The City of You

Robert J. Thompson
Assistant Professor
Graphic & Interactive Design
Department of Art
College of Creative Arts & Communications
Youngstown State University

Youngstown State University in partnership with the City of Youngstown was approved for a two year federal grant from the Economic Development Administration supporting the development of an economic development and marketing/advertising strategy. Putting this purpose into action, an interdisciplinary team of economic strategists, researchers, community organizers, and graphic designers was developed to finalize an economic development strategy and marketing/advertising campaign.

The collaborative, multi-disciplinary strategy offers a new future-focused narrative for Youngstown, visually portrayed through a multi-point advertising campaign that offers intelligent and meaningful expressions across all print and digital media channels. This campaign, titled “The City of You”, was developed by RJ Thompson, Assistant Professor of Graphic & Interactive Design and his Youngstown Design Works students at Youngstown State University. Youngstown Design Works is an elite-level, student-run graphic & interactive design agency that provides affordable, high quality design services to Youngstown-area civic and business organizations.

All advertising and design concepts created by Thompson and his students were subjected to extensive stakeholder critique, public presentation, critical observation and in-depth analysis through the use of target-specific focus groups, user testing scenarios, and experimental, in-person data collection techniques. Campaign deliverables include, but are not limited to, a completely new brand identity, advertising, printed and digital billboards, a newly redesigned City of Youngstown government website, and a centralized “City of You” campaign website that highlights crowdsourced stories of Youngstown citizens.

Launching in late April 2016, it is expected that the conceptual potential and significant financial investment supporting the campaign will permit it to run for a minimum of 5 years with local, regional, and national exposure.

This research was presented at the Design Incubation Colloquium 3.1: Kean University on Saturday, Oct 22, 2016.

Idea Incubator: The Architectural Design Studio Experience and the Nurturing of Creativity

Craig Konyk AIA
Assistant Professor of Architecture
School of Public Architecture
Michael Graves College
Kean University

The Education of an Architect in unlike many other disciplines in that the primary vehicle for the teaching of Design is the Architectural Studio. The Architectural Studio has its roots in the Beaux-Arts Atelier model from turn of the century France, where young architectural students would work in the design office of their Architectural Instructors, learning by emulation and association from like-minded colleagues. It was an informal affair, but actually a very encouraging model for creative enterprise.

Growing out of the model of the Artists’ Studio, where leftover, underutilized spaces (mansard attic spaces in Paris, basement space in Coenties Slip and lofts in Soho, Lower Manhattan, etc.) became places of creative production, and even urban rejuvenators, the Architect’s Studio became formalized in American Architectural Professional Education as the central component of a young architect’s path to licensure and professional standing. Without the Architecture Studio, one could not become an Architect.

Additionally, another significant component of the Studio system is the amount of time that is spent in the Studio working on design projects, discussing potential solutions, crafting submissions for final evaluation. The intensity and complete focus of the effort in one place for a sustained period of time creates an atmosphere not unlike a laboratory, where anexperiment is pursued to its logical conclusion. In our increasingly distracted and undirected society, the ability to combine time, singular focus and a space to achieve something of quality is a rare occurrence; one could even say it is a “luxury”. But in fact it is a necessity for one to achieve any significant break through in design.

This presentation will explain the unique properties of the Architectural Studio format, its history and development pedagogically and how elements of it may have application in other focus intensive design disciplines. It will argue that the Architecture Design Studio was a Design Incubator even before the term was given definition.

This research was presented at the Design Incubation Colloquium 3.1: Kean University on Saturday, Oct 22, 2016.