Mark Zurolo
Associate Professor Graphic Design, UConn Storrs
Liz DeLuna
Associate Professor Graphic Design, St. John’s University

Motion design has evolved into a discipline that requires a complex skill set including, but not limited to, an expert command of typography and illustration, technical ability including expertise in software, understanding of narrative structures, an animator’s sense of motion, timing and sound, and formal design acumen. Whew! That’s a lot. Motion graphics emerged from graphic design with pioneers like Saul Bass, trained as a traditional graphic designers who saw graphic design not as static compositions, but kinetic orchestrations captured in a moment of stasis. New technologies have created not only the potential for new visual languages, but entirely new skill sets. Who is best equipped to wield these languages? What should they learn and how should they learn it? Taste or Technology? Software or gestalt? Is the horizon endless or ending? This presentation will explore techniques and briefs that investigate strategies for creating thoughtful and articulate skill sets driven by the principles of graphic design in the context of motion.

 

This research was presented at the Design Incubation Colloquium 3.0: Massachusetts College of Liberal Arts (MCLA) on Saturday, Sept 24, 2016.