Caitlin Lu & Maidah Salman
Graduate student
Boston University

Purpose: This study investigates new approaches for displaying designs through digital visualization to enhance engagement and impact while considering the future of design. By integrating methods like projection mapping and digital signage, the research aims to offer memorable experiences that complement rather than replace traditional marketing materials.

The focus is on sustainability, adaptability, interaction, and error correction across various display sizes, including screens and projections. With the global shift toward sustainability, this study offers new strategies for designers to move beyond conventional methods and incorporate more eco-friendly practices.

Process: The research involves a workshop where participants test and compare digital design methods with traditional print media. This includes hands-on experience with projection mapping and a presentation introducing new digital marketing techniques. Following the workshop, participants will complete surveys to measure the effectiveness of different methodology.

Outcomes: Test theory by conducting a workshop where we will check the success rate of digital design as compared to tangible marketing collateral. The findings will highlight how digital visualization can enhance sustainability and audience engagement in design practices.

Significance: The study explores emerging digital techniques that advance conventional design methods, contributing to more sustainable and impactful communication strategies.

This design research is presented at Design Incubation Colloquium 11.1: Boston University on Friday, October 25, 2024.