Author: Design Incubation

Thoughtful Social Impact Through Scaffolded Design Methods and Well-Time Fieldwork

A spring 2018 design studio, case study—how to attain that balance of a good quality course and meaningful social design.

Cynthia Lawson
Associate Professor of Integrated Design
Parsons, The New School

Alik Mikaelian
MFA Transdisciplinary Design Candidate
DEED Lab Research Fellow
Parsons, The New School

Devanshi Sihare
Design Strategist

Megan Willy
MFA Transdisciplinary Design Candidate
Parsons, The New School

The past decade has seen an explosion of interest from the design academy in running projects and courses on design and social impact. The challenge remains, however, to have students get enough exposure on relevant competencies in the 15-week semester.

This presentation discusses a spring 2018 design studio as a case study in how to attain that balance of a good quality course and meaningful social design. Specific methods of both course development and delivery as well as conducting design research are discussed. The ultimate stakeholders of this course’s projects were in a different country and not easily accessible, adding a particular complexity.

The first part of the semester included exercises such as an Ecosystem Map and the Business Model Canvas. Students developed a Theory of Change placing special emphasis on the assumptions they were making about their stakeholders, which were clarified during the fieldwork research which took place in Guatemala over Spring Break.

The second part of the semester included expert interviews and guest visits, to support each project in becoming  as realistic as possible.

We argue that while the design process is often used as the central point of discussion for studios, there are, in fact, other variables such as the weekly structure, the timing of fieldwork, and the explicit scaffolding of learning, which can yield more effective social impact design. The key is getting enough exposure on relevant competencies dealing with social impact design into the 15 week semester.

This research was presented at the Design Incubation Colloquium 4.4: Parsons Integrated Design on Thursday, June 14, 2018.

Urban Abstract Design of Modern Architecture in Bauhaus

Designers must delve beneath the obvious principles of Bauhaus purity and minimalism to comprehend how human memory and sense perception contribute to our experience

Min K. Pak
Assistant Professor of Graphic Design
Art & Design
University of Southern Indiana

Photography reflects memory, allows us to ponder our past thinking and past experiences in our environments. At the boundaries between graphic design and photography, we can observe patterns in urban environments and associate these patterns with recalled sounds and human emotions.

In 1923, Lucia Moholy (1894-1989) sought to capture a futuristic vision in Bauhaus architecture. Her photographs balance the clarity, simplicity, and asymmetry that represent Bauhaus’s spirit of utopian zest and vitality and openness of spirit. Indeed, Moholy’s extreme verticals, tilted frames, and abstract forms emphasize the simple, clean, beautiful lines characterizing Bauhaus architecture.

Since each building employs its own architectural language, I identify the words for these urban shapes, for their forms and structures—freeing these buildings from their specific spatial contexts so that we observe them individually, seeing beauty even in marginal details of everyday city life.

Beyond merely documenting discoveries in Moholy’s photographs, I explicate her new ways of seeing this geometric, abstract architecture as a response to reading the world’s simplicity and organic autonomy. I contend that we designers must delve beneath the obvious principles of Bauhaus purity and minimalism to comprehend how human memory and sense perception contribute to our experience with both photography and Bauhaus.

This research was presented at the Design Incubation Colloquium 4.4: Parsons Integrated Design on Thursday, June 14, 2018.

Power in the Dark

Through the elimination of fear, women will be free to wander the darkened streets.

Nina Cooke John
Assistant Professor
Parsons, The New School for Design

We women are especially supposed to be afraid of the night… For a woman to walk on the street at night is not only to risk abuse, but also…to ask for it. The woman who transgresses the boundaries of night is an outlaw who breaks an elementary rule of civilized behavior: a decent woman does not go out…at night….freedom of movement is a precondition for freedom of anything else…

Andrea Dworkin, “The Night and Danger”, 1979 from Letters From a War Zone

Purposeless walking at night in the city is particularly magical, opening up a portal into the present and connection to the urban environment.

How might we, using urban design strategies, create an intervention that will empower women to walk at night?

People in New York City, the city that never sleeps, walk through the streets at night purposefully for many reasons; whether walking home after partying, or after work as a nurse, doctor, store clerk, bartender, streetwalker, or taxi driver. Even they, perhaps, can lose themselves, even briefly, in the otherworldly aura of the city at night.

Through the elimination of fear, women will be free to wander the darkened streets. The power to perform this defiant act will come from other women; connected through this intervention.

Light Tower Intervention

  • Towers develop in response to local neighborhood association signage in.
  • Glowing poles illuminate dark crevices in spaces between buildings.
  • Light in sidewalk marks the locations of the installations while lighting the path.
  • The entire installation is activated only as women with the associated app approach.
  • Crowd sourced messages from women are etched into reflective polished steel surfaces and on video screens that activate as women walk by.
  • Women walking by with the app map their movements which can be shared with others.

This research was presented at the Design Incubation Colloquium 4.4: Parsons Integrated Design on Thursday, June 14, 2018.

Teaching the Truth About Eric Gill in the Age of #MeToo: A Classroom Case Study

I believe we have a responsibility as educators to provide young people with honest information so that they are empowered to make choices that reflect their values.

Dave Gottwald
Assistant Professor
University of Idaho

When I was in graduate school, it was occasionally remarked that widely revered English artist Eric Gill was “a bit odd.” However, it was not until I had to prep a new History of Typography course that I realized this was a euphemism for “monster.” I knew that his eponymous san serif is essentially the Helvetica of the UK—you can find everywhere from British Rail and the BBC to the Church of England and many children’s books. Gill Sans is the face that advises all to KEEP CALM AND CARRY ON.

The truth is that Eric Gill molested two of his daughters from their teen years onward. He exposed himself to children and to women who worked for him. He maintained a sexual relationship with his sister for most of his life, and he even had carnal relations with the family dog. We know this from Gill’s own journals, which were brought to light in a definitive biography published in 1989. Yet in the two design history texts assigned for my course, one is completely silent about Gill’s crimes, and the other glosses over it.

I believe we have a responsibility as educators to provide young people with honest information so that they are empowered to make choices that reflect their values. Even though I teach at a rural campus in a conservative area, my students were more prepared to hear and talk about Gill’s crimes than I had anticipated. I will present a case study outlining the material presented, including highlights from our lively discussion about what responsibility one has in using a typeface. I will share the posters they designed about the subject, and quote from their written responses—both about Eric Gill and his typefaces, and their assessment of how I delivered the material.

This research was presented at the Design Incubation Colloquium 4.4: Parsons Integrated Design on Thursday, June 14, 2018.

Story-Doing Concepts

To create a fundamental shift to what a brand or entity’s story can do for the greater good, we have to think of storytelling in terms of actions.

Robin Landa  
Distinguished Professor
Michael Graves College, Kean University

Underpinning any successful brand or nonprofit is a distinctive story. In today’s global economy, to differentiate a brand, social cause, or organization in people’s minds, storytelling is critical. That story involves brand values and strategy—what a brand or entity stands for and communicates. To create a fundamental shift to what a brand or entity’s story can do for the greater good, we have to think of storytelling in terms of actions. Ty Montague and Rosemarie Ryan, creative directors at co: collective, call this proposition StoryDoing.

Rather than conceiving promotional communication design that merely tells the brand story, I teach students to conceive promotional design concepts that involve beneficial actions on the part of the brand or entity. To conceive story-­‐doing concepts, one needs to restructure the idea generation process to embrace social good. Can the communication design solutions contribute to society in terms of beneficial messaging, a business platform (think Bombas or Warby Parker), or charitable works?

Think of how Dove brand advertising changed the conversation about beauty through their Real Beauty campaigns. Dove listened to the negative messaging women were writing on social media and set out to change the conversation. Partnering with NBA star Kevin Durant, Kind Snacks announced their goal was to “launch a new cultural initiative that aims to challenge deeply rooted stereotypes and redefine cultural perceptions of strength and kindness.” Instead of merely promoting Kind Snacks, their communication design goals included changing the conversation about what it means to be strong.

The story-doing proposition can become an organizing principle for conceiving communication design concepts incorporating socially positive actions on the part of a brand. To shift the brand storytelling paradigm to a story-doing one, students must learn how to conceive brand stories with organic beneficial actions. This presentation will center on teaching students to conceive story-doing design projects.

This research was presented at the Design Incubation Colloquium 4.4: Parsons Integrated Design on Thursday, June 14, 2018.

Visualizing Historical Arguments

A Hispanic identity has been part of the United States since long before the massive immigration of the last decades. I explore the process as a form of research over finished forms.

Camila Afanador-Llach
Assistant Professor, Graphic Design
Florida Atlantic University

Visual representations of arguments based on historical events have the potential to shed light on contemporary issues. The graphic formats to structure such representations can include maps, data visualizations, and interactive archives. In this presentation, I show a series of projects where I use the tools of design to explore contemporary questions about the identity of places with a historical perspective. Using datasets and existing archives I seek to make evident the argument that a Hispanic identity has been part of the United States since long before the massive immigration of the last decades. I explore the process as a form of research over finished forms. With each iteration I continue to understand how arguments developed in long narrative texts can be communicated through visual forms.

In my engagement with historical narratives, I pursue more inclusive frameworks and decentralized ways of telling stories. Representing an argument in a visual format is also an act to bridge design practices with the humanities in the hope to establish methodologies for collaborative interdisciplinary endeavors.

This research was presented at the Design Incubation Colloquium 4.4: Parsons Integrated Design on Thursday, June 14, 2018.

The Future of Water

This project examines the critical relationship between storytelling and information, specifically, quantitative insights, within a dynamic virtual setting, of current events in the social sector—our global water crisis.

Jeannie Joshi
Principal/Director
Joshi Design LLC (joshidesign.com)

Mike Edwards
Founder/Lead Technologist
rich | strange (richstrange.com)

“The question of ‘experience’ is frequently debated in design circles, and particularly in educational circles where students have a tendency to mistake software as a way to transform themselves into film directors. The prevailing sentiment seems influenced not only by the stylistic urge to layer but also by the expectation that design must address new and complex audiences in new and complex ways.”

—Jessica Helfand, Essays on Graphic Design, New Media, and Visual Culture.

As interactive technologies become more complex and traditional narrative structures more layered—information and data are themselves becoming a powerful narrative tool.

Driven by our passion for both social impact and mixed reality, this project examines the critical relationship between storytelling and information, specifically, quantitative insights, within a dynamic virtual setting, of current events in the social sector—our global water crisis.

We begin to shape a new territory for human-centric interaction design through the use of mixed reality, striking a balance between craft and execution, context and purpose.

This project, Future of Water, is a proof of concept, of a virtual-reality data experience, that aims to critique the scarcity of information innovation within larger problem areas—in this instance, the global water gap.

Breaking down the quantitative data sets from McKinsey & Company’s economic report “Charting Our Water Future” our work:

  • showcases how VR affordances can adapt and illuminate these quantitative insights within the setting of mixed reality
  • suggests a process of divergent and convergent thinking for a diversity of stakeholders, including educators
  • demonstrates the transformative power of mixed reality storytelling, and
    educates our audience on the challenges that designers will face in creating functional solutions working with edge technologies

 

This research was presented at the Design Incubation Colloquium 4.4: Parsons Integrated Design on Thursday, June 14, 2018.

Tactics & Strategies

This presentation will discuss tactics and strategies for critique within the design school classroom that go beyond the archetypal “group crit,” and into innovative and unexpected ways of engaging students in critical dialog.

Mitch Goldstein
Assistant Professor
School of Design
Rochester Institute of Technology

Educating designers is a complex and layered process — a chaotic mixture of facts and opinions disseminated primarily through critical discourse. This presentation will discuss tactics and strategies for critique within the design school classroom that go beyond the archetypal “group crit,” and into innovative and unexpected ways of engaging students in critical dialog.

The AIGA “Designer of 2025” suggests that students need to learn a number of emerging competencies while attending design school, including working with complexity, understanding accountability for their design decisions, and embracing new forms of sense-making and dialog within their work. In addition to teaching the formal and methodological elements of design, educators need to make sure students have a clear understanding of why and how their design decisions resulted in work that accomplished its goal or missed the mark. This understanding primarily comes from critique.

Educators place a high value on critique, for many of us, it is how we spend the majority of our class time. Traditionally, critique has happened in a large group setting, with all members of the class and the instructor discussing each project one by one and offering feedback as a group. This method has value but is too often about social baggage and performance art, with the same handful of outgoing students doing most of the talking, drowning out students who are quieter or more anxious in large groups. This presentation asks a simple question: what are the most useful, most effective ways to give and receive feedback in the classroom? We have all had students we know are excellent thinkers but never speak in a large group critique — it may be time to move past the traditional models of feedback into other ways of helping students better understand what is happening within their work.

This research was presented at the Design Incubation Colloquium 4.4: Parsons Integrated Design on Thursday, June 14, 2018.

Call for Entries: Communication Design Educators Awards 2018

Accepting entries for the Communication Design Educators Awards 2018. The deadline for applications is May 31, 2018.

Design Incubation is delighted to announce we are now accepting entries for the Communication Design Educators Awards 2018. The deadline for applications is May 31, 2018.

The distinguished jurors for 2018 are the following:

Jorge Meza Aguilar
Professor of Strategic Design
Provost for Outreach and Collaboration
Universidad Iberoamericana
Mexico City, Mexico

Ruki Ravikumar
Director of Education
Cooper Hewitt, Smithsonian Design Museum 
New York, NY

Wendy Siuyi Wong
Professor
Graduate Program Director
Department of Design
York University
Toronto, Canada

Steven McCarthy
Professor of Graphic Design
University of Minnesota

Maria Rogal
Professor of Graphic Design
University of Florida

Categories

  • Scholarship: Published Research
  • Scholarship: Creative Work (design research, creative production, and/or professional practice)
  • Teaching
  • Service  (departmental, institutional, community)

For eligibility and criteria, go to the Competition Overview page.

For application process, go to the Awards Application Process page.

The awards will be announced the first week of September 2018.

The Design Incubation Communication Design Awards 2018

2018 Design Incubation Educators Awards competition in 4 categories— Creative Work, Published Research, Teaching, Service.

Call for Entries: Deadline, May 31, 2018

CATEGORY: SCHOLARSHIP CREATIVE WORK

Works in Process

Scholarship: Creative Work Award Winner

George Garrastegui
Assistant Professor
Communication Design
New York City College of Technology, CUNY

What Does Democratic Design Look Like? Establishing the Center for Design in the Public Interest at the University of California, Davis

Scholarship: Creative Work Award Runner Up

Susan Verba
Professor
University of California, Davis

CATEGORY: SCHOLARSHIP PUBLISHED RESEARCH

Unawarded

CATEGORY: TEACHING

Lowering Barriers to Access at the North Carolina Museum of Natural Sciences

Teaching Award Winner

Helen Armstrong
Associate Professor
North Carolina State University

CATEGORY: SERVICE

LEAP Dialogues: The Educators Guide

Service Award Winner

Mariana Amatullo
Associate Professor
Parsons School of Design, The New School

Andrew Shea
Assistant Professor
Parsons School of Design, The New School

Jennifer May
Director, Designmatters
ArtCenter College of Design

Recognition of excellence through peer review in scholarship, teaching, and service is fundamental to the professional development of communication design academics. To support this need, Design Incubation established the Communication Design Educators Awards in 2016.

An independent jury of esteemed design educators is invited by the Awards Jury Chair. This year’s jury chair, Maria Rogal, invited these internationally recognized jurors: Jorge Meza Aguilar, Ruki Ravikumar, Wendy Siuyi Wong, and Steven McCarthy. Rogal writes, “this jury reflects the diverse perspectives and experiences that exist in communication design today.”

The awards acknowledge faculty accomplishments in the areas of published research, creative work, teaching, and service. The award processes and procedures are rigorous, transparent, and objective. They reflect Design Incubation’s mission to foster professional development and discourse within the design community.

This year, award entries are open February 1, 2018 – May 31, 2018 via the online application. An overview of the awards program is on our website.

We are excited to announce Bloomsbury Publishing is sponsoring this year’s awards.

The 2018 Jury

Steven McCarthy is Professor of Graphic Design at the University of Minnesota in Minneapolis/St. Paul. He conceived of the Design Incubation Communication Design Educators Awards and chaired the jury in both 2016 and 2017. McCarthy’s teaching, scholarship, and contributions to the discipline include lectures, exhibitions, publications, and grant-funded research on a global scale. His creative work was featured in 125+ exhibitions and he is the author of The Designer As… Author, Producer, Activist, Entrepreneur, Curator and Collaborator: New Models for Communicating (BIS, Amsterdam). From 2014–2017, McCarthy served on the board of directors of the Minnesota Center for Book Arts.

Jorge Meza Aguilar is Professor of Strategic Design and Provost for Outreach and Collaboration at the Universidad Iberoamericana in Mexico City, where he founded the Bachelor in Interactive Design and the Master in Strategic Design and Innovation programs. He is widely recognized as an expert in strategic design and is the founding Director of Estrategas Digitales which focuses on research, strategic design, branding, trend forecasting, branding, Internet, and digital media. Meza is also a consultant and entreprenuer and holds degrees in art, graphic design, and systems engineering. Previously, he studied in and worked as a designer in Poland at Advertising Agency Schulz.

Ruki Ravikumar is Director of Education at the Cooper Hewitt, Smithsonian Design Museum in New York, a position she has held since April 2017. She joined the museum following thirteen years of service at the University of Central Oklahoma, where she held successive positions as professor of graphic design; director of graduate programs; chair of the Department of Design; assistant dean; and most recently, as associate dean of the College of Fine Arts & Design. In addition to her practice as an educator and published researcher in the areas of intersections between graphic design and culture and their impact on design education, she is also an award winning graphic designer. Further, she has served in leadership roles at the local and national levels of AIGA, the professional association for design.

Maria Rogal, Jury Chair, is Professor of Graphic Design, School of Art + Art History at the University of Florida and was Interim Director from 2015–2017. She is the founder of Design for Development (D4D), an award-winning initiative to co-design with indigenous entrepreneurs and subject matter experts to generate sustainable and responsible local outcomes. She has lectured and published about D4D, recently co-authoring “CoDesigning for Development,” which appears in The Routledge Handbook of Sustainable Design. Her research has been funded by AIGA, Sappi, and Fulbright programs, among others, and her creative design work has been featured in national and international juried exhibitions.

Wendy Siuyi Wong is Professor and Graduate Program Director in the Department of Design at the York University, Toronto, Canada. She has established an international reputation as an expert in Chinese graphic design history and Chinese comic art history. She is the author of Hong Kong Comics: A History of Manhua, published by Princeton Architectural Press (2002). She is a contributor to the Phaidon Archive of Graphic Design (2012), The Bloomsbury Encyclopedia of Design (2015), and acts as a regional editor of the Greater China region for the Encyclopedia of East Asian Design to be published by Bloomsbury Publishing. Also, Dr. Wong has served as an editorial board member of Journal of Design History.