Denise Anderson
Assistant Professor
Michael Graves College
Kean University
Graphic designers who aspire to become entrepreneurs can achieve their ambition by tapping into their well-cultivated ability to think creatively, generate ideas, and help clients bring their concepts to market through the creation and execution of commercialized branding programs.
In many cases, however, both students and professionals simply lack the fundamental knowledge or experience to translate original ideas into viable and actionable business opportunities. Graphic designers who want to bring their ideas to market need to know what to do, how to do it, and where to find the network and resources necessary for launching and building a sustainable enterprise. They need to think and act more like traditional entrepreneurs, and to accomplish this, they need supplemental business education that fully considers the life cycle of a product or service as it makes its way from idea to market. They must learn how to evaluate risk and the impact it may have on their business. Additionally, they should understand the traits common to entrepreneurs, as well as how to draw upon or develop similar qualities in the context of their role as graphic designers.
The Rise of the Design Entrepreneur will feature yet-to-be-launched business projects, survey results that reveal the business fundamentals that design practitioners say are essential bringing ideas to market, and recommendations for resources that will help graphic designers achieve their aspirations.
This research was presented at the Design Incubation Colloquium 3.1: Kean University on Saturday, Oct 22, 2016.