Tag: community engagement

Exploring Identity Through Curatorial Practices: Gráfica Latina

The role of the graphic designer as curator addressing identity and belonging, culture, social justice, empowerment, and civic responsibility.

José Menéndez
Assistant Professor
Northeastern University

Tatiana Gómez
Assistant Professor
Massachusetts College of Art and Design

As Latin American graphic design educators and practitioners, we recognize the need for further research and understanding of the diversity of graphic design histories and their contextual backgrounds—commonly addressed as a monolithic culture.[1]

Gráfica Latina is a research project that seeks to address these needs through a digital and mobile poster archive of Latin American and Latinx graphic design. The goal of the archive is to speak about the social, economic, and political contexts in which these posters were—or/and still are— created in countries such as Argentina, Chile, Uruguay, Perú, Brasil, Ecuador, Colombia, Venezuela, Mexico, Puerto Rico, Cuba, Dominican Republic, and the United States. The collection is curated to represent the diversity of printing techniques, vernacular languages, methods of representation (illustration, typography/calligraphy/lettering, and color), and messaging ranging from cultural to political, and environmental.

This project is led by Colombian graphic designer Tatiana Gómez, Assistant Professor of Graphic Design at the Massachusetts College of Art and Design, and Puerto Rican graphic designer José R. Menéndez, Assistant Professor of Graphic Design and Architecture at Northeastern University, College of Art Media and Design.

Gráfica Latina’s collection has been exhibited at The Fine Arts Work Center, at Rhode Island College’s School of Social Work, and at the 2024 Southern

Graphics Council International. It has been featured as part of the “Incomplete Latinx Stories of Diseño Gráfico,”[2] the Letterform Archive “Salon Series,”[3] The Boston Globe Magazine,[4] and the RISD Alumni Podcast “Pulling on the Thread.”[5]

This presentation about Gráfica Latina illustrates, through curation, pop-up exhibitions, programming, and a digital archive, initiatives that investigate the role of the graphic designer as curator and how this practice can facilitate resources for education, engagement and dialogs with communities while addressing topics such as identity and belonging, culture, social justice, empowerment, and civic responsibility.

[1] Flores, Andrea. How UCLA is trying to break the myth of the Latino monolith. Los Angeles Times. 11/6/2023. www.latimes.com

[2] Menéndez López, José R. “Caribbean Contrast: Puerto Rican and Cuban Carteles and Their Representation of Distinct Political Relationships with the United States .” Incomplete Latinx Stories of Diseño Gráfico. BIPOC Design History, 1 Oct. 2021, PROVIDENCE, RI.

[3] Llorente, Ana, and Menéndez López, José R. “Call and Response: Histories of Designing Protest.” Letterform Archive, Salon Series 39. Strikethrough: Typographic Messages of Protest, 23 July 2022, San Francisco, California.

[4] Gómez, Tatiana, and Menéndez López, José R. “Gráfica Latina.” Boston Globe Magazine, 17 September 2023, p. Cover-Interior Cover.

[5] Gómez Gaggero, Tatiana, Speaker; Menéndez, José R. Pulling on the Thread, Season 6, Episode 2: Grafica Latina, Rhode Island School of Design, November 1st, 2021, https://alumni.risd.edu/podcast/grafica-latina. 11/22.

This design research is presented at Design Incubation Colloquium 11.1: Boston University on Friday, October 25, 2024.

Exploring Connections between Environment and Community Through Design

Students explore design methods and criteria through which the meaning of the typographic message and form may be altered.

Danilo Bojic
Assistant Professor
Winona State University

With global warming and climate changes, environmental topics—including awareness, conservation, and outreach—became relevant topics in several humanistic disciplines, including design. The collaborative effort, though interdisciplinary approach, needs to be made to provide students with solid educational opportunities during their design studies beyond the traditional curriculum.

As part of the Advanced Typography in Visual Communication course at Winona State University, students engage with community members around current environmental topics involving Lake Winona, Winona, MN. Through the project, students further develop compositional skills and methods of visual organization using abstraction. Students consider and develop an awareness of subtleties and detail of the letterforms and the effect of formal alteration on a neutral, without bias or obvious meaning, letterform. Through semantics and syntax, students explore design methods and criteria through which the meaning of the typographic message and form may be altered. At first, students raise questions regarding conservation and local/regional impact, followed by investigating a series of topics concentrating on types of pollution and visualizing them through experimental typographic methods. Finally, they develop creative responses raising awareness and informing the local community through project work. 

Findings presented give a better look at the overall health of Lake Winona, including water clarity; blue-green algae and toxin levels; nutrients, plants, and algae relationship levels. Visual responses range from experimental typographic, mark-making, and mix media representations of different types of pollution to infographics providing guidance for better daily practices in gardening and waste management. Students’ call to action could result in fertilizing reduction by the local community, fostering expansion of naturally occurring native plants to filter water nutrients and lowering yard waste entering and affecting the lake and the local ecosystem.

The documented experience provides fertile ground for future iterations of this class as a method of following positive/negative environmental development in this local community and creating a platform to raise awareness and call to action.

This research was presented at the Design Incubation Colloquium 7.1: Oakland University, MI on October 17, 2020.

Grafik Intervention: Sparking Urban Revitalization Efforts Through Graphic Design

Brit Rowe
Associate Professor of Art & Design
Department of Art & Design
Ohio Northern University

How can graphic designers use their skills and knowledge to draw attention to—and invoke a solution to—the problem of urban decay? How can they take responsibility and help rehabilitate those wounded environments?

Buildings that sit vacant for one or more years can become eyesores in any community and even bring down the value of properties surrounding them. In some situations, it is too costly to rehabilitate these spaces, causing developers to avoid them and leaving them susceptible to blight. This presentation discusses how students in a senior level graphic design course designed a Grafik Intervention to bring awareness to an underutilized building and to inspire community members to consider the potential the building held.

The Grafik Intervention is an open source project that identifies a site based on its underutilized urban space and potential for revitalization. The building is carefully selected based on its notable history and location. Along with the digital projections during the event, an historical exhibit was created to emphasize the significance of the building. The goal was to engage the public through visually dynamic and compelling communication methods. The projections were created to provide historical information in an urban context on the building after dark. Through the use of projected visuals and real-time discussions, printed questionnaires were used to elicit information from the general public as they walked or drove by the case study building.

This research was presented at the Design Incubation Colloquium 3.3: Kent State University on Saturday, March 11, 2017.