Devising Design Projects: From Conception to Deployment

Design Incubation invites educators, students and professional designers for a conversation focused on the creation of design projects, assignments and syllabi.

Saturday, October 21, 2017

Type Directors Club
347 West 36th Street
Suite 603
New York, NY 10018

The development of design projects and course plans is being conducted in increasingly complex educational environments requiring a more sophisticated set of thoughtful and negotiated responses. Educators work to devise projects that will best serve students, the discipline and the profession. Once complete they then have to decide how and when these materials should be revised and updated. We must weigh our responsibility to be innovative and experimental against the need to be pragmatic and mindful of concerns such as job readiness and technological competencies. Design Incubation invites educators, students and professional designers to join us and a panel of experienced design educators for a lively and informative conversation focused on the myriad considerations that come into play during the creation design projects, assignments and syllabi and the thorny issues associated with their development and distribution.

The conversation will be moderated by Aaris Sherin, Professor of Design at St. John’s University and Liz Deluna, Associate Professor of Design at St. John’s University.

Ned Drew
Professor, Graphic Design Coordinator
Rutgers University-Newark

Co-editor, Design Education in Progress: Process and Methodology, Volumes 1, 2 and 3

Alex Girard
Assistant Professor Graphic Design
Southern Connecticut State University

Debbie Millman
Host, Design Matters
Chair, Masters in Branding
School of Visual Arts

Scott Santoro
Adjunct Professor
Pratt Institute

 Guide to Graphic Design



Ned Drew

Drew was a member of the AIGA’s DEC Steering Committee and is the Director of The Design Consortium, a student/teacher design studio. Drew was the co-editor of Design Education in Progress: Volumes 1, 2 and 3 and co-author of BY ITS COVER, Purity of Aim: The Book Jacket Designs of Alvin Lustig and George Giusti: The Idea is the Heart of the Matter.

Drew work has been included in Typographic Design: Form and Communication, Graphic Design Referenced, US Design 1975-2000, Working with Computer Type, the AIGA’s Rethinking Design 3: Speaking Volumes, Graphic Design Solutions and Color Management.Drew’s work has also been recognized by the AIGA, the TDC, the IDA, the Art Directors Club, Creativity, the FPO Awards, the UCDA and the AAM as well as Graphis, CA, Print and How magazines.

Ned Drew heads the Graphic Design area at Rutgers University-Newark where he teaches design and design history courses.

Alexander Girard

Alex Girard is an Assistant Professor of Graphic Design at Southern Connecticut State University. At SCSU, he serves as the Graphic Design program lead for the Art Department. Girard’s experience includes graphic design, web design, social media management, marketing and organizational leadership. He received a BA from the University of Northern Iowa, where he studied Graphic Design and Painting in 2004 and a MFA in Graphic Design from the Rochester Institute of Technology in 2007. While at RIT, his research focused on using principles of graphic design to deconstruct, evaluate and reconstruct methods for developing organizational structures within a collaborative problem-solving environment. Girard continues this research and works to identify intersections between industry and academia that allow his students to engage with curriculum in collaborative, authentic, and meaningful ways.

Debbie Millman

Debbie Millman is Co-Founder and Chair of the Masters in Branding Program at the School of Visual Arts in New York City. She is also President of the design division at Sterling Brands where she has worked on the redesign of over 200 global brands, including projects with P&G, Colgate, Nestle, Kraft and Pepsi. Millman has authored six books on branding and an in 2005 she began hosting “Design Matters” the first podcast about design on the Internet. In 2011, the show was awarded a Cooper Hewitt National Design Award. Millman currently serves on the board member of The Type Director’s Club (TDC) and is President Emeritus of AIGA.

Scott Santoro

Scott W. Santoro is an adjunct professor at Pratt Institute, teaching graphic design there for over 20 years. He is the author and designer of “Guide to Graphic Design,” published by Pearson Education, which was recently translated into both Chinese and Arabic. Scott has served as a Fulbright judge for the program’s review of student design applications, and for Sappi Paper’s “Ideas that Matter” design grant. He was both a symposium presenter and design judge for the Brno International poster biennial in the Czech Republic, and speaker for the Australian Graphic Design Association’s seven city chapters. Scott received his BFA in graphic design from Pratt Institute, and his MFA from Cranbrook Academy of Art. His studio, Worksight, is a noticeable entity among New York City design firms.