Anita Giraldo
Associate Professor
New York City College of Technology, CUNY

Patricia Childers
Adjunct Professor
New York City College of Technology, CUNY

In teaching first-year students, we find that most have definite “style” preferences. However, many have little idea about the nuances that resonate with them. While still in its development phase, research has begun into a design textbook to teach various design principles by scaffolding skills and design history to complete a series of one-semester projects. This book aims to bridge the gap between creation and context so that students can make informed design decisions.

Integral to this project is the awareness of the often-overlooked influences and lack of diversity in the cannon of graphic design. Students’ research interests will not be limited. Instead, students are encouraged to contribute to design history by introducing objects or designers that are not part of the cannon. The range of student contributions will create an overview of a specific time and place.

The projects include the development of a graphic image, a hand-drawn typographic project, and a three-dimensional or time-based media project. It culminates in the design of a tribute poster to a significant graphic or industrial designer.

The book covers many aspects and principles of graphic design. However, this is a book for a freshmen design course. The outcome is to open the door to how visual elements influence the viewer and solve problems and laying the foundation for true design thinking. With insight into the process of design innovation, influence, and interpretation, student will be better prepared to advance their design study with a better understanding of the layered process of design.

This research was presented at the Design Incubation Colloquium 7.1: Oakland University, MI on October 17, 2020.