Women’s Vote 2020: A Case Study in Civic Design

A case study of women in design, voting rights, citizenship, community, and diversity

Kelly Salchow MacArthur
Associate Professor
Michigan State University

2020 marks the centennial of the ratification of the 19th Amendment, granting women the right to vote in the United States in 1920. At over 167 million, women make up 50.6% of the American population.(1) In every presidential election since 1964, more women have voted than men. In 2016, 63.3% of women cast ballots.(2) Graphic design has consistently been implemented as a powerful tool in politics, with poster design running parallel to activism and social change for over 100 years. In light of the approaching 2020 election, design educators and practitioners Nancy Skolos and Kelly Salchow MacArthur, have merged these concepts to create the Women’s Vote 2020 initiative. This presentation will share the case study of this historic opportunity to catalyze women in design, voting rights, citizenship, community, and diversity—through a poster design initiative commemorating the milestone and promoting voter participation.


1. “United States of America (USA) Population Clock,” n.d., https://countrymeters.info/en/United_States_of_America_(USA) (accessed July 12, 2019).

2. “Gender Differences in Voter Turnout,” 2019, http://www.cawp.rutgers.edu/sites/default/files/resources/genderdiff.pdf (accessed July 15, 2019).

This research was presented at the Design Incubation Colloquium 6.2: CAA 2020 Conference Chicago on February 14, 2020.

Art, Interaction and Narrative in Virtual Reality

Slavica Ceperkovic
Seneca College

This artist presentation will present a case study on how different user models of interaction shape narrative experiences in virtual reality landscape environments. The three models that will be explored are guided experiences, embodied task interaction, and companion based virtual reality interactions.

This research was presented at the Design Incubation Colloquium 5.2: CAA 2019 Conference New York on Thursday, February 14, 2019.

Would You Take This Course? A Case Study in Instructional Design

Gerol C. Petruzella Ph.D.
Associate Director
Academic Technology
Massachusetts College of Liberal Arts

One of the contexts in which design can have a vital and immediate impact in education is in the design of the online course space. As higher education expands to more meaningfully accommodate the role of instructional design in developing pedagogy and curricula, there is an increasing opportunity for such work to be put into practice, not only in specifically design-focused curricula, but across majors and programs generally. Longstanding research points toward a significant correlation between well-designed environments and improved educational experiences and effectiveness. As digital environments, not just physical ones, have become a mainstream part of the student experience, we have compelling reason to mindfully and intentionally apply design principles to those spaces as a matter of course, rather than as a specialized or ‘add-on’ practice.

This presentation offers a comparative case study in the effectiveness of applying basic considerations of design to an online course space, and offers some preliminary analysis. The same 200-level philosophy course, taught first in 2012 with no explicit attention paid to issues of design, and then taught again in 2015, with intentional consideration of visual, accessibility, web, and mobile design issues, will form the basis of the investigation. Analytics data and trends collected by the learning management system, including direct and proxy measurements of participation, engagement, and assessments, will undergird some conclusions about the efficacy of including intentional and explicit design work as a standard element of course creation.

This research was presented at the Design Incubation Colloquium 3.0: Massachusetts College of Liberal Arts (MCLA) on Saturday, Sept 24, 2016.