University of Wisconsin-Madison
Graphic Design has been a predominantly white and European-centric academic area deeply rooted in Bauhaus, a German art school from 1919 to 1933, combining crafts and the fine arts to approach constructive and universal design for mass production. It has dominated modern graphic design for over 100 years. Now visual design education is rapidly shifting from Western and print-centric to diversifying with emerging technology and globalization. This research aims to create original and impactful exhibition design and research opportunities (symposium) for academically underrepresented and marginal graphic design educators in the United States. The study investigates the future of visual design education and research, crossing boundaries among creative coding, 3d printing, Guerrilla projection, speculative design, sound, data visualization, augmented reality with activism, and cultural identity impacted by globalization. It results in an original exhibition design that frames a newly curated exhibition. The curated exhibition invites sixteen outstanding visual design educators of the US who are highly regarded but academically undervalued and depreciated from conservative, homogenous, and print-centric professional graphic design communities. The design methodology, Design Thinking, is employed to create the user-friendly and inclusive interface design for the virtual reality gallery. The virtual exhibition brings global exposure and tap into an extensive network of academically underrepresented graphic design educators and underserved audiences. The exhibition visitors gain new in-person and immersive virtual experiences for evolving graphic design. It incubates new visual design perspectives being open-minded, alternative, diverse, and inclusive visual communication design education, practices, research, and communities of the US.
This research was presented at the Design Incubation Colloquium 8.2: Annual CAA Conference on Thursday, March 3, 2022.