Tag: community engagement

Working with Design Clients: Tools and Advice for Successful Partnerships

A practical guide to working on client and community work in the design studio.

Meaghan Dee
Associate Professor
Virginia Tech

Jessica Meharry
Visiting Assistant Professor
Institute of Design at Illinois Tech

Working with Design Clients: Tools and Advice for Successful Partnerships is a book for design students and educators seeking to integrate real-world client projects into their curriculum. Born from extensive research, interviews, and the authors’ years of experience running a successful student-run design studio, this book offers practical advice, tools, and frameworks for navigating the complexities of client-based learning.

The studio is a core strand of design education, and working with real clients is one of the most valuable ways for students to develop their professional design practice skills.

The book is a practical guide to working on client and community work in the design studio – how to collaborate with and connect to communities, find and retain clients, and manage real-world design problems.

The book is structured in four parts:

  1. Why: Establishes the pedagogical value of client projects, emphasizing their role in fostering industry connections, experiential learning, and student empowerment.
  2. What: Focuses on the practicalities of community engagement, client selection, and structuring studio experiences to achieve learning goals.
  3. Who: Examines the roles and responsibilities of students, faculty, and clients, highlighting the importance of effective communication, collaboration, and articulating value.
  4. How: Offers guidance on launching and managing a student-run design studio, including financial management, operational logistics, and planning for long-term sustainability.

This is the book Jessica and Meaghan wish existed when they were thinking about starting a design studio and took over a design studio (respectively). This book addresses a critical gap in design pedagogy literature by providing a comprehensive resource for educators seeking to bridge the gap between academia and professional practice.

Key contributions include:

  • Practical Guidance: Offers concrete advice and actionable strategies for implementing client-based projects, from finding clients to managing budgets to assessing student learning.
  • Diverse Perspectives: Incorporates insights from numerous interviews with design educators, students, and industry professionals, representing a range of institutional contexts and pedagogical approaches.
  • Emphasis on Ethics and Community Engagement: Provides a framework for ethical client interactions, emphasizing the importance of designing with communities rather than for them.
  • Focus on Student Empowerment: Highlights the role of client projects in fostering student agency, leadership, and professional development. (Chapter 3 of this book also features Najla Mouchrek’s Model for Empowerment in the Transition to Adulthood)
  • Support for Student-Run Studios: Offers dedicated chapters on launching, managing, and sustaining student-led design studios.

This book aims for design educators to:

  • Integrate client-based projects into their courses.
  • Develop effective strategies for finding and managing clients.
  • Create meaningful learning experiences that foster student growth and professional preparedness.
  • Build and sustain successful student-run design studios.
  • Promote ethical and socially responsible design practice.

The book also hopes to empower design students to:

  • Confidently work with “real world” clients and community partners.
  • Be more prepared to graduate and enter industry.
  • Understand dynamics of client interactions.

By providing students and educators with the necessary tools and knowledge, this book will contribute to a more engaged, impactful, and relevant design education that better prepares students for the challenges and opportunities of the professional world.

Methodology

The book used a mixed-methods approach, combining:

  • Literature Review: Synthesized existing research on design pedagogy and experiential learning.
  • Surveys: Gathered quantitative data on client-based practices in design programs across the country and around the world.
  • Interviews: Collected qualitative insights from design educators, students, and industry professionals.
  • Case Studies: Via interview, examined successful examples of client projects and student-run studios.
  • Authors’ Expertise: Leveraged the authors’ years of experience in design education and running a student-led studio.

Overall, this book represents a culmination of the authors’ passion for design education and their commitment to preparing students for successful and meaningful careers. It is a resource they wish they had when they first embarked on their journey. They hope it will serve as a valuable guide for fellow educators and their students and contribute to a more vibrant and impactful design education landscape.

Chapter 1Download

This project was the 2024 Design Incubation Educators Awards runner-up recipient in the category of Scholarship: Publication.

Biography

Meaghan A. Dee is an Associate Professor and Chair of Graphic Design at Virginia Tech, where she also serves as a Senior Fellow at the Institute of Creativity, Arts, and Technology. Her work centers on connecting communities through storytelling and immersive design experiences and by fostering collaboration between students, faculty, and industry professionals. Meaghan sees design as a tool for engagement, communication, and innovation.
In addition to her role at Virginia Tech, Meaghan is a docent emeritus for the Letterform Archive in San Francisco and served as co-chair for the AIGA Design Educators Community (AIGA DEC) Executive Board—a group dedicated to supporting and connecting design educators across the world. She earned her Bachelor’s degree in Graphic Design from the University of Illinois at Champaign-Urbana and a Master of Fine Arts in Visual Communication Design from Virginia Commonwealth University.

Jessica Meharry is a designer, researcher, and educator who develops justice-oriented design methodologies for professional practice. She teaches courses in the politics of design, critical contexts of design, and the philosophical context of design research. Jessica received a PhD from the Institute of Design (ID), an MFA from Savannah College of Art and Design, and a bachelor of science from Northwestern University. Jessica’s cross-disciplinary research interests focused on designing for equitable economies, strategizing processes that frame equity as an innovation driver, and developing inclusive design management pedagogy. Jessica’s current research projects include the development and testing of an anti-oppressive design framework focused on information and communication technologies. She is also a collaborator on a research project led by Hillary Carey, PhD candidate at Carnegie Mellon University, in which they’re using design methods to explore anti-racist futures in organizational contexts.

The Bayou at y.our Doorstep: Integrating Environmental Education in Graphic Design

The role Houston’s waterways play in the community

Natacha Poggio
Associate Professor
University of Houston Downtown

Houston’s vast network of 22 bayous and river systems is central to the city’s identity, influencing both its geography and culture. The University of Houston-Downtown (UHD) sits at the intersection of two key waterways, White Oak and Buffalo Bayous, offering students a direct connection to the natural environment that shapes their urban experience. These bayous, which embody both tranquility and the destructive potential of floods, also highlight the impact of human activity on Houston’s green spaces.

In an introductory graphic design course, students were tasked with visualizing the environmental, emotional, and developmental importance of Houston’s bayous for community well-being. Through this service-learning project, they collected observations and interviewed community members to apply their storytelling and visual design skills to create illustrations that reflect the role Houston’s waterways play in the community, while also addressing the negative effects of pollution.

The project culminated in a public exhibition at Earth Day Houston, in partnership with Discovery Green. With over 31,000 attendees, the displays aimed to raise awareness and educate about the importance of reducing pollution, particularly single-use plastics, as part of a larger goal to achieve a waste-free celebration. UHD Recycling Ambassadors played a significant role in this effort, collecting and sorting 3,800 pounds of garbage, with less than 9% ending up in a landfill.

This case study demonstrates the power of integrating environmental education into design curricula, engaging students in creating relevant real-world solutions through service-learning and empowering community members alongside the students’ learning experience.

This design research is presented at Design Incubation Colloquium 11.2: Annual CAA Conference 2025 (Hybrid) on Friday, February 14, 2025.

Exploring Identity Through Curatorial Practices: Gráfica Latina

The role of the graphic designer as curator addressing identity and belonging, culture, social justice, empowerment, and civic responsibility.

José Menéndez
Assistant Professor
Northeastern University

Tatiana Gómez
Assistant Professor
Massachusetts College of Art and Design

As Latin American graphic design educators and practitioners, we recognize the need for further research and understanding of the diversity of graphic design histories and their contextual backgrounds—commonly addressed as a monolithic culture.[1]

Gráfica Latina is a research project that seeks to address these needs through a digital and mobile poster archive of Latin American and Latinx graphic design. The goal of the archive is to speak about the social, economic, and political contexts in which these posters were—or/and still are— created in countries such as Argentina, Chile, Uruguay, Perú, Brasil, Ecuador, Colombia, Venezuela, Mexico, Puerto Rico, Cuba, Dominican Republic, and the United States. The collection is curated to represent the diversity of printing techniques, vernacular languages, methods of representation (illustration, typography/calligraphy/lettering, and color), and messaging ranging from cultural to political, and environmental.

This project is led by Colombian graphic designer Tatiana Gómez, Assistant Professor of Graphic Design at the Massachusetts College of Art and Design, and Puerto Rican graphic designer José R. Menéndez, Assistant Professor of Graphic Design and Architecture at Northeastern University, College of Art Media and Design.

Gráfica Latina’s collection has been exhibited at The Fine Arts Work Center, at Rhode Island College’s School of Social Work, and at the 2024 Southern

Graphics Council International. It has been featured as part of the “Incomplete Latinx Stories of Diseño Gráfico,”[2] the Letterform Archive “Salon Series,”[3] The Boston Globe Magazine,[4] and the RISD Alumni Podcast “Pulling on the Thread.”[5]

This presentation about Gráfica Latina illustrates, through curation, pop-up exhibitions, programming, and a digital archive, initiatives that investigate the role of the graphic designer as curator and how this practice can facilitate resources for education, engagement and dialogs with communities while addressing topics such as identity and belonging, culture, social justice, empowerment, and civic responsibility.

[1] Flores, Andrea. How UCLA is trying to break the myth of the Latino monolith. Los Angeles Times. 11/6/2023. www.latimes.com

[2] Menéndez López, José R. “Caribbean Contrast: Puerto Rican and Cuban Carteles and Their Representation of Distinct Political Relationships with the United States .” Incomplete Latinx Stories of Diseño Gráfico. BIPOC Design History, 1 Oct. 2021, PROVIDENCE, RI.

[3] Llorente, Ana, and Menéndez López, José R. “Call and Response: Histories of Designing Protest.” Letterform Archive, Salon Series 39. Strikethrough: Typographic Messages of Protest, 23 July 2022, San Francisco, California.

[4] Gómez, Tatiana, and Menéndez López, José R. “Gráfica Latina.” Boston Globe Magazine, 17 September 2023, p. Cover-Interior Cover.

[5] Gómez Gaggero, Tatiana, Speaker; Menéndez, José R. Pulling on the Thread, Season 6, Episode 2: Grafica Latina, Rhode Island School of Design, November 1st, 2021, https://alumni.risd.edu/podcast/grafica-latina. 11/22.

This design research is presented at Design Incubation Colloquium 11.1: Boston University on Friday, October 25, 2024.

Exploring Connections between Environment and Community Through Design

Students explore design methods and criteria through which the meaning of the typographic message and form may be altered.

Danilo Bojic
Assistant Professor
Winona State University

With global warming and climate changes, environmental topics—including awareness, conservation, and outreach—became relevant topics in several humanistic disciplines, including design. The collaborative effort, though interdisciplinary approach, needs to be made to provide students with solid educational opportunities during their design studies beyond the traditional curriculum.

As part of the Advanced Typography in Visual Communication course at Winona State University, students engage with community members around current environmental topics involving Lake Winona, Winona, MN. Through the project, students further develop compositional skills and methods of visual organization using abstraction. Students consider and develop an awareness of subtleties and detail of the letterforms and the effect of formal alteration on a neutral, without bias or obvious meaning, letterform. Through semantics and syntax, students explore design methods and criteria through which the meaning of the typographic message and form may be altered. At first, students raise questions regarding conservation and local/regional impact, followed by investigating a series of topics concentrating on types of pollution and visualizing them through experimental typographic methods. Finally, they develop creative responses raising awareness and informing the local community through project work. 

Findings presented give a better look at the overall health of Lake Winona, including water clarity; blue-green algae and toxin levels; nutrients, plants, and algae relationship levels. Visual responses range from experimental typographic, mark-making, and mix media representations of different types of pollution to infographics providing guidance for better daily practices in gardening and waste management. Students’ call to action could result in fertilizing reduction by the local community, fostering expansion of naturally occurring native plants to filter water nutrients and lowering yard waste entering and affecting the lake and the local ecosystem.

The documented experience provides fertile ground for future iterations of this class as a method of following positive/negative environmental development in this local community and creating a platform to raise awareness and call to action.

This research was presented at the Design Incubation Colloquium 7.1: Oakland University, MI on October 17, 2020.

Grafik Intervention: Sparking Urban Revitalization Efforts Through Graphic Design

Brit Rowe
Associate Professor of Art & Design
Department of Art & Design
Ohio Northern University

How can graphic designers use their skills and knowledge to draw attention to—and invoke a solution to—the problem of urban decay? How can they take responsibility and help rehabilitate those wounded environments?

Buildings that sit vacant for one or more years can become eyesores in any community and even bring down the value of properties surrounding them. In some situations, it is too costly to rehabilitate these spaces, causing developers to avoid them and leaving them susceptible to blight. This presentation discusses how students in a senior level graphic design course designed a Grafik Intervention to bring awareness to an underutilized building and to inspire community members to consider the potential the building held.

The Grafik Intervention is an open source project that identifies a site based on its underutilized urban space and potential for revitalization. The building is carefully selected based on its notable history and location. Along with the digital projections during the event, an historical exhibit was created to emphasize the significance of the building. The goal was to engage the public through visually dynamic and compelling communication methods. The projections were created to provide historical information in an urban context on the building after dark. Through the use of projected visuals and real-time discussions, printed questionnaires were used to elicit information from the general public as they walked or drove by the case study building.

This research was presented at the Design Incubation Colloquium 3.3: Kent State University on Saturday, March 11, 2017.