Four Counter-Narratives for Graphic Design History

The potential for inclusivity and increased emphasis on social impact.

Augusta Rose Toppins
Associate Professor
University of Tennessee at Chattanooga

Most graphic design histories conform to a professionalized, Eurocentric narrative in which prominent works are progressively arranged along a timeline. While methodologies vary between Phillip Meggs’, Richard Hollis’, and Johanna Drucker and Emily McVarish’s well-respected texts, these approaches share similarities that suggest a dominant narrative. In Thinking about History, Sara Maza wrote: “[T]he practice of history itself and the questions historians ask are transformed and renewed every time a new set of actors lays claim to its past.” In this Pecha Kucha, I will present four counter narratives for graphic design history that offer the potential for inclusivity and increased emphasis on social impact.

First, I will offer a Marxist counter-narrative in which the history of graphic design is told primarily through its relationship to labor and class struggle. Second, I will suggest a people’s history of graphic design, in which the counter-narrative is invested in graphic design as a universal human activity and a form of cultural production beyond the profession. Third, I will discuss decolonized counter-narratives, in which graphic design is delinked from its relationship to capitalism and legacies of Western centrality. Fourth, I will offer an intersectional counter-narrative in which gender politics and queer theory are integrated into the history of graphic design.

For each counter-narrative, I will share a methodology as well as design objects, ideas, processes, and/or texts that serve as examples. While none of these approaches will be exhaustively discussed in such a short presentation, my goal is to spark curiosity about the possibilities of shifting the conversation.

Image note: Lakota visual language, designed by Sadie Red Wing, 2016. Image courtesy of Sadie Red Wing.

This research was presented at the Design Incubation Colloquium 6.2: CAA 2020 Conference Chicago on February 14, 2020.

Design Incubation Colloquium 6.2: CAA 2020 Conference Chicago

Presentations and discussion in Research and Scholarship in Communication Design at the 108th Annual CAA Conference 2020 in Chicago.

Design Incubation Colloquium 6.2: CAA 2020 Chicago
Friday, February 14, 2020

Two colloquia will be presented at the 108th Annual CAA Conference, hosted by CAA Affiliated Society, Design Incubation.

Research in Communication Design. Presentation of unique, significant creative work, design education, practice of design, case studies, contemporary practice, new technologies, methods, and design research. A moderated discussion will follow the series of presentations.

The colloquium session is open to all conference attendees.

Design Intervention and Engagement: Design Incubation Colloquium 6.2

There is a presumed canon of visual communication design, one that includes its history, theory, practice, and even the interpretation of its global impact. While it is convenient to take this canon at face value, there are alternative lenses through which we can view the field. In order to continue advancing the discipline in equitable ways, to be inclusive and engage with a variety of practitioners and users, it is important to consider a multitude of alternative viewpoints. Interventions in our attitudes happen in many ways—from envisioning how design alters the world, to methods we use to interpret design in new contexts. This panel will explore such critical interventions, uncovering new ways to re-engage with design education, design practice, and design communities.

Friday, February 14, 2020
8:30 AM – 10:00 AM
Hilton Chicago – Lower Level – Salon C-1

Co-Chairs

Heather Quinn
Assistant Professor
DePaul University

Nathan Matteson
Assistant Professor
DePaul University

PRESENTATIONS

Four Counter-Narratives for Graphic Design History
Augusta Rose Toppins
Associate Professor
University of Tennessee at Chattanooga

Women’s Vote 2020: A Case Study in Civic Design
Kelly Salchow MacArthur
Associate Professor
Michigan State University

Lost on the Trail: Investigating Hiking Wayfinding and Trail Navigation within the National Parks
Sara Mitschke
Graduate Teaching Assistant
Texas State University

Strategy + Creative: Cross-Disciplinary Collaboration
Kathy Mueller
Assistant Professor
Temple University

Jennifer Freeman
Assistant Professor of Instruction
Temple University

Hierarchical Space: How the Use of Space Creates Bias
Katherine Krcmarik
Assistant Professor
University of Nebraska–Lincoln

Technological Frontiers: Design Incubation Colloquium 6.2

Recent advances in technology and improvements of accessibility allow designers to deliver meaningful experiences to broad populations of ages, cultures, abilities, etc.—those who have previously been isolated from the discourse. These rapid changes in technology have also changed the landscape of design practice (for both better and worse) creating the conditions for more collaborative and multi-disciplinary teams who leverage these new or improved tools. This panel will address research projects working at the edge of contemporary technology, across disciplines, and within emerging disciplines. They leverage technological innovation to address issues of representation and access.

Friday, February 14, 2020
4:00 PM – 5:30 PM
Hilton Chicago – Lower Level – Salon C-1

Co-Chairs

Alex Girard
Assistant Professor
Southern Connecticut State University

Dan Wong
Associate Professor
New York City College of Technology, CUNY

PRESENTATIONS

The Fusion of Art, Science and Technology
Min Kyong Pak
Assistant Professor
University of Southern Indiana

Chicago Design Milestones
Sharon Oiga
Associate Professor
University of Illinois at Chicago

Guy Villa Jr.
Assistant Professor
Columbia College

Daria Tsoupikova
Associate Professor
University of Illinois at Chicago

Interactive Game Design: Sisters Are Doin’ It for Themselves
Leigh Hughes
Assistant Professor
Coastal Carolina University

Design Delight: A Framework For The Analysis And Generation Of Pleasurable Designs
Omar Sosa-Tzec
Assistant Professor
University of Michigan

Critical Visual Analysis of Graphic Expressions of Emotions Over Time
Ann McDonald
Associate Professor
Northeastern University

A Peace of Mind: Design Research for Pervasive Healthcare
Hyuna Park
Assistant Professor
University of Kansas

Designing for the Visually Impaired
Min Choi
Adjunct Professor
San Diego State University
San Diego City College

Colloquium 6.2: CAA Conference 2020 Call for Submissions

Deadline for abstract submissions: July 23, 2019.

SESSION CHAIR:

Heather Quinn
Assistant Professor
DePaul University

Hosted by CAA Affiliated Society, Design Incubation.

We invite designers—practitioners and educators—to submit abstracts of design research. Presentations are limited to 6 minutes, preferably Pecha Kucha style. A moderated discussion of the research will follow.

Chicago, February 12–15, 2020
Hilton Chicago
Michigan Avenue

Date, time, and location to be determined.

We are accepting abstracts for presentations now until July 23, 2019.

For details visit the Colloquium Overview description, and online Colloquium Abstract Submission form.

Questions can be directed to info@designincubation.com.