the Dept of Art and Art History at Oakland University, MI. This event is open to all interested in Communication Design research.

Presentations

A Design Conversation of the Interaction between Iranian and American Visual Culture
Setareh Ghoreishi
Assistant Professor
Oakland University

Exploring Connections between Environment and Community Through Design
Danilo Bojic
Assistant Professor
Winona State University

The Machine Hand
Ryan Molloy
Professor
Eastern Michigan University

Let’s Stay Neighbors: A Case Study in Civic Engagement
Chad Reichert
Professor
College for Creative Studies, MI

Sustainable Design Thinking: Changing the Design Process
Maria Smith Bohannon
Assistant Professor
Oakland University, MI

Graphic Design Principles: A History- And Context-Based First-Year Design Textbook
Anita Giraldo
Associate Professor
New York City College of Technology, CUNY

Patricia Childers
Adjunct Professor
New York City College of Technology, CUNY

The Children of Loki: Pairing Norse Mythology With Contemporary Visuals to Create a Provocative Narrative
Jimmy Henderson
Graphic Designer

Jimmy Henderson | Design & Illustration

Core Values Matter: The Role of the People in Shaping Corporate Responsibility
Lilian Crum
Assistant Professor
Lawrence Technological University

Why Design Educators Should Embrace Collaborative (Group) Work in the Design Classroom 
Abby Guido
Assistant Professor
Tyler School of Art and Architecture

Colloquium 7.2: CAA Conference 2021 Call for Submissions

109th CAA Annual Conference, Virtual.
Deadline for abstract submissions: September 16, 2020.

We invite abstract submissions on presentation topics relevant to Communication Design research. Submissions should fall into one or more of the following areas: scholarly research, case studies, creative practice, or design pedagogy. We welcome proposals on a variety of topics across the field of communication design.

Accepted researchers will be required to produce a 6-minute videotaped presentation that will be published on the Design Incubation channel. The CAA conference session will consist of a moderated discussion of those presentations.

Submit an abstract of 300 words using the Design Incubation abstract submission form found here:
https://designincubation.com/call-for-submissions/

Submissions are double-blind peer-reviewed. Reviewers’ feedback will be returned. Accepted presentation abstracts will be published on the Design Incubation website.

109th CAA Annual Conference
February 10–13, 2021

Exact date and time, to be determined. This is a virtual conference event. Presenters will follow the basic membership and fee requirements of CAA.

We are accepting abstracts for presentations now until September 16, 2020.

Colloquium 7.3: Florida Atlantic University, Call for Submissions

Call for design research abstracts. Deadline: Saturday, January 9, 2021.

Submission Deadline: Saturday, January 9, 2021.

Event date: Saturday, April 10, 2021.

We invite designers—practitioners and educators—to submit abstracts of design research. This is a virtual event format.

Double-blind peer-reviewed colloquium abstracts will be published online. Please review the articles, Quick Start Guide for Writing Abstracts and Writing an Academic Research Abstract: For Communication Design Scholars prior to submitting.

Accepted presentations will be videotaped by the researchers and published online on the Design Incubation channel which are due by March 27, 2021. A moderated discussion will be held virtually on April 10, 2021. We encourage all attendees to watch the videos in advance of the moderated discussion. This event is open to all interested in Communication Design research.

Hosted by Camila Afanador-Llach, Assistant Professor + Graduate Coordinator, Graphic Design in the Dorothy F. Schmidt College of Arts and Letters at Florida Atlantic University

Presentations format is Pecha Kucha.

For more details, see the colloquia details and description. Abstracts can be submitted online for peer review.

Session 3: Teaching for Our Changing Industry

Robin Landa will be on a panel of experts, including Doug Davis and Thomas Kemeny discussing education of advertising.

SESSION 3: TEACHING FOR OUR CHANGING INDUSTRY
FRIDAY, AUGUST 7, 12 PM–2 PM EDT Even without a global pandemic on our hands, the methods with which we teach and empower our students — and ourselves — are forever being adjusted, revamped, and reinvented. In this session, speakers will discuss some of the latest trends in educating students for advertising and design-related fields. As a participant, you’ll be able to chat and compare notes with other educators, with the hopes of bringing back new ways of thinking to your respective classrooms and programs.

SPEAKERS Douglas Davis — Chair, B.F.A. in Communication Design, New York City College of Technology Thomas Kemeny — Author/Freelance Copywriter Robin Landa — Distinguished Professor/Author, Kean University

There are plenty of obstacles and challenges facing education in 2020. With the Global Educators Summit, we hope that we can all come together to share our thoughts and experiences in order to take them on. We hope you’ll join us in August! GLOBAL EDUCATORS SUMMIT
August 3, 5 & 7, 2020 LEARN MORE + REGISTER

450 W. 31st St.
6th Floor
New York, NY 10001
212.979.1900

Design Incubation Writing Groups

Two groups, based on scheduling preferences and project type, are open to academics, researchers, and writers working in the field of communication design.

Design Incubation is pleased to announce a Writing Group program for the 2020–21 academic year.

Scholarly writing is an integral part of many design faculty’s research agenda. As designers and writers, we know it can be daunting to sit down in front of a blank screen. Participating in a writing group provides structure, support and feedback. It’s also a way to build accountability into your writing practice.

For a writing group to work, it requires a serious, regular commitment from each member. For this inaugural program, Design Incubation will assemble two groups based on scheduling preferences and project type. Details on the structure and varying levels of commitment for each of the two groups are outlined below. Groups are open to academics, researchers, and writers working in the field of communication design. We will give preference to full-time faculty. (At this time we are not accepting graduate students.) The cost is $55 for the year. Ten spots are available for the 2020/21 academic year.

Each group will have a participant who is the designated Coordinator, responsible for light administrative work, including scheduling meetings; maintaining group accountability goals; and communicating with the Writing Group program DI Chairs to provide updates on group progress and ongoing feedback on the program. Design Incubation will recognize the Coordinators on their website and the position can be used to demonstrate service to an organization at a national level.

Applications will be considered immediately upon submission and they can be submitted through August 5th, 2020 (Due to an overwhelming response, we have closed applications early). Design Incubation will provide official letters of acceptance to allow attendees to request funding from their institutions.

2020–21 Pilot Launch Groups

Each group will set a regular day and time to meet throughout the semester. A fixed meeting time reinforces the notion that your writing practice takes priority and promotes accountability.

Weekly Writing Accountability 

Best for: Faculty, writers, or researchers looking for accountability to establish a writing practice.

Description: The weekly accountability Writing Group will provide a support network for establishing a regular writing practice and help group members set and achieve goals related to writing and/or research. In addition to participating in weekly video conference meetings, members will be responsible for presenting a writing/research plan, maintaining a writing log, and completing readings related to writing. 

1-hour video conference call every week from August 2020–May 2021

Responsibilities:

  • Create a research/writing plan that details your project(s) and timeline(s)
  • Maintain a writing log including dates, times, and activity
  • Complete group-related assignments that may include readings, podcast episodes, or writing exercises

Bi-Weekly Writing Accountability 

Best for: Faculty, writers, or researchers looking for accountability to establish a writing practice but who cannot accommodate weekly meetings.

Description: The bi-weekly accountability Writing Group will provide a support network for establishing a regular writing practice and help group members set and achieve goals related to writing and/or research. In addition to participating in bi-weekly video conference meetings, members will be responsible for presenting a writing/research plan, maintaining a writing log, and completing readings related to writing. 

1-hour video conference call every other week from August 2020–May 2021

Responsibilities:

  • Create a research/writing plan that details your project(s) and timeline(s)
  • Maintain a writing log including dates, times, and activity
  • Complete group-related assignments that may include readings, podcast episodes, or writing exercises

Proviso: If you don’t show up for three meetings in a row, you may be dropped from the group. 

The 2020 Design Incubation Communication Design Awards

2020 Design Incubation Educators Awards competition in 4 categories: Creative Work, Published Research, Teaching, Service

Congratulation to the recipients of the 2020 Communication Design Awards!

Scholarship: Creative Works Awards

Winner: Cradlr: A Design Project for Refugee Children

Jing Zhou
Associate Professor
Department of Art and Design
Monmouth University

Runner-up: afFEMation.com

Jane Connory
Lecturer
Art, Design & Architecture
Swinburne University of Technology and Monash University

Scholarship: Published Research

None awarded

Service Award

Winner: Diseño y diáspora podcast

Mariana Salgado
Service Designer/ Lecturer
Ministry of the Interior in Finland

Andrés Fechtenholz
Julian Pereyra
Antonio Zimmermann
Mercedes Salgado

Runner-up: AIGA Design Educators Community SHIFT 2020 Virtual Summit

Alison Place
Assistant Professor
University of Arkansas

Liese Zahabi
Assistant Professor
University of New Hampshire

Alberto Rigau
Estudio Interlínea

Teaching Award

Winner: If This is Theory, Why Isn’t It Boring? Connecting traditional text[book]s to real-life contexts with Augmented Reality

Deborah Littlejohn
Associate Professor
College of Design
North Carolina State University

Special Award – joint winners

Jury Commendation for Diversity, Equity, and Inclusion
Scholarship: Creative Works: Expanding the Canon:

Jane Connory

Service: Expanding the Canon:

Mariana Salgado

Graduate Student Awards

None awarded

ABOUT THE 2020 JURY

Gail Anderson is an NYC-based designer, educator, and writer. She is Chair of BFA Design and BFA Advertising at the School of Visual Arts, and the creative director at Visual Arts Press. Anderson has served as a senior art director at Rolling Stone, creative director of design at SpotCo, and as a designer at The Boston Globe Sunday Magazine and Vintage Books. She has taught at SVA for close to thirty years and has co-authored 15 books on design, typography, and illustration with the fabulous Steven Heller. Anderson serves on the Citizens’ Stamp Advisory Committee for the US Postal Service and the advisory board of Poster House. She is an AIGA Medalist and the 2018 recipient of the Cooper Hewitt, Smithsonian Lifetime Achievement Award for Design. Her work is represented in the permanent collections of the Library of Congress, the Milton Glaser Design Archives, and the National Museum of African American History and Culture.

Fatima Cassim, Ph.D., heads the Information Design division in the Department of Visual Arts at the University Pretoria, South Africa. In 2012, she received a Harvard South African Fellowship for a research residency at Harvard’s Graduate School of Arts and Sciences. Her research focuses on the culture of design; in particular, she is interested in design activism and the possible impact it may have on design citizenship. Dr. Cassim is the co-editor of the accredited Image & Text journal and the Director of Education on the board of directors for Open Design, a South African NGO that uses and promotes design to innovate, educate and build resilient communities.

Denise Gonzales Crisp is a Professor of Graphic Design and Director of Graduate Programs for Graphic Design at North Carolina State University College of Design. She is the author of Graphic Design in Context: Typography (Thames & Hudson, 2011). Her juried and commissioned essays have been published in Design and Culture Journal, Design Observer, Design Research, The Design Dictionary, and other notable anthologies. Gonzales Crisp is a contributing editorial board member for Design and Culture Journal. A member of the graphic design professional organization American Institute of Graphic Arts since 1989, she has served on the Los Angeles chapter’s advisory board.

Paul J. Nini is a Professor and past Chairperson in the Department of Design at The Ohio State University, where he has also acted as Graduate Studies Chair and Coordinator of the Visual Communication Design undergraduate program. His professional service activities have included: board member of the Graphic Design Education Association; member of AIGA’s Design Educators Community steering committee; editorial board member for the ico-D journal Communication Design: Interdisciplinary and Graphic Design Research; and advisory board member for AIGA’s Dialectic journal. A collection of his academic writing can be found at – https://medium.com/@pjn123.

Maria Rogal is a Professor of Graphic Design and leads the new Design & Visual Communications MFA at the University of Florida. She is the founder of D4D Lab, an award-winning initiative to co-design with indigenous entrepreneurs and subject matter experts to generate sustainable local outcomes supporting self-determination. She has lectured and published about social and co-design, recently co-authoring “CoDesigning for Development,” which appears in The Routledge Handbook of Sustainable Design. Her research has been funded by AIGA, Sappi, and Fulbright programs, among others, and her creative design work has been featured in national and international juried exhibitions.

Teal Triggs, Ph.D., (Chair) is a Professor of Graphic Design and leads on the MPhil/Ph.D. programme in the School of Communication, Royal College of Art, London. As a graphic design historian, researcher and educator she lectures and broadcasts widely and her writings have appeared in numerous international design publications and edited books. Her recent books include: co-editor of The Graphic Design Reader (Bloomsbury), author of Fanzines (Thames & Hudson), and The School of Art (Wide Eyed) which was shortlisted for the ALCS 2016 Educational Writer’s Award. She is a Fellow of the Design Research Society, International Society of Typographic Designers and the Royal Society of Arts.

Design Incubation announces a call for nominations and entries for the 2020 awards for communication design educators and graduate students in the areas of scholarship, teaching, service. The aim of the awards program is to discover and recognize new scholarship (creative work and publications), teaching, and service in our broad and varied discipline. We hope to expand the design record, promote excellence and share knowledge within the field. 

This year, the jury also will be considering commendations for work covering the area of diversity, equity, access, and inclusion in communication design. We encourage submissions of work that relate to these areas for consideration.

Nominations

We kindly ask colleagues and mentors to identify outstanding creative work, publications, teaching, and service being done by design educators and graduate students in our field and to nominate these individuals for an award. Nominations will be accepted from April 15 to July 31, 2020. 

Entry Guidelines

Entries will be accepted from June 1–August 31, 2020. Complete the online entry form with the following:

  • Title: Description of project and outcomes (not to exceed 500 words)
  • Supporting Materials (limited to 5-page medium resolution pdf of artwork; web links to websites, videos, other online resources; published documents or visual documents)
  • Bio of applicant/s (150 words per applicant)
  • Curriculum vitae of applicant/s

New Initiative for the 2020 Design Incubation Awards: Graduate Student Work 

Beginning this year, Design Incubation is accepting entries in a new juried area of Graduate Student Work. The future of communication design education begins with the work of future faculty and researchers in the field of Communication Design. Recognition of graduate student work will be grouped and reviewed in the categories of scholarship, creative projects, and service. Graduate students currently enrolled in graduate design programs are invited to submit scholarship, creative projects, and service projects they completed during graduate study or up to one year after graduation. 

RGD Educator Webinar June 25 – How do we teach true resilience in young designers?

Thursday, June 25 at 12 PM Eastern Time

This panel discusses how to balance the need to deliver crafted design content with the need to build resilient and resourceful designers for an ever-changing industry. The webinar will be structured in the following format: The moderator will start with questions for each of the panelists, then we move to an open forum and finally take questions from the audience. The webinar will be about 1 hour in length.

Our panelists will answer the following questions:

What does modern-day resiliency look like?

How do employers know they are getting a flexible, adaptable designer who can change and mold with the times?

Defining why we need resilient designers. Why does this matter just as much as their portfolio?

How do we prepare designers for complete shifts in the working experience and changes in delivery and content?

How do we both deliver and challenge the students to be resourceful and self sufficient? 

Panelists

Gail Anderson, Chair of BFA Design & BFA Advertising at the School of Visual Arts in NYC & Creative Director at Visual Arts Press at SVA

Greg Dubeau RGD, Part-time Professor at NSCAD University in Halifax & Freelance Graphic Designer

Hyein Lee RGD, Professor in BA Illustration program at Sheridan College in Oakville (ON) & Motion Designer

Saskia van Kampen RGD, Assistant Professor at San Francisco State University & Contemporary Visual

ArtistModerator: 

Bianca  DiPietro RGD, Program Coordinator & Professor at Humber College in Toronto Pricing RGD Members:

FREE Non-Members: One webinar – $30; Pkg of 4 – $100
Register here.

Others in this series

September 25: Student Edition – What did you not learn in school that you needed?

October 23: The facilitation versus delivery debate.

November 27: Connecting the industry to education. What can we do better?

Response and Adaptation for Online Teaching 1.0

A Moderated Discussion for Educators
Wednesday, March 25, 2020
1pm EST (10am PST)

Wednesday, March 25, 2020 
1pm EST / 10am PST

Hosted by
Lisa Hammershaimb
Associate Dean of Curriculum
Independence University

Are you new to online and remote instruction? Do you have questions or concerns? Join a live Q&A Session with educators who have experience working in both synchronous and asynchronous online learning environments. Ask questions and learn about best practices. Hear about the range of tools these educators use to create engaging online design courses. Join our community and connect with other educators as we discuss the tips, tricks and challenges of working in the online learning environment. 

Who should attend: 

Educators who are transitioning to a fully online learning environment for the first time. Those of you who have taught online or hybrid classes in the past are encouraged to take part and share tips and tricks. Think you may have to start teaching online? Come and hear what others have found to be helpful. All are welcome!   

(Chat discussion can be found here: https://social.designincubation.com/topic/259-response-and-adaptation-for-online-teaching-10/ )

Panel participants: 

Lisa Hammershaimb

Dr. Lisa Hammershaimb is a visual designer and design educator whose research investigates community, presence, and the porous borders between here/there + digital/physical.A 2018 graduate of the EdD program in Distance Education from Athabasca University, Lisa’s dissertation focused on how design educators use the internet to decentralize and extend studio pedagogy. Through her work, Lisa aspires to inspire design educators to be brave in the face of complexity and to build inclusive structures, where all participants can learn how to navigate and thrive in an increasingly information-abundant world.

Alex Girard

Alex Girard is a graphic designer and design educator who believes in the power of design to connect people to ideas, visually. His recent work focuses on developing meaningful assessment practices that define and help to constructively evolve curriculum, rather than exclusively evaluate it. Throughout his career, he has worked to adopt technology at the forefront of the field, and is currently exploring virtual course management systems and other online tools in an effort to create virtual collaborative spaces. Alex coordinates the Graphic Design program at Southern Connecticut State University, and serves as the Director of Peer Review for Design Incubation. 

Aaris Sherin

Aaris Sherin is a design educator, researcher and writer. She is a professor of graphic design at St. John’s University in Queens, New York. Her teaching focuses on using blended hybrid models of instruction in FTF classes as well as teaching courses in a fully online learning environment. Sherin’s newest teaching strategies include adding synchronistic modules to online courses as well as working with course management tools and other software to create innovative frameworks for critique in online studio and lecture style courses.

Mitch Goldstein

Mitch Goldstein is a designer, artist, and educator based in upstate New York, where he is an Associate Professor at Rochester Institute of Technology, teaching in the College of Art and Design. He has a fine arts practice focusing on a variety of digital and analog materials and both writes and speaks about art and design education, pedagogy, and creative practice. His courses frequently mix analog and digital making, as well as using both in-person and online teaching and critique tools and methods. He received his MFA in Design/Visual Communications from Virginia Commonwealth University’s School of the Arts, and his BFA in Graphic Design from Rhode Island School of Design. He is currently pursuing another Master’s Degree in Furniture Design from RIT. 

Dennis Cheatham

Dennis Cheatham is the Graduate Director of xdMFA, a transdisciplinary distance-learning MFA in Experience Design at Miami University in Oxford, Ohio. He has been teaching online and hybrid courses in experience design and design research since 2016. Dennis has implemented pedagogical tools to facilitate highly engaged distance learning, including Experience Points, the Risk Bonus, single-point rubrics, Slack, and PACES: A Multiple Intelligences Model for Design Education. Dennis has used his background in web development and audio/video production to develop accessible, responsive templates for Canvas LMS and engaging feedback videos and tutorials to simulate the face-to-face experience for learners.

Teaching Online? Please Share Your Experiences

How have you adapted a class or course for remote instruction or online learning?

https://social.designincubation.com/topic/252-teaching-online-resources-experiences-tools-recommendations/

Have you created an online class or entire course? Please share your recommendations and experiences on our bulletin board. Click on the link above to join the discussion.

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If you have questions or recommendations, please let us know at info@designincubation.com.